Nexus IT Consultants
Strategic Marketing & Business Development Manager
Nexus IT Consultants, Salt Lake City, Utah, United States, 84193
Description
Strategic Marketing & Business Development Manager
Location:
Salt Lake City, UT Department:
Marketing & Business Development Reports To:
Head of Sales & Marketing Salary/Pay:
$75K - $100K+ per year DOE – Commensurate with experience and capabilities FLSA Status:
Full-Time, Exempt
About the Company Founded in 1998, Nexus IT has grown into a premier provider of Managed IT, Cybersecurity, and Cloud Services. Nexus IT stands out from the crowd as a purpose-driven IT company. Our Mission, Vision, and Values are not just words on a page—they are the guiding principles that shape our every action.
Our uniqueness lies not only in our technical expertise but also in our deeply human approach. We deliver exceptional service because we are deeply invested in the success of our clients and the well‑being of our people.
At the heart of our culture is Nexus IT’s founder and CEO, Earl Foote—a visionary leader with a people-first mindset. Under Earl’s leadership and with the recent $60 million capital commitment from Metropolitan Partners Group, Nexus IT is entering an exciting phase of growth. This role plays a key part in fueling that expansion through data-driven, relationship-based marketing and strategic business development.
About the Role We are seeking a dynamic and results-driven
Strategic Marketing & Business Development Manager
to lead our Account-Based Marketing (ABM) strategy, orchestrate targeted events, and drive initiatives that convert strategic leads into revenue opportunities.
This hybrid role sits at the intersection of marketing, sales, and client engagement—ideal for someone who thrives on building meaningful relationships and delivering personalized experiences that move the needle for Nexus IT.
Purpose of the Role The purpose of this role is to create measurable business growth by bridging marketing and sales strategy. The Strategic Marketing & Business Development Manager drives engagement within high-value accounts through targeted campaigns, compelling storytelling, and world‑class event experiences that generate awareness, strengthen partnerships, and accelerate deal velocity.
How You Create Value You create value for Nexus IT by transforming marketing activity into tangible business results. You do this by identifying and engaging ideal client profiles, designing personalized ABM initiatives, delivering impactful events, and ensuring consistent follow‑up and conversion. Your ability to combine creativity with data‑driven insights will directly support revenue generation and brand expansion.
Essential Duties and Responsibilities
Develop and execute Account-Based Marketing (ABM) campaigns tailored to high-value accounts across strategic verticals.
Collaborate cross‑functionally with Sales, Marketing, and Client Success teams to craft personalized messaging and multi‑channel content strategies.
Manage ABM and marketing automation platforms to track engagement, analyze performance, and optimize ROI.
Plan and execute high-impact strategic events (virtual, in‑person, and hybrid) aligned with ABM and growth objectives.
Own end‑to‑end event logistics—from concept design to post‑event analysis and follow‑up.
Qualify and pursue targeted leads from ABM campaigns and events to generate meetings and opportunities.
Maintain CRM data integrity and ensure accurate reporting on pipeline activity and lead progression.
Partner with leadership to continuously refine go‑to‑market strategies based on data, feedback, and market insights.
Key Success Factors
Strategic Thinking:
Ability to connect brand strategy with revenue goals and translate vision into executable plans.
Proactive Execution:
Anticipate challenges and take initiative to deliver seamless experiences across campaigns and events.
Cross‑Functional Collaboration:
Work effectively across teams to align objectives and ensure consistent messaging.
Communication Mastery:
Convey complex ideas with clarity and professionalism in both writing and speech.
Data‑Driven Insight:
Use analytics to measure performance and guide future decisions.
Creativity & Innovation:
Craft personalized, memorable experiences that engage clients and differentiate the Nexus IT brand.
Adaptability:
Thrive in a dynamic, fast‑paced environment with shifting priorities.
Working Conditions
Professional office environment; hybrid flexibility may be considered.
Occasional travel for events and conferences.
Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions.
The statements above are intended to describe the general nature and level of work being performed by people assigned to this job. Other duties may be assigned as needed or required.
Requirements Experience and Education
Bachelor’s degree in Marketing, Communications, Business, or a related field.
2+ years of experience in B2B marketing, ABM, or business development roles.
Proven success in planning and executing strategic events that drive measurable pipeline impact.
Strong understanding of sales processes, CRM systems (Salesforce preferred), and ABM platforms (e.g., Demandbase, 6sense, etc.).
Demonstrated ability to collaborate with leadership and cross‑functional teams.
Experience in the technology or cybersecurity industry is a plus.
