Legrand AV
Channel Marketing Manager – Legrand AV
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Channel Marketing Manager
role at
Legrand AV . This position leads integrated marketing initiatives across Distribution, Reseller, and Strategic Partner Accounts, while directly overseeing Channel Marketing Account Managers to elevate execution and drive marketing effectiveness.
Responsibilities
Lead development and execution of integrated marketing strategies for key partner and reseller accounts.
Use customer journey insights to align marketing with sales objectives and revenue goals.
Represent the marketing team in customer‑facing meetings and events; build trusted relationships with partner stakeholders, tailoring programs to their strengths.
Manage and mentor Channel Marketing Account Managers to ensure high performance, strategic thinking, and timely execution.
Remove roadblocks, drive efficiency, and implement scalable processes that allow the team to deliver more with less bandwidth strain.
Foster a collaborative, feedback‑driven team culture.
Partner with Sales Leadership to share account marketing performance, insights, and growth opportunities.
Collaborate closely with Product, Creative, Events, and Marketing Communications to align priorities and messaging.
Serve as the marketing liaison for internal teams and ensure seamless communication around campaigns and deliverables.
Create streamlined workflows, tools, and templates to simplify execution and improve visibility into results.
Monitor, measure, and report on marketing program performance, ROI, and optimization opportunities.
Recommend and implement systems that improve marketing operations across the channel ecosystem.
Work with internal teams to adapt and personalize pre‑existing sales and marketing content for use with key channel partners.
Ensure events and content align with broader campaign themes and customer needs.
Leverage digital marketing platforms to amplify reach and impact.
Education & Experience
BA in Marketing, Communications or related field with 3‑5 years’ experience in channel marketing, product marketing and/or brand and content marketing; or equivalent education and experience.
3‑5 years of management experience.
Essential Knowledge, Skills, and Abilities
Strategic thinking with strong understanding of B2B channel dynamics, partner marketing and customer engagement.
Natural leader who can coach a team and bring clarity to complex projects.
Cross‑functional collaborator who thrives in a fast‑paced environment with many moving parts.
Strong creative marketing skills – takes initiative, develops and seeks out creative and innovative ideas.
Project management – comfortable handling multiple projects and initiatives simultaneously with ability to prioritize workload and meet deadlines.
Strong listening skills with the ability to translate concepts into deliverables.
Strong interpersonal and leadership skills; effectively interfaces at all levels.
Ability to translate trends, tools and intel into actionable marketing recommendations.
AV industry or IT experience and basic understanding of core channels.
Availability for extended, varied work hours based on business need.
Preferred Qualifications
Experience working cross‑functionally across IT, AV, Sales, or channel‑based reseller sales models.
Strong analytical skills – ability to pull insights from campaign performance data to drive decisions.
Strong communication, presentation, and relationship‑building skills.
Proven ability to think strategically while managing tactical execution.
Comfortable leading meetings with Sales Leadership and customers.
Familiarity with MDF (Market Development Funds), campaign ROI tracking, and partner marketing portals.
Experience using marketing automation tools, Salesforce, or project management platforms.
Experience implementing AI tools to improve customer engagement.
Enjoy working independently and in a collaborative team environment, sharing knowledge and best practice across the company.
Benefits Salary: $110,000‑125,000 annually, with variability based on experience, certifications, training, and location. Eligible for variable incentive pay based on company performance. Legrand offers a comprehensive benefits program including Medical, Dental, Vision, Health Savings Accounts, Health and Dependent Care flexible spending accounts, Life Insurance, Disability Benefits, Employee Assistance Program, 401(k) with employer match, Paid Time Off, and Paid Holidays.
Employment Details Seniority level: Mid‑Senior level | Employment type: Full‑time | Location: Minneapolis, MN (or related area).
Equal Opportunity Statement Legrand is an equal employment opportunity employer. For California residents, please see the link for the Privacy Notice for Candidates. California law requires that we provide you this notice about the collection and use of your personal Information.
