Easterseals Southeast Wisconsin
The Marketing Coordinator is responsible for coordinating marketing agency programs and services, engaging businesses, and members of the community in agency events and campaigns and performing social media activities on behalf of Easterseals under the direction of the Vice President of Development and Engagement.
ESSENTIAL DUTIES (FUNCTIONS) Marketing & Visual Media
Coordinates media relations and supports relationships with key industry media.
Designs and lays out all agency promotional materials, ensuring alignment with Easterseals' brand standards and agency values.
Consults with program staff to fulfill print and interactive marketing needs.
Updates and reproduces existing agency materials (programs, ads, mailings, etc.).
Reviews final layouts and proofs and incorporates edits and improvements.
Manages print jobs from start to finish, including vendor coordination, quotes, and timely delivery.
Organizes and maintains graphic art and photo records in a consistent manner.
Oversees design and production of marketing materials for digital and print campaigns, brochures, event signage, and advertisements.
Digital Marketing & Technology
Manages website updates, maintenance, and content edits to ensure an engaging user experience.
Develops and implements a comprehensive social media and digital marketing strategy.
Coordinates social media activity, ensuring timely responses and consistent brand voice.
Uploads content to agency website following brand and design protocols.
Refreshes web-based graphics to complement site content and increase traffic.
Tracks and reports website and social media metrics.
Maintains and manages social media sites as assigned.
General Administration
Utilizes metrics to analyze, and reports the effectiveness of fundraising, marketing, and engagement strategies.
Provides regular updates to the VP of Development and Engagement.
Ensures all activities are delivered within budget parameters.
Participates in assigned meetings, professional development, and training as required.
Contributes to the department effectiveness through open communication, problem solving, and teamwork.
Performs other duties (or functions) as assigned.
QUALIFICATIONS To perform this job successfully, an individual must be able to carry out each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Bachelor's degree in Communications, Marketing, Graphic Design, or a related field required.
At least 2 years of social media and digital content management experience required.
At least 2 years of website management or CMS experience required.
At least 2 years of marketing and communications experience required.
Expertise in social media platforms and strategies to drive engagement and grow audiences.
Experience using InDesign, Photoshop, and Illustrator required.
Prior website design experience preferred. Working knowledge of HTML/CSS is a plus.
Experience working with media outlets preferred.
Experience with commercial printing and the printing process preferred.
Experience with a CRM (Customer Relations Management) database preferred.
Must be available to work flexible hours, including evenings and weekends.
Travel between multiple sites is required.
Must have a valid driver's license and reliable transportation.
Must have proof of insurance AND meet the requirements of the Employee Driving Policy.
A Criminal Background Check must meet the requirements of the State of WI licensure for day programming.
A Credit Check is required for this position.
Specialized Skills/Abilities/Knowledge
An understanding and a belief in philanthropy.
Ability to interact positively and compassionately with participants, caregivers, employees, and the community.
Strong working knowledge of Microsoft Office Suite.
Experience working with CharityEngine/Salesforce preferred.
Knowledge of Google Analytics or similar web analytics platform.
Ability to maintain confidentiality.
Knowledge of the services being provided within the agency.
Awareness of disability issues.
Ability to interact with people from culturally diverse backgrounds and display strong customer relation skills.
Ability to communicate effectively, verbally and in writing.
Ability to problem‑solve issues.
Self‑motivated and able to work independently.
Must be organized and able to handle multiple tasks.
Must be honest, dependable, and able to meet deadlines.
Must exercise sound judgment in making decisions and act accordingly.
NON-ESSENTIAL DUTIES
Assists with community engagement events.
Works closely with the department staff on routing of materials and overall production schedule.
Performs other duties (or functions) as assigned.
EQUIPMENT USED/MACHINERY REQUIRED TO OPERATE Includes, but is not limited to:
Telephone
Computer
Copy Machine
Calculator
Fax Machine
Dolly/cart
Operate a motor vehicle safely
PHYSICAL DEMANDS
May be required to lift, carry, push, or pull up to 25 pounds.
Frequently requires sitting, standing, walking, bending, squatting, kneeling, and reaching.
