SoGal Ventures
Associate Director, Lifecycle Marketing
SoGal Ventures is seeking an Associate Director of Lifecycle Marketing to own and scale our lifecycle campaigns and reactivation programs. The role involves managing email, SMS, direct mail and other communication touchpoints to engage, retain and reactivate customers across lead, active and churned segments. This high‑impact, highly visible position reports to the Senior Director of Lifecycle Marketing and leads a talented team while partnering cross‑functionally to shape how millions of families experience Little Spoon.
Responsibilities
Lead and evolve lifecycle campaigns and reactivation programs that deepen engagement and drive acquisition and retention across key customer segments.
Manage and mentor members of the Lifecycle team (three direct reports), empowering them to deliver exceptional campaign execution and reactivation program performance.
Own the testing and experimentation roadmap, driving continuous improvement across messaging, segmentation, and creative.
Own the reactivation strategy across lifecycle channels (campaigns, promotions, direct mail, and automation).
Act as the lifecycle marketing lead in go‑to‑market and cross‑functional workflows, ensuring customer communications are aligned to company‑wide priorities.
Oversee campaign briefing, creative reviews, and approvals, serving as the strategic leader for day‑to‑day lifecycle work.
Identify opportunities to enhance customer engagement through AI‑powered optimization, lead testing of emerging tools and enhance automation and personalization.
Monitor and optimize segmentation and frequency capping, ensuring messages reach the right families at the right time.
Partner closely with Growth, Brand, and Care teams to deliver thoughtful, on‑brand communications that enhance customer experience and loyalty.
Serve as the main point of contact for Little Spoon’s CRM, ensuring data integrity, reporting accuracy, and platform optimization.
Provide strategic input for promotions, inventory challenges, and fulfillment updates to protect customer experience and brand trust.
What You’ll Bring
A strategic and analytical mindset with a deep understanding of the customer journey and lifecycle marketing best practices.
Strong leadership and mentorship abilities, with experience guiding and developing high‑performing teams.
Excellent communication skills and comfort collaborating cross‑functionally.
A passion for testing, iterating, and learning—balancing creative intuition with data‑driven decision making.
An eye for brand and creative, ensuring campaigns feel cohesive, engaging, and true to Little Spoon’s voice.
High attention to detail and the ability to prioritize effectively in a fast‑paced, scaling environment.
What You’ll Need
7+ years of lifecycle or CRM marketing experience, ideally within DTC, CPG or subscription‑based businesses.
Proven success leading lifecycle campaigns that drive acquisition, retention and reactivation.
Hands‑on experience with Braze (or equivalent CRM) and strong understanding of audience segmentation and data hygiene.
Comfort managing cross‑channel programs (email, SMS, direct mail) and translating performance data into actionable insights.
Demonstrated experience collaborating cross‑functionally with creative, analytics, digital product, and growth teams to build cohesive, high‑impact campaigns.
A roll‑up‑your‑sleeves attitude and passion for making parents’ lives easier and kids healthier.
Benefits
Equity
– All full‑time salaried employees are granted stock options as part of their total compensation.
Comprehensive Health Coverage
– Medical, dental, and vision plans with a variety of options.
401(k) with Company Match
– 100% match up to 5% of salary, no waiting period.
Flexible PTO + Holidays
– 11+ company holidays, flexible paid time off with no set cap for full‑time employees.
Paid Parental Leave
– At least 12 weeks of paid leave (up to 18 weeks for birthing parents), available after 6 months of full‑time employment.
Learning & Development
– $250 per quarter to invest in growth (coaching, courses, books).
Little Spoon Perks
– $200 Welcome to the Team credit; 50% off recurring code for your own account; 20% off recurring code to share with close friends & family.
About Little Spoon Little Spoon is the fastest‑growing baby and kids food brand in the United States. On a mission to make parents’ lives easier and kids healthier, we deliver a first‑of‑its‑kind platform of products straight to your door. We’ve delivered more than 60 million meals and serve 2.9% of U.S. babies, simplifying the lives of hundreds of thousands of parents. Learn more at
LittleSpoon.com
or follow us on Instagram @LittleSpoon.
