Aptos
Marketing Lead ShelbyRemote - (U.S.-based preferred)
Aptos, Saint Louis, Missouri, United States, 63146
Marketing Lead Shelby
Aptos is a people‑first blockchain on a mission to help billions of people achieve universal and fair access to decentralized assets in a safe and scalable way. Founded by some of the original creators and maintainers who researched, designed, and built the Diem blockchain to serve this purpose, we have dedicated several years toward this mission. We believe the open‑source Diem technology we have developed is an important foundation of a safe and scalable web3 world where everyone has more equitable opportunities to grow and access financial assets with lower fees and fewer intermediaries. Aptos (Ohlone for "The People") encompasses our mission and ethos for why we build.
Shelby is a decentralized storage network, purpose‑built to deliver secure, high‑performance, and developer‑friendly data infrastructure on the Aptos blockchain. Designed for builders, Shelby uses on‑chain smart contracts to coordinate and manage storage activity, ensuring full transparency and trustless integrity. The protocol introduces a system of "Chunks" and "Blobs" to efficiently handle a wide range of data from cold archival files to hot, real‑time application storage. By integrating seamlessly with the Aptos ecosystem and leveraging the Move programming language, Shelby enables developers to store, retrieve, and audit data with precision and speed. Whether powering DeFi protocols, gaming platforms, AI models, or analytics engines, Shelby is redefining what decentralized storage can do ‑ bridging protocol‑grade architecture with production‑ready performance.
About the role We’re looking for a versatile Marketing Lead (Shelby) with a blend of product marketing, content, growth, and community strategy experience. This is a hands‑on role for someone who thrives in ambiguity, understands Web3 deeply, and can independently execute while laying the groundwork for a future marketing team.
You will be responsible for driving awareness, storytelling, and adoption across the Shelby platform’s early users, particularly creators, media platforms, and ecosystem builders.
What you’ll be doing
Own and develop the Shelby platform’s go‑to‑market messaging and brand positioning
Craft and execute multi‑channel campaigns (organic, content, growth loops)
Translate complex product features into compelling narratives that connect with creators and Web3‑native users
Manage and grow Shelby’s presence on key social platforms (X / Twitter, Farcaster, etc.)
Collaborate with internal teams, ecosystem partners, and agency vendors
Work closely with product and engineering to shape the user journey
Support Shelby's early launches and activations with high‑impact marketing strategies
What we’re looking for
58+ years in marketing, ideally in Web3 or adjacent industries (e.g., media tech, creator platforms)
Proven experience launching products and growing communities in a startup or early‑stage environment
Background in product marketing, content marketing, or growth
Familiarity with the Web3 audience and its nuances, especially media / creator‑facing use cases
Strong writing and storytelling skills
Comfortable operating independently and building from scratch
Bonus: experience working at a successful Web3 project with real adoption or ecosystem traction
Nice to Have
Experience working with creator communities, media platforms, or decentralized content tools
A track record of managing marketing ops and vendor relationships
Light technical fluency able to understand and communicate how protocol‑level tools impact end users
Location & Working Style
This role is remote, but U.S. time zones are preferred
You’ll collaborate directly with the Shelby founder, key Aptos leadership, and stakeholders across the ecosystem
Why Join Us This is a rare chance to shape the marketing vision of a new project at the edge of blockchain, creator tech, and media innovation. As the first marketing hire for Shelby, you’ll have both strategic input and hands‑on impact from day one with the opportunity to grow into a leadership role as the team scales.
Our Benefits
100% insurance premium coverage for medical, dental, and vision for you and your dependents (US Employees)
Equipment of your choice
Flexible vacation time, 11 holidays, and floating company days off
Competitive salary
Protocol Token Grants
401k matching (US Employees)
Fun and inclusive in‑person and digital events
Aptos is committed to diversity in the workplace, and we're proud to be an equal opportunity employer. We do not hire on the basis of race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orientation, or any other basis protected by local, state or federal law. All employment is decided based on qualifications, merit, and business need.
