Lewis
Key responsibilities and tasks
Analyze digital marketing and PR data from disparate data sources to optimize digital campaigns and communications programs
Serve as the day-to-day analytics point of contact on digital and PR clients; work closely with account, paid media, and content counterparts to deliver data-backed insights and recommendations to inform content and campaign optimization
Lead weekly, monthly, and quarterly owned and earned reports for retainer clients; conduct ad hoc analyses to support new business efforts and project-based work
Work closely with our data engineers to ensure data is clean and accurate. Implement and document new processes for data categorization, naming, and tracking to make reporting clearer and more efficient
Present performance results to internal teams and clients
About you
3-5 years of experience in an analytics, insights, or research role, ideally at a marketing, advertising, or PR agency
Strong proficiency in Microsoft Excel
Experience using BI data visualization and dashboarding tools such as Looker Studio or Tableau for data analysis
Familiarity with social media and digital advertising analytics platforms, such as LinkedIn Campaign Manager, Meta Ads / Business Manager, Amazon Ads, Google Analytics, and Adobe Analytics
Experience presenting reports and findings to clients and explaining technical concepts to non-technical audiences
Strong writing and communication skills
Strong attention to detail
Familiarity with ETL and data pipelines preferred
Experience using SQL for data analysis preferred
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Analyze digital marketing and PR data from disparate data sources to optimize digital campaigns and communications programs
Serve as the day-to-day analytics point of contact on digital and PR clients; work closely with account, paid media, and content counterparts to deliver data-backed insights and recommendations to inform content and campaign optimization
Lead weekly, monthly, and quarterly owned and earned reports for retainer clients; conduct ad hoc analyses to support new business efforts and project-based work
Work closely with our data engineers to ensure data is clean and accurate. Implement and document new processes for data categorization, naming, and tracking to make reporting clearer and more efficient
Present performance results to internal teams and clients
About you
3-5 years of experience in an analytics, insights, or research role, ideally at a marketing, advertising, or PR agency
Strong proficiency in Microsoft Excel
Experience using BI data visualization and dashboarding tools such as Looker Studio or Tableau for data analysis
Familiarity with social media and digital advertising analytics platforms, such as LinkedIn Campaign Manager, Meta Ads / Business Manager, Amazon Ads, Google Analytics, and Adobe Analytics
Experience presenting reports and findings to clients and explaining technical concepts to non-technical audiences
Strong writing and communication skills
Strong attention to detail
Familiarity with ETL and data pipelines preferred
Experience using SQL for data analysis preferred
#J-18808-Ljbffr