Global Experience Specialists, Inc.
Manager of Marketing (Operations)
Global Experience Specialists, Inc., Las Vegas, Nevada, us, 89105
Description
The Marketing Manager (Operations) will be a key player in the marketing department, responsible for the efficiency, accountability, and performance of our marketing programs. This role is at the intersection of marketing strategy, technology, and execution. You will oversee the marketing technology stack, manage campaign workflows and support campaign execution, collaborate with cross‑functional teams, and streamline reporting and analytics to align marketing efforts with business goals and drive continuous improvement.
Responsibilities
Serve as the administrator of our Marketo instance, managing its configuration, health, and integration with other systems, particularly Salesforce.
Construct, optimize, and maintain the marketing technology stack (e.g., CRM, marketing automation, analytics tools).
Evaluate and implement new tools and platforms to improve lead generation, tracking, and conversion.
Ensure seamless data integration and accurate attribution across all marketing platforms.
Manage and optimize marketing campaigns across digital and offline channels.
Develop and implement efficient workflows and processes for campaign execution, from planning to launch.
Collaborate with the marketing, sales, and customer experience teams to ensure campaigns are executed flawlessly and on schedule.
Maintain project calendars, timelines, and documentation to ensure cross‑functional teams remain on track.
Monitor the full lead lifecycle, from source to closed‑won business, to ensure accurate reporting and lead nurturing.
Provide actionable insights based on data analysis to inform future marketing strategy and improve campaign performance.
Develop and maintain dashboards and regular reports to track key performance metrics.
Stay up‑to‑date with the latest trends and technologies in marketing operations.
Identify and implement opportunities for process improvements and operational efficiencies.
Lead special projects and initiatives to support the marketing department's strategic goals.
Qualifications
Bachelor's degree or equivalent experience in marketing
3-5 years of experience in a marketing operations role, preferably in a B2B or live events industry.
Adobe Certified Expert - Adobe Marketo Engage Business Practitioner preferred Creativity and problem‑solving aptitude
Strong analytical skills with experience in data analysis, reporting, and data visualization tools (e.g., Google Analytics, Power BI).
Self‑motivated and able to work independently
Meet deadlines while producing quality work
Excellent project management, organizational, and communication skills.
Embrace and promote a collaborative and positive team culture
Solutions‑oriented thinker with the ability to manage projects and expectations of internal/external clients and team members
A proactive, problem‑solving mindset with a keen attention to detail.
Ability to manage multiple projects simultaneously in a fast‑paced, dynamic environment. Computer proficient with Microsoft Office; specifically Excel and PowerPoint
Benefits
Competitive salaries
401K with company match
Healthcare/vision/dental insurance
Wellness benefits
Career development program
Employee assistance program
Vacation time
Community involvement opportunities
Team activities
And much more...
#LI - Remote
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Responsibilities
Serve as the administrator of our Marketo instance, managing its configuration, health, and integration with other systems, particularly Salesforce.
Construct, optimize, and maintain the marketing technology stack (e.g., CRM, marketing automation, analytics tools).
Evaluate and implement new tools and platforms to improve lead generation, tracking, and conversion.
Ensure seamless data integration and accurate attribution across all marketing platforms.
Manage and optimize marketing campaigns across digital and offline channels.
Develop and implement efficient workflows and processes for campaign execution, from planning to launch.
Collaborate with the marketing, sales, and customer experience teams to ensure campaigns are executed flawlessly and on schedule.
Maintain project calendars, timelines, and documentation to ensure cross‑functional teams remain on track.
Monitor the full lead lifecycle, from source to closed‑won business, to ensure accurate reporting and lead nurturing.
Provide actionable insights based on data analysis to inform future marketing strategy and improve campaign performance.
Develop and maintain dashboards and regular reports to track key performance metrics.
Stay up‑to‑date with the latest trends and technologies in marketing operations.
Identify and implement opportunities for process improvements and operational efficiencies.
Lead special projects and initiatives to support the marketing department's strategic goals.
Qualifications
Bachelor's degree or equivalent experience in marketing
3-5 years of experience in a marketing operations role, preferably in a B2B or live events industry.
Adobe Certified Expert - Adobe Marketo Engage Business Practitioner preferred Creativity and problem‑solving aptitude
Strong analytical skills with experience in data analysis, reporting, and data visualization tools (e.g., Google Analytics, Power BI).
Self‑motivated and able to work independently
Meet deadlines while producing quality work
Excellent project management, organizational, and communication skills.
Embrace and promote a collaborative and positive team culture
Solutions‑oriented thinker with the ability to manage projects and expectations of internal/external clients and team members
A proactive, problem‑solving mindset with a keen attention to detail.
Ability to manage multiple projects simultaneously in a fast‑paced, dynamic environment. Computer proficient with Microsoft Office; specifically Excel and PowerPoint
Benefits
Competitive salaries
401K with company match
Healthcare/vision/dental insurance
Wellness benefits
Career development program
Employee assistance program
Vacation time
Community involvement opportunities
Team activities
And much more...
#LI - Remote
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr