Garmin
Overview
We are seeking a full-time Digital Marketing Specialist in our Olathe, KS location. In this role, you will be responsible for communication with our customers and dealers through relevant emails, creating reporting for a variety of web initiatives, preparing launch readiness kits for consumer product launches, managing online discounts, managing online product merchandising on garmin.com, partnering with our dealers to optimize Garmin’s presence on their websites, concepting and executing garmin.com promotions, and maintaining strong product knowledge across the assigned market segment.
Essential Functions
Communicate with our customers/dealers by sending timely, relevant emails that drive sales, increase product awareness, grow brand loyalty, and assist customers with helpful information about their products
Manage end-to-end email distribution, including email creation, testing, list management approvals, email distribution, and reporting
Manage online product merchandising for garmin.com, including management of product cross‑promotion at announcement and upkeep thereafter
Concept/execute garmin.com promotions, partnering with the sales team to solidify details of product, pricing, and timing, setting up promotions in the eCommerce platform, partnering with the email marketing team to support promotion, and measuring success of promotion
Manage online discounts with Garmin business partners, including setting up promotions, testing, troubleshooting, and communicating promotion completion
Prepare launch readiness kits for consumer product launches
Create, maintain, and distribute reporting on a weekly, monthly, and/or ad hoc basis for a variety of web initiatives including web sales, email performance, and promotion reporting for both garmin.com and partners and champion online retail training programs
Work closely with the Director of Global Digital Marketing to implement key initiatives
Maintain strong product knowledge across all products in consumer segments
Basic Qualifications
Bachelor’s Degree in business, marketing, or related field
Demonstrated strong and effective verbal, written, and interpersonal communication skills
Demonstrated mathematical aptitude and proficiency to monitor sales, measure success of promotions, calculate ROI, and manage budgets
Demonstrated proficiency using PC and Macintosh platforms
Demonstrated proficiency using Microsoft Office programs including PowerPoint and Excel
Must be positive, highly professional, detail-oriented, organized, team-oriented, and a driven problem solver, multi-tasker, and self-starter with the ability to prioritize and work proactively in a fast-paced, deadline-driven environment
Desired Qualifications
Experience in retail digital marketing or digital marketing
Financial/budget aptitude
Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran’s status, age or disability.
This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits.
#J-18808-Ljbffr
Essential Functions
Communicate with our customers/dealers by sending timely, relevant emails that drive sales, increase product awareness, grow brand loyalty, and assist customers with helpful information about their products
Manage end-to-end email distribution, including email creation, testing, list management approvals, email distribution, and reporting
Manage online product merchandising for garmin.com, including management of product cross‑promotion at announcement and upkeep thereafter
Concept/execute garmin.com promotions, partnering with the sales team to solidify details of product, pricing, and timing, setting up promotions in the eCommerce platform, partnering with the email marketing team to support promotion, and measuring success of promotion
Manage online discounts with Garmin business partners, including setting up promotions, testing, troubleshooting, and communicating promotion completion
Prepare launch readiness kits for consumer product launches
Create, maintain, and distribute reporting on a weekly, monthly, and/or ad hoc basis for a variety of web initiatives including web sales, email performance, and promotion reporting for both garmin.com and partners and champion online retail training programs
Work closely with the Director of Global Digital Marketing to implement key initiatives
Maintain strong product knowledge across all products in consumer segments
Basic Qualifications
Bachelor’s Degree in business, marketing, or related field
Demonstrated strong and effective verbal, written, and interpersonal communication skills
Demonstrated mathematical aptitude and proficiency to monitor sales, measure success of promotions, calculate ROI, and manage budgets
Demonstrated proficiency using PC and Macintosh platforms
Demonstrated proficiency using Microsoft Office programs including PowerPoint and Excel
Must be positive, highly professional, detail-oriented, organized, team-oriented, and a driven problem solver, multi-tasker, and self-starter with the ability to prioritize and work proactively in a fast-paced, deadline-driven environment
Desired Qualifications
Experience in retail digital marketing or digital marketing
Financial/budget aptitude
Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran’s status, age or disability.
This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits.
#J-18808-Ljbffr