iHerb
Overview
Marketing Analyst, CRM/Retention
Job Expectations
Analyze performance of CRM campaigns and lifecycle programs to identify drivers of engagement, conversion, and retention.
Conduct deep dives into customer segments, behavior patterns, and opt‑in journeys to uncover opportunities for optimization.
Translate findings into actionable recommendations and present findings clearly and persuasively through dashboards, visualizations, and presentations.
Own the customer cohort model and forecast retention rates and repeat customer spending as part of the overall annual company budget process.
Work with product, data, and marketing operations to ensure accurate data pipelines and tagging for campaign tracking.
Knowledge, Skills and Abilities
Advanced SQL knowledge.
Familiarity with ecommerce datasets including Google Analytics.
Strong communication skills: listening, verbal, and written.
Strong analytical skills and comfort with data, metrics, and dashboards (Excel, Looker, Tableau, or similar).
Highly proficient with Excel and Google Sheets.
Experience Requirements
Bachelor’s degree in Analytics, Marketing, Statistics, Economics, or related quantitative field.
3+ years of experience in marketing analytics, CRM, or retention in an e‑commerce or DTC environment.
Proficiency in data analysis and visualization tools (e.g., SQL, Tableau, Power BI, or Looker).
Strong Excel/Google Sheets skills and comfort working with large datasets.
Understanding of digital marketing and CRM metrics (opt‑in rates, CTR, CVR, churn, LTV, CAC, etc.).
Highly organized, detail‑oriented, and proactive in identifying trends or anomalies.
Knowledge of Python or R for advanced analytics a plus.
Staffing Agency Submission Notice iHerb does not accept unsolicited third‑party agency candidates. If you are an agency, please submit through our Vendor Management System at staffingvendors@iherb.com. Do not contact iHerb employees directly.
About iHerb iHerb’s mission is to make health and wellness accessible to all. We are the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, shipping over 50,000 products to more than 1,800 brands in 180+ countries. Our vision: become the #1 destination for health and wellness worldwide.
Our Values
Focus on the Customer
Empower Our People
Be Entrepreneurial & Pivot Quickly
Embrace Diversity & Inclusion
Strive for Simplicity
Benefits At iHerb we offer programs designed to help employees and families stay healthy, live well, and plan for their financial future. For a comprehensive benefits list, visit
www.iHerbBenefits.com . Benefits vary by country.
EEO Statement iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. iHerb prohibits discrimination and harassment.
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Job Expectations
Analyze performance of CRM campaigns and lifecycle programs to identify drivers of engagement, conversion, and retention.
Conduct deep dives into customer segments, behavior patterns, and opt‑in journeys to uncover opportunities for optimization.
Translate findings into actionable recommendations and present findings clearly and persuasively through dashboards, visualizations, and presentations.
Own the customer cohort model and forecast retention rates and repeat customer spending as part of the overall annual company budget process.
Work with product, data, and marketing operations to ensure accurate data pipelines and tagging for campaign tracking.
Knowledge, Skills and Abilities
Advanced SQL knowledge.
Familiarity with ecommerce datasets including Google Analytics.
Strong communication skills: listening, verbal, and written.
Strong analytical skills and comfort with data, metrics, and dashboards (Excel, Looker, Tableau, or similar).
Highly proficient with Excel and Google Sheets.
Experience Requirements
Bachelor’s degree in Analytics, Marketing, Statistics, Economics, or related quantitative field.
3+ years of experience in marketing analytics, CRM, or retention in an e‑commerce or DTC environment.
Proficiency in data analysis and visualization tools (e.g., SQL, Tableau, Power BI, or Looker).
Strong Excel/Google Sheets skills and comfort working with large datasets.
Understanding of digital marketing and CRM metrics (opt‑in rates, CTR, CVR, churn, LTV, CAC, etc.).
Highly organized, detail‑oriented, and proactive in identifying trends or anomalies.
Knowledge of Python or R for advanced analytics a plus.
Staffing Agency Submission Notice iHerb does not accept unsolicited third‑party agency candidates. If you are an agency, please submit through our Vendor Management System at staffingvendors@iherb.com. Do not contact iHerb employees directly.
About iHerb iHerb’s mission is to make health and wellness accessible to all. We are the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, shipping over 50,000 products to more than 1,800 brands in 180+ countries. Our vision: become the #1 destination for health and wellness worldwide.
Our Values
Focus on the Customer
Empower Our People
Be Entrepreneurial & Pivot Quickly
Embrace Diversity & Inclusion
Strive for Simplicity
Benefits At iHerb we offer programs designed to help employees and families stay healthy, live well, and plan for their financial future. For a comprehensive benefits list, visit
www.iHerbBenefits.com . Benefits vary by country.
EEO Statement iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. iHerb prohibits discrimination and harassment.
#J-18808-Ljbffr