Required to travel for events and community engagement activities.
Occasionally exposed to loud/noisy environments.
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ESSENTIAL DUTIES (FUNCTIONS) Marketing & Visual Media
Coordinates media relations and supports relationships with key industry media.
Designs and lays out all agency promotional materials, ensuring alignment with Easterseals' brand standards and agency values.
Consults with program staff to fulfill print and interactive marketing needs.
Updates and reproduces existing agency materials (programs, ads, mailings, etc.).
Reviews final layouts and proofs and incorporates edits and improvements.
Manages print jobs from start to finish, including vendor coordination, quotes, and timely delivery.
Organizes and maintains graphic art and photo records in a consistent manner.
Oversees design and production of marketing materials for digital and print campaigns, brochures, event signage, and advertisements.
Digital Marketing & Technology
Manages website updates, maintenance, and content edits to ensure an engaging user experience.
Develops and implements a comprehensive social media and digital marketing strategy.
Coordinates social media activity, ensuring timely responses and consistent brand voice.
Uploads content to agency website following brand and design protocols.
Refreshes web-based graphics to complement site content and increase traffic.
Tracks and reports website and social media metrics.
Maintains and manages social media sites as assigned.
General Administration
Utilizes metrics to analyze, and reports the effectiveness of fundraising, marketing, and engagement strategies.
Provides regular updates to the VP of Development and Engagement.
Ensures all activities are delivered within budget parameters.
Participates in assigned meetings, professional development, and training as required.
Contributes to the department effectiveness through open communication, problem solving, and teamwork.
Performs other duties (or functions) as assigned.
QUALIFICATIONS To perform this job successfully, an individual must be able to carry out each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Bachelor's degree in Communications, Marketing, Graphic Design, or a related field required.
At least 2 years of social media and digital content management experience required.
At least 2 years of website management or CMS experience required.
At least 2 years of marketing and communications experience required.
Expertise in social media platforms and strategies to drive engagement and grow audiences.
Experience using InDesign, Photoshop, and Illustrator required.
Prior website design experience preferred. Working knowledge of HTML/CSS is a plus.
Experience working with media outlets preferred.
Experience with commercial printing and the printing process preferred.
Experience with a CRM (Customer Relations Management) database preferred.
Must be available to work flexible hours, including evenings and weekends.
Travel between multiple sites is required.
Must have a valid driver's license and reliable transportation.
Must have proof of insurance AND meet the requirements of the Employee Driving Policy.
A Criminal Background Check must meet the requirements of the State of WI licensure for day programming.
A Credit Check is required for this position.
Specialized Skills/Abilities/Knowledge
An understanding and a belief in philanthropy.
Ability to interact positively and compassionately with participants, caregivers, employees, and the community.
Strong working knowledge of Microsoft Office Suite.
Experience working with CharityEngine/Salesforce preferred.
Knowledge of Google Analytics or similar web analytics platform.
Ability to maintain confidentiality.
Knowledge of the services being provided within the agency.
Awareness of disability issues.
Ability to interact with people from culturally diverse backgrounds and display strong customer relation skills.
Ability to communicate effectively, verbally and in writing.
Ability to problem‑solve issues.
Self‑motivated and able to work independently.
Must be organized and able to handle multiple tasks.
Must be honest, dependable, and able to meet deadlines.
Must exercise sound judgment in making decisions and act accordingly.
NON-ESSENTIAL DUTIES
Assists with community engagement events.
Works closely with the department staff on routing of materials and overall production schedule.
Performs other duties (or functions) as assigned.
EQUIPMENT USED/MACHINERY REQUIRED TO OPERATE Includes, but is not limited to:
Telephone
Computer
Copy Machine
Calculator
Fax Machine
Dolly/cart
Operate a motor vehicle safely
PHYSICAL DEMANDS
May be required to lift, carry, push, or pull up to 25 pounds.
Frequently requires sitting, standing, walking, bending, squatting, kneeling, and reaching.
Required to travel for events and community engagement activities.
Occasionally exposed to loud/noisy environments.
#J-18808-Ljbffr