Accolades
Inc. Best Workplaces
Inc. 100 Fastest Growing Companies
Fast Company Brands That Matter
EY Entrepreneur of the Year Finalist
If you have a disability and require accommodation during our interview process, please let us know how we can help make the interview process fair to your needs.
#J-18808-Ljbffr
Responsibilities
Lead and evolve lifecycle campaigns and reactivation programs that deepen engagement and drive acquisition and retention across key customer segments.
Manage and mentor members of the Lifecycle team (three direct reports), empowering them to deliver exceptional campaign execution and reactivation program performance.
Own the testing and experimentation roadmap, driving continuous improvement across messaging, segmentation, and creative.
Own the reactivation strategy across lifecycle channels (campaigns, promotions, direct mail, and automation).
Act as the lifecycle marketing lead in go‑to‑market and cross‑functional workflows, ensuring customer communications are aligned to company‑wide priorities.
Oversee campaign briefing, creative reviews, and approvals, serving as the strategic leader for day‑to‑day lifecycle work.
Identify opportunities to enhance customer engagement through AI‑powered optimization, lead testing of emerging tools and enhance automation and personalization.
Monitor and optimize segmentation and frequency capping, ensuring messages reach the right families at the right time.
Partner closely with Growth, Brand, and Care teams to deliver thoughtful, on‑brand communications that enhance customer experience and loyalty.
Serve as the main point of contact for Little Spoon’s CRM, ensuring data integrity, reporting accuracy, and platform optimization.
Provide strategic input for promotions, inventory challenges, and fulfillment updates to protect customer experience and brand trust.
What You’ll Bring
A strategic and analytical mindset with a deep understanding of the customer journey and lifecycle marketing best practices.
Strong leadership and mentorship abilities, with experience guiding and developing high‑performing teams.
Excellent communication skills and comfort collaborating cross‑functionally.
A passion for testing, iterating, and learning—balancing creative intuition with data‑driven decision making.
An eye for brand and creative, ensuring campaigns feel cohesive, engaging, and true to Little Spoon’s voice.
High attention to detail and the ability to prioritize effectively in a fast‑paced, scaling environment.
What You’ll Need
7+ years of lifecycle or CRM marketing experience, ideally within DTC, CPG or subscription‑based businesses.
Proven success leading lifecycle campaigns that drive acquisition, retention and reactivation.
Hands‑on experience with Braze (or equivalent CRM) and strong understanding of audience segmentation and data hygiene.
Comfort managing cross‑channel programs (email, SMS, direct mail) and translating performance data into actionable insights.
Demonstrated experience collaborating cross‑functionally with creative, analytics, digital product, and growth teams to build cohesive, high‑impact campaigns.
A roll‑up‑your‑sleeves attitude and passion for making parents’ lives easier and kids healthier.
Benefits
Equity
– All full‑time salaried employees are granted stock options as part of their total compensation.
Comprehensive Health Coverage
– Medical, dental, and vision plans with a variety of options.
401(k) with Company Match
– 100% match up to 5% of salary, no waiting period.
Flexible PTO + Holidays
– 11+ company holidays, flexible paid time off with no set cap for full‑time employees.
Paid Parental Leave
– At least 12 weeks of paid leave (up to 18 weeks for birthing parents), available after 6 months of full‑time employment.
Learning & Development
– $250 per quarter to invest in growth (coaching, courses, books).
Little Spoon Perks
– $200 Welcome to the Team credit; 50% off recurring code for your own account; 20% off recurring code to share with close friends & family.
About Little Spoon Little Spoon is the fastest‑growing baby and kids food brand in the United States. On a mission to make parents’ lives easier and kids healthier, we deliver a first‑of‑its‑kind platform of products straight to your door. We’ve delivered more than 60 million meals and serve 2.9% of U.S. babies, simplifying the lives of hundreds of thousands of parents. Learn more at
LittleSpoon.com
or follow us on Instagram @LittleSpoon.
Accolades
Inc. Best Workplaces
Inc. 100 Fastest Growing Companies
Fast Company Brands That Matter
EY Entrepreneur of the Year Finalist
If you have a disability and require accommodation during our interview process, please let us know how we can help make the interview process fair to your needs.
#J-18808-Ljbffr