Principal Designer, GenStudio (San Francisco) Job at Adobe in San Francisco

Principal Designer, GenStudio Adobe

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Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Opportunity

Were reimagining the future of creativity and marketing for enterprises and wed love for you to lead that charge! As Principal Designer for Adobe GenStudio, youll help define how the worlds top brands harness the power of generative AI to tell their stories. Were building nextgeneration tools that help marketing teams create, activate, and optimize content at scalemaking every campaign more intelligent, efficient, and creatively inspired. If youre passionate about crafting thoughtful design systems and experiences that push the boundaries of whats possible, this is the place to do your best work.

What Youll Do

In this role, youll shape the next generation of creative and marketing experiences powered by generative AI across Adobe GenStudio and Firefly Enterprise. Were looking for someone who can define and elevate the design vision for products that transform how enterprises create, collaborate, and deliver content at scale. Youll combine storytelling, systems thinking, and user empathy to craft products that feel both innovative and unmistakably Adobe.

Youll guide cohesive design narratives and user journeys across GenStudios campaign orchestration and Fireflys enterprisegrade generative capabilities. Working closely with product, engineering, and marketing teams, youll make sure every experience feels intuitive, powerful, and connectedturning complex AI workflows into delightful, humancentered tools.

We love designers who think big and get handson. Youll prototype, explore, and iterate through concepts and motion studies, all while ensuring exceptional design integrity through launch. Youll also mentor and inspire other designers, helping shape the craft and culture of the team. Together, well reimagine how generative AI empowers marketing organizations to scale creativity, accelerate content production, and deliver personalized experiences that resonate.

What Youll Need to Succeed

• 15+ years of experience designing and shipping worldclass digital products.
• Proven ability to create and communicate a bold, unified design vision.
• A tinkerers mindsetcomfortable with prototyping, vibe coding, and experimentation.
• Strong problemsolving skills and attention to detail.
• Clear, confident communication that encourages collaboration across functions and other product and design teams at Adobe.
• A drive to explore whats next in design, AI, and creative technology.

Preferred Accessibility Design Skills

• Experience designing accessible and inclusive interfaces for people with disabilities.
• Understanding of applying WCAG conformance criteria in design, specifically testing comps, wireframes, and prototypes for accessibility standards.
• Accessibility certifications CPACC, WAS, CPWA, or ADS from the IAAP preferred.

What We Offer

At Adobe, we believe that creativity belongs to everyoneand that includes our team. We offer a collaborative and inclusive environment where diverse perspectives drive better ideas. Youll have access to worldclass resources, modern AI tools, and opportunities to work on projects with global impact.

Compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $173,400$317,000 annually. Pay within this range varies by work location and may also depend on jobrelated knowledge, skills, and experience.

Equal Employment Opportunity

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 5363015.

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