Familiarity with intent data and personalization tools is advantageous.
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Strategic Marketing & Business Development Manager
Location:
Salt Lake City, UT Department:
Marketing & Business Development Reports To:
Head of Sales & Marketing Salary/Pay:
$75K - $100K+ per year DOE – Commensurate with experience and capabilities FLSA Status:
Full-Time, Exempt
About the Company Founded in 1998, Nexus IT has grown into a premier provider of Managed IT, Cybersecurity, and Cloud Services. Nexus IT stands out from the crowd as a purpose-driven IT company. Our Mission, Vision, and Values are not just words on a page—they are the guiding principles that shape our every action.
Our uniqueness lies not only in our technical expertise but also in our deeply human approach. We deliver exceptional service because we are deeply invested in the success of our clients and the well‑being of our people.
At the heart of our culture is Nexus IT’s founder and CEO, Earl Foote—a visionary leader with a people-first mindset. Under Earl’s leadership and with the recent $60 million capital commitment from Metropolitan Partners Group, Nexus IT is entering an exciting phase of growth. This role plays a key part in fueling that expansion through data-driven, relationship-based marketing and strategic business development.
About the Role We are seeking a dynamic and results-driven
Strategic Marketing & Business Development Manager
to lead our Account-Based Marketing (ABM) strategy, orchestrate targeted events, and drive initiatives that convert strategic leads into revenue opportunities.
This hybrid role sits at the intersection of marketing, sales, and client engagement—ideal for someone who thrives on building meaningful relationships and delivering personalized experiences that move the needle for Nexus IT.
Purpose of the Role The purpose of this role is to create measurable business growth by bridging marketing and sales strategy. The Strategic Marketing & Business Development Manager drives engagement within high-value accounts through targeted campaigns, compelling storytelling, and world‑class event experiences that generate awareness, strengthen partnerships, and accelerate deal velocity.
How You Create Value You create value for Nexus IT by transforming marketing activity into tangible business results. You do this by identifying and engaging ideal client profiles, designing personalized ABM initiatives, delivering impactful events, and ensuring consistent follow‑up and conversion. Your ability to combine creativity with data‑driven insights will directly support revenue generation and brand expansion.
Essential Duties and Responsibilities
Develop and execute Account-Based Marketing (ABM) campaigns tailored to high-value accounts across strategic verticals.
Collaborate cross‑functionally with Sales, Marketing, and Client Success teams to craft personalized messaging and multi‑channel content strategies.
Manage ABM and marketing automation platforms to track engagement, analyze performance, and optimize ROI.
Plan and execute high-impact strategic events (virtual, in‑person, and hybrid) aligned with ABM and growth objectives.
Own end‑to‑end event logistics—from concept design to post‑event analysis and follow‑up.
Qualify and pursue targeted leads from ABM campaigns and events to generate meetings and opportunities.
Maintain CRM data integrity and ensure accurate reporting on pipeline activity and lead progression.
Partner with leadership to continuously refine go‑to‑market strategies based on data, feedback, and market insights.
Key Success Factors
Strategic Thinking:
Ability to connect brand strategy with revenue goals and translate vision into executable plans.
Proactive Execution:
Anticipate challenges and take initiative to deliver seamless experiences across campaigns and events.
Cross‑Functional Collaboration:
Work effectively across teams to align objectives and ensure consistent messaging.
Communication Mastery:
Convey complex ideas with clarity and professionalism in both writing and speech.
Data‑Driven Insight:
Use analytics to measure performance and guide future decisions.
Creativity & Innovation:
Craft personalized, memorable experiences that engage clients and differentiate the Nexus IT brand.
Adaptability:
Thrive in a dynamic, fast‑paced environment with shifting priorities.
Working Conditions
Professional office environment; hybrid flexibility may be considered.
Occasional travel for events and conferences.
Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions.
The statements above are intended to describe the general nature and level of work being performed by people assigned to this job. Other duties may be assigned as needed or required.
Requirements Experience and Education
Bachelor’s degree in Marketing, Communications, Business, or a related field.
2+ years of experience in B2B marketing, ABM, or business development roles.
Proven success in planning and executing strategic events that drive measurable pipeline impact.
Strong understanding of sales processes, CRM systems (Salesforce preferred), and ABM platforms (e.g., Demandbase, 6sense, etc.).
Demonstrated ability to collaborate with leadership and cross‑functional teams.
Experience in the technology or cybersecurity industry is a plus.
Familiarity with intent data and personalization tools is advantageous.
#J-18808-Ljbffr