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Channel Marketing Manager
role at
Legrand AV . This position leads integrated marketing initiatives across Distribution, Reseller, and Strategic Partner Accounts, while directly overseeing Channel Marketing Account Managers to elevate execution and drive marketing effectiveness.
Responsibilities
Lead development and execution of integrated marketing strategies for key partner and reseller accounts.
Use customer journey insights to align marketing with sales objectives and revenue goals.
Represent the marketing team in customer‑facing meetings and events; build trusted relationships with partner stakeholders, tailoring programs to their strengths.
Manage and mentor Channel Marketing Account Managers to ensure high performance, strategic thinking, and timely execution.
Remove roadblocks, drive efficiency, and implement scalable processes that allow the team to deliver more with less bandwidth strain.
Foster a collaborative, feedback‑driven team culture.
Partner with Sales Leadership to share account marketing performance, insights, and growth opportunities.
Collaborate closely with Product, Creative, Events, and Marketing Communications to align priorities and messaging.
Serve as the marketing liaison for internal teams and ensure seamless communication around campaigns and deliverables.
Create streamlined workflows, tools, and templates to simplify execution and improve visibility into results.
Monitor, measure, and report on marketing program performance, ROI, and optimization opportunities.
Recommend and implement systems that improve marketing operations across the channel ecosystem.
Work with internal teams to adapt and personalize pre‑existing sales and marketing content for use with key channel partners.
Ensure events and content align with broader campaign themes and customer needs.
Leverage digital marketing platforms to amplify reach and impact.
Education & Experience
BA in Marketing, Communications or related field with 3‑5 years’ experience in channel marketing, product marketing and/or brand and content marketing; or equivalent education and experience.
3‑5 years of management experience.
Essential Knowledge, Skills, and Abilities
Strategic thinking with strong understanding of B2B channel dynamics, partner marketing and customer engagement.
Natural leader who can coach a team and bring clarity to complex projects.
Cross‑functional collaborator who thrives in a fast‑paced environment with many moving parts.
Strong creative marketing skills – takes initiative, develops and seeks out creative and innovative ideas.
Project management – comfortable handling multiple projects and initiatives simultaneously with ability to prioritize workload and meet deadlines.
Strong listening skills with the ability to translate concepts into deliverables.
Strong interpersonal and leadership skills; effectively interfaces at all levels.
Ability to translate trends, tools and intel into actionable marketing recommendations.
AV industry or IT experience and basic understanding of core channels.
Availability for extended, varied work hours based on business need.
Preferred Qualifications
Experience working cross‑functionally across IT, AV, Sales, or channel‑based reseller sales models.
Strong analytical skills – ability to pull insights from campaign performance data to drive decisions.
Strong communication, presentation, and relationship‑building skills.
Proven ability to think strategically while managing tactical execution.
Comfortable leading meetings with Sales Leadership and customers.
Familiarity with MDF (Market Development Funds), campaign ROI tracking, and partner marketing portals.
Experience using marketing automation tools, Salesforce, or project management platforms.
Experience implementing AI tools to improve customer engagement.
Enjoy working independently and in a collaborative team environment, sharing knowledge and best practice across the company.
Benefits Salary: $110,000‑125,000 annually, with variability based on experience, certifications, training, and location. Eligible for variable incentive pay based on company performance. Legrand offers a comprehensive benefits program including Medical, Dental, Vision, Health Savings Accounts, Health and Dependent Care flexible spending accounts, Life Insurance, Disability Benefits, Employee Assistance Program, 401(k) with employer match, Paid Time Off, and Paid Holidays.
Employment Details Seniority level: Mid‑Senior level | Employment type: Full‑time | Location: Minneapolis, MN (or related area).
Equal Opportunity Statement Legrand is an equal employment opportunity employer. For California residents, please see the link for the Privacy Notice for Candidates. California law requires that we provide you this notice about the collection and use of your personal Information.
#J-18808-Ljbffr