DRiV Incorporated
Customer Marketing Manager
Customer Marketing Manager will drive incremental growth through tailored customer marketing programs aimed at customer advocacy, and will report to the Senior Manager, Customer Marketing & Operations.
Responsible for managing the day-to-day execution of strategic customer initiatives with the following disciplines within the DRiV marketing organization:
Key Responsibilities
Analyze and report on the performance results of customer marketing efforts, promotions, campaigns vs. targets
Partner with brand marketing and sales teams to effectively bridge national brand communications and marketing plans to customer marketing plans
Oversee marketing projects from ideation to deployment, managing timelines, creative resources, and budgets
Provide direction to agencies and manage the development of promotional materials and consumer/trade facing advertising
Act as an extension of the sales team by understanding opportunities, providing insights to marketing and sales leadership
Monitor / track marketing fund budgets and performance
Manage the fulfillment of rewards throughout customer program periods
Experience
BA/BS degree
3-5 years of experience in B2B or B2C marketing or sales/marketing hybrid role
Skills
Metrics-driven mindset with creativity and strong analytical abilities.
Effective communication skills and ability to work as part of a dynamic team.
Detailed-oriented, pro-active, self-driven person who can handle multiple tasks simultaneously in a fast-paced environment.
Self-driven, fearless interest and curiosity in new and established communication methods, technology and markets, along with a healthy disrespect for the impossible
Microsoft Office (Word, Excel, PowerPoint), sales dashboard analysis
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Responsible for managing the day-to-day execution of strategic customer initiatives with the following disciplines within the DRiV marketing organization:
Key Responsibilities
Analyze and report on the performance results of customer marketing efforts, promotions, campaigns vs. targets
Partner with brand marketing and sales teams to effectively bridge national brand communications and marketing plans to customer marketing plans
Oversee marketing projects from ideation to deployment, managing timelines, creative resources, and budgets
Provide direction to agencies and manage the development of promotional materials and consumer/trade facing advertising
Act as an extension of the sales team by understanding opportunities, providing insights to marketing and sales leadership
Monitor / track marketing fund budgets and performance
Manage the fulfillment of rewards throughout customer program periods
Experience
BA/BS degree
3-5 years of experience in B2B or B2C marketing or sales/marketing hybrid role
Skills
Metrics-driven mindset with creativity and strong analytical abilities.
Effective communication skills and ability to work as part of a dynamic team.
Detailed-oriented, pro-active, self-driven person who can handle multiple tasks simultaneously in a fast-paced environment.
Self-driven, fearless interest and curiosity in new and established communication methods, technology and markets, along with a healthy disrespect for the impossible
Microsoft Office (Word, Excel, PowerPoint), sales dashboard analysis
#J-18808-Ljbffr