Logo
VirtualVocations

Head of Marketing

VirtualVocations, Rochester, New York, United States

Save Job

A company is looking for a Head of Marketing who will lead the marketing strategy and team to drive growth and revenue.

Key Responsibilities

Translate company strategy into a prioritized marketing strategy and execution plan

Optimize demand generation through outbound and inbound strategies, focusing on pipeline and conversion improvements

Manage and coach four core marketing functions while ensuring alignment with revenue targets

Required Qualifications

Minimum 8+ years in B2B SaaS marketing, with at least 3+ years in a senior role

Proven experience in building and scaling outbound and ABM programs

Deep expertise in organic acquisition, including content strategy and SEO

Strong command of marketing technologies and data analysis for performance tracking

Working knowledge of AI tools in marketing and their application in demand generation

#J-18808-Ljbffr