New England Society of Association Executives
Senior Manager of Marketing and Communications
New England Society of Association Executives, Denver, Colorado, United States, 80285
Job Title:
Senior Manager of Marketing and Communications
Department:
Communications
Reports to:
Managing Directors direct report; Executive Directors indirect report
FLSA Status:
Exempt, Full-time
Position Summary The Senior Manager of Marketing and Communications serves as the lead marketing and communications professional. Guided by our client associations’ strategic plan goals, objectives and strategies, this position tells the story of the client organization and the unique value proposition to inspire a range of stakeholders to engage within our trade associations and with designated public. This is a hybrid position and requires two or three days per week in office, based on client needs and team schedules.
Essential Responsibilities The Senior Manager is responsible for integrated marketing & communications, the brand experience, event promotion, messaging development, visual identity maintenance and application, public relations communications and multi-channel communication and management. Works closely and collaboratively with all internal stakeholders.
Marketing & Communications
Develop and execute marketing communications plan for each client that prioritizes audiences, identifies outcomes and measures success
Leveraging of brand through all communication channels, including events, ads, websites, collateral, social media, multimedia, signage, and other communication channels
Create impactful messages on the client associations’ stories, as well as the value of membership and client association products and services for priority audiences; oversee the implementation of those messages across all materials and communications
Manage social media campaigns and new media offerings such as video, podcasts, webinars and other digital communications
Drive marketing efforts for client associations’, Member Meetings, Annual Conferences, and other events to increase attendance and support the client associations value proposition
Management of client association digital strategies, including websites (updates, website development projects) and other applicable digital communications, including social media
Management of communication team’s deliverables (e.g. annual reports, marketing collateral, social content, etc.), including developing an editorial calendar and drafting and reviewing content for communications materials
Public/Media Relations
Create and manage the development of media responses working collaboratively with other team members
Serve as the liaison as needed with the media
Collaborate on client associations’ crisis communications planning to identify areas of vulnerability and proactively prepare for responses to emerging and/or potential crises
Monitor media coverage (including social media) of the client associations and their members, produce reports of communications activities, and track coverage and emerging issues as needed
Management
Manage and direct the communications team
Manage billing targets
Manage client communication deliverables and budgets
Provide staff support to the client associations committees
Education / Qualifications
Bachelor’s degree in Communications, Public Relations, Journalism or related field
5+ years demonstrated excellence in integrated marketing communications, media relations, corporate communications and/or public affairs
2+ years in food, health, nutrition, trade associations, and/or medical industry preferred
Relationship builder – able to work as a team member, provide courteous service to internal and external clients
Superior written and oral communications
Consistently demonstrates a cooperative attitude – assumes responsibility, is flexible in working with others
Demonstrates a commitment to follow-through; results oriented
Initiative – actively engaged in continuous improvement, provides suggestions for improvement, offers solutions to challenges/issues
Competencies
Flexibility
Exemplary Communication Skills
Superb Collaborations Skills
Customer/Client Focus
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Senior Manager of Marketing and Communications
Department:
Communications
Reports to:
Managing Directors direct report; Executive Directors indirect report
FLSA Status:
Exempt, Full-time
Position Summary The Senior Manager of Marketing and Communications serves as the lead marketing and communications professional. Guided by our client associations’ strategic plan goals, objectives and strategies, this position tells the story of the client organization and the unique value proposition to inspire a range of stakeholders to engage within our trade associations and with designated public. This is a hybrid position and requires two or three days per week in office, based on client needs and team schedules.
Essential Responsibilities The Senior Manager is responsible for integrated marketing & communications, the brand experience, event promotion, messaging development, visual identity maintenance and application, public relations communications and multi-channel communication and management. Works closely and collaboratively with all internal stakeholders.
Marketing & Communications
Develop and execute marketing communications plan for each client that prioritizes audiences, identifies outcomes and measures success
Leveraging of brand through all communication channels, including events, ads, websites, collateral, social media, multimedia, signage, and other communication channels
Create impactful messages on the client associations’ stories, as well as the value of membership and client association products and services for priority audiences; oversee the implementation of those messages across all materials and communications
Manage social media campaigns and new media offerings such as video, podcasts, webinars and other digital communications
Drive marketing efforts for client associations’, Member Meetings, Annual Conferences, and other events to increase attendance and support the client associations value proposition
Management of client association digital strategies, including websites (updates, website development projects) and other applicable digital communications, including social media
Management of communication team’s deliverables (e.g. annual reports, marketing collateral, social content, etc.), including developing an editorial calendar and drafting and reviewing content for communications materials
Public/Media Relations
Create and manage the development of media responses working collaboratively with other team members
Serve as the liaison as needed with the media
Collaborate on client associations’ crisis communications planning to identify areas of vulnerability and proactively prepare for responses to emerging and/or potential crises
Monitor media coverage (including social media) of the client associations and their members, produce reports of communications activities, and track coverage and emerging issues as needed
Management
Manage and direct the communications team
Manage billing targets
Manage client communication deliverables and budgets
Provide staff support to the client associations committees
Education / Qualifications
Bachelor’s degree in Communications, Public Relations, Journalism or related field
5+ years demonstrated excellence in integrated marketing communications, media relations, corporate communications and/or public affairs
2+ years in food, health, nutrition, trade associations, and/or medical industry preferred
Relationship builder – able to work as a team member, provide courteous service to internal and external clients
Superior written and oral communications
Consistently demonstrates a cooperative attitude – assumes responsibility, is flexible in working with others
Demonstrates a commitment to follow-through; results oriented
Initiative – actively engaged in continuous improvement, provides suggestions for improvement, offers solutions to challenges/issues
Competencies
Flexibility
Exemplary Communication Skills
Superb Collaborations Skills
Customer/Client Focus
#J-18808-Ljbffr