Trilogy Energy Solutions
Growth Marketing & Business Development Lead (Mid-Level)
Trilogy Energy Solutions, Dallas, Texas, United States, 75215
Growth Marketing & Business Development Lead (Mid-Level)
We are seeking a proactive professional to drive Trilogy’s outreach and marketing campaigns. This person will wear two hats – acting as a Business Development Representative (BDR) to run outbound prospecting and as a Marketing Specialist to coordinate campaigns, content, and events. They will be instrumental in turning our strategy into action: generating leads through multi-channel outreach, nurturing prospects with valuable content, and utilizing our CRM and sales tools for efficiency. In each week, this hire will be executing the lead generation sequence by writing targeted outreach emails, managing a LinkedIn cadence, and making phone calls. This person will also help organize a webinar or industry event presence and follow up with inbound inquiries. It’s a dynamic role for someone who is both strategic and hands‑on.
Key Responsibilities
Develop and execute outbound cadence campaigns (emails, LinkedIn messages, cold calls) aimed at Trilogy’s target accounts, using the messaging and sequences defined in our GTM playbook. Ensure every touch is logged in Salesforce and track engagement metrics (open rates, responses) to continually refine approach.
Create and repurpose content to support demand generation – including short case study write‑ups, LinkedIn posts highlighting industry pains and Trilogy’s insights, and email templates tailored to different prospect segments. Work with the founders to ensure messaging is on‑point and resonates with O&G audiences.
Manage Trilogy’s presence at industry events and conferences. This includes coordinating event logistics, developing booth messaging/materials, and post‑event follow‑up. The specialist will make sure Trilogy maximizes each event by scheduling meetings, collecting leads, and promptly engaging them afterward.
Cultivate early‑stage leads, monitor inbound channels (website contact forms, LinkedIn inquiries) and promptly engage those leads with an introductory reach‑out. Qualify these leads by asking the right questions (need, timeline, etc.) and schedule next‑step meetings for the sales lead/founder when appropriate. Essentially, act as the first point of contact to warmly introduce Trilogy to potential customers.
Own the top‑of‑funnel metrics and reporting. Maintain the lead database in CRM, keep sequences updated, and regularly report on KPIs like leads generated, conversion rates per channel, and pipeline contribution. Use this data to suggest improvements – for example, identifying which email messaging is performing best or which events yielded the most high‑quality conversations.
Ideal Candidate Profile
1‑2 years of experience in B2B sales/marketing, preferably in enterprise software or SaaS. Experience in the energy sector (midstream, oil & gas, or related) is a strong plus – the person should either know the lingo or be eager to learn industry specifics.
Comfortable with outbound sales (cold emailing, cold calling, LinkedIn outreach) and equally adept at marketing tactics (content creation, social media, basic campaign management). For example, you might have been an SDR/BDR who worked closely with marketing, or a marketer who isn’t afraid to personally reach out to prospects.
Excellent written and verbal communication. Can craft compelling, concise messages that speak to customer pain points. Confident on the phone and in virtual meetings – able to handle initial sales conversations and probe for needs.
Self‑starter and organizer: At a startup, this person will need to manage their own time and projects with minimal oversight. We’re looking for someone who will take ownership of the lead generation number, proactively experiment with new outreach ideas, and diligently follow up with prospects over long sales cycles. Familiarity with tools like Salesforce, sales engagement platforms (Apollo/Outreach), and marketing automation is important so they can hit the ground running.
Relationship‑builder:
Able to network within Trilogy’s extended circles and comfortably engage senior industry people. This role will heavily leverage warm outreach – e.g. following up on a referral or engaging someone who interacted with our content. The ideal hire has a personable demeanor and can represent Trilogy well at events or in online communities. Passion for the energy domain and empathy for customer challenges will help them connect authentically.
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Key Responsibilities
Develop and execute outbound cadence campaigns (emails, LinkedIn messages, cold calls) aimed at Trilogy’s target accounts, using the messaging and sequences defined in our GTM playbook. Ensure every touch is logged in Salesforce and track engagement metrics (open rates, responses) to continually refine approach.
Create and repurpose content to support demand generation – including short case study write‑ups, LinkedIn posts highlighting industry pains and Trilogy’s insights, and email templates tailored to different prospect segments. Work with the founders to ensure messaging is on‑point and resonates with O&G audiences.
Manage Trilogy’s presence at industry events and conferences. This includes coordinating event logistics, developing booth messaging/materials, and post‑event follow‑up. The specialist will make sure Trilogy maximizes each event by scheduling meetings, collecting leads, and promptly engaging them afterward.
Cultivate early‑stage leads, monitor inbound channels (website contact forms, LinkedIn inquiries) and promptly engage those leads with an introductory reach‑out. Qualify these leads by asking the right questions (need, timeline, etc.) and schedule next‑step meetings for the sales lead/founder when appropriate. Essentially, act as the first point of contact to warmly introduce Trilogy to potential customers.
Own the top‑of‑funnel metrics and reporting. Maintain the lead database in CRM, keep sequences updated, and regularly report on KPIs like leads generated, conversion rates per channel, and pipeline contribution. Use this data to suggest improvements – for example, identifying which email messaging is performing best or which events yielded the most high‑quality conversations.
Ideal Candidate Profile
1‑2 years of experience in B2B sales/marketing, preferably in enterprise software or SaaS. Experience in the energy sector (midstream, oil & gas, or related) is a strong plus – the person should either know the lingo or be eager to learn industry specifics.
Comfortable with outbound sales (cold emailing, cold calling, LinkedIn outreach) and equally adept at marketing tactics (content creation, social media, basic campaign management). For example, you might have been an SDR/BDR who worked closely with marketing, or a marketer who isn’t afraid to personally reach out to prospects.
Excellent written and verbal communication. Can craft compelling, concise messages that speak to customer pain points. Confident on the phone and in virtual meetings – able to handle initial sales conversations and probe for needs.
Self‑starter and organizer: At a startup, this person will need to manage their own time and projects with minimal oversight. We’re looking for someone who will take ownership of the lead generation number, proactively experiment with new outreach ideas, and diligently follow up with prospects over long sales cycles. Familiarity with tools like Salesforce, sales engagement platforms (Apollo/Outreach), and marketing automation is important so they can hit the ground running.
Relationship‑builder:
Able to network within Trilogy’s extended circles and comfortably engage senior industry people. This role will heavily leverage warm outreach – e.g. following up on a referral or engaging someone who interacted with our content. The ideal hire has a personable demeanor and can represent Trilogy well at events or in online communities. Passion for the energy domain and empathy for customer challenges will help them connect authentically.
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