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Aptos is a people‑first blockchain on a mission to help billions of people achieve universal and fair access to decentralized assets in a safe and scalable way. Founded by some of the original creators and maintainers who researched, designed, and built the Diem blockchain to serve this purpose, we have dedicated several years toward this mission. We believe the open‑source Diem technology we have developed is an important foundation of a safe and scalable web3 world where everyone has more equitable opportunities to grow and access financial assets with lower fees and fewer intermediaries. Aptos (Ohlone for "The People") encompasses our mission and ethos for why we build.
Shelby is a decentralized storage network, purpose‑built to deliver secure, high‑performance, and developer‑friendly data infrastructure on the Aptos blockchain. Designed for builders, Shelby uses on‑chain smart contracts to coordinate and manage storage activity, ensuring full transparency and trustless integrity. The protocol introduces a system of "Chunks" and "Blobs" to efficiently handle a wide range of data from cold archival files to hot, real‑time application storage. By integrating seamlessly with the Aptos ecosystem and leveraging the Move programming language, Shelby enables developers to store, retrieve, and audit data with precision and speed. Whether powering DeFi protocols, gaming platforms, AI models, or analytics engines, Shelby is redefining what decentralized storage can do ‑ bridging protocol‑grade architecture with production‑ready performance.
About the role We’re looking for a versatile Marketing Lead (Shelby) with a blend of product marketing, content, growth, and community strategy experience. This is a hands‑on role for someone who thrives in ambiguity, understands Web3 deeply, and can independently execute while laying the groundwork for a future marketing team.
You will be responsible for driving awareness, storytelling, and adoption across the Shelby platform’s early users, particularly creators, media platforms, and ecosystem builders.
What you’ll be doing
Own and develop the Shelby platform’s go‑to‑market messaging and brand positioning
Craft and execute multi‑channel campaigns (organic, content, growth loops)
Translate complex product features into compelling narratives that connect with creators and Web3‑native users
Manage and grow Shelby’s presence on key social platforms (X / Twitter, Farcaster, etc.)
Collaborate with internal teams, ecosystem partners, and agency vendors
Work closely with product and engineering to shape the user journey
Support Shelby's early launches and activations with high‑impact marketing strategies
What we’re looking for
58+ years in marketing, ideally in Web3 or adjacent industries (e.g., media tech, creator platforms)
Proven experience launching products and growing communities in a startup or early‑stage environment
Background in product marketing, content marketing, or growth
Familiarity with the Web3 audience and its nuances, especially media / creator‑facing use cases
Strong writing and storytelling skills
Comfortable operating independently and building from scratch
Bonus: experience working at a successful Web3 project with real adoption or ecosystem traction
Nice to Have
Experience working with creator communities, media platforms, or decentralized content tools
A track record of managing marketing ops and vendor relationships
Light technical fluency able to understand and communicate how protocol‑level tools impact end users
Location & Working Style
This role is remote, but U.S. time zones are preferred
You’ll collaborate directly with the Shelby founder, key Aptos leadership, and stakeholders across the ecosystem
Why Join Us This is a rare chance to shape the marketing vision of a new project at the edge of blockchain, creator tech, and media innovation. As the first marketing hire for Shelby, you’ll have both strategic input and hands‑on impact from day one with the opportunity to grow into a leadership role as the team scales.
Our Benefits
100% insurance premium coverage for medical, dental, and vision for you and your dependents (US Employees)
Equipment of your choice
Flexible vacation time, 11 holidays, and floating company days off
Competitive salary
Protocol Token Grants
401k matching (US Employees)
Fun and inclusive in‑person and digital events
Aptos is committed to diversity in the workplace, and we're proud to be an equal opportunity employer. We do not hire on the basis of race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orientation, or any other basis protected by local, state or federal law. All employment is decided based on qualifications, merit, and business need.
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