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Raise for Good

Marketing Lead (San Francisco) Job at Raise for Good in San Francisco

Raise for Good, San Francisco, CA, US

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Raise for Good is seeking a performance-driven Marketing Lead to build and scale our digitalfirst marketing engine. This role centers on three core priorities: growing our network and brand presence through email and LinkedIn, driving pipeline growth for our B2B courses while developing a B2C pilot strategy for Spring2026, and building scalable marketing systems that work efficiently without constant oversight. You'll create highperforming content, leverage AI to accelerate production, and systematically fill our pipeline with qualified leads.

Who You Are

Youre a digital marketing growth expert who operates as a force multiplier, with a proven track record of building and executing marketing strategies that drive results. You bring deep knowledge of AI tools and workflows (ChatGPT, Claude, Midjourney, or emerging platforms), and youre excited to design the systems and select the right tooling to achieve our goals. Youre equally comfortable setting a strategy and executing it. You dont wait for direction; you see opportunities, test hypotheses, and optimize relentlessly based on whats working. Youre outcomefocused and datainformed, able to build marketing functions from scratch while working510 faster than traditional approaches through smart automation and AIenhanced workflowsall while maintaining quality and brand integrity.

Primary Responsibilities

Drive Pipeline Growth & Revenue

  • Own and optimize the full marketing funnel: awareness engagement lead opportunity close
  • Establish baseline conversion metrics and grow leadtoopportunity pipeline from the ground up; generate15+ qualified B2B leads per quarter through strategic content, LinkedIn engagement, and targeted outreach
  • Develop and test B2C pilot strategy for Spring2026 Program launch, including messaging, channels, and conversion pathways
  • Create with the Program and Partnership Managers highconverting sales assets (decks, case studies, onepagers) that close deals
  • Conduct competitive intelligence and market research to identify untapped opportunities, in partnership with a research associate
  • Partner with the CEO on quarterly revenue goals and BD strategy; track and report marketings direct contribution to pipeline and closed revenue

Grow Network & Digital Brand Awareness

  • Grow Raise for Goods LinkedIn presence by50%+ in Year1, with4% engagement rate (2 industry average); establish CEO as a thought leader with consistent, highquality content (35/week)
  • Launch and scale email newsletter, achieving30%+ open rates and5%+ clickthroughs; grow subscriber base through strategic lead magnets and community cultivation
  • Increase community engagement by40%+ through strategic digital activations and amplification strategies that showcase Raise for Goods impact
  • Position Raise for Good for speaking opportunities at toptier industry events through strategic content and outreach; prepare positioning and talking points
  • Create referral systems that turn community members into advocates, generating business opportunities

Build Scalable Marketing Systems & AIPowered Infrastructure

  • Design and implement AIenhanced, multichannel content workflows that produce10 more output without sacrificing quality; integrate AI tools for content ideation, drafting, editing, image creation, SEO optimization, and distribution across platforms
  • Automate50% of repetitive marketing tasks within the first90days; create systems requiring <5hours/week to maintain once established
  • Build prompt libraries, brand guidelines, and workflows that maintain Raise for Goods voice across AIgenerated content
  • Implement analytics dashboard tracking key metrics: website traffic, engagement rates, lead generation, conversion rates, and pipeline contribution
  • Create repeatable, documented systems for content production, distribution, case study development, and performance analysisenabling marketing excellence without your direct involvement
  • Establish A/B testing frameworks for continuous optimization; stay ahead of emerging AI tools and platforms to maintain a competitive edge

What Success Looks Like

  • 30 Days: Launch optimized LinkedIn strategy with engagement benchmarks. Implement AI workflows showing3 productivity increase. Set up analytics infrastructure. Generate2+ qualified leads
  • 60 Days: Achieve consistent content production (15+ pieces/week) with <10hours of effort. Automate30% of repetitive tasks. Publish the first case study. Generate3+ qualified leads. Show measurable improvement in engagement metrics
  • 90 Days: Demonstrate5 content output vs. traditional methods with25%+ improvement in key engagement metrics. Automate50% of repetitive tasks. Contribute15+ qualified B2B leads. Finalize B2C pilot strategy. Document scalable systems and present the H2 growth strategy
  • 6 Months: Establish Raise for Good as an emerging thought leader with a growing digital presence. Continue the cadence of qualified B2B leads. Implement B2C pilot strategy. Build a foundation for fulltime transition with proven systems and ROI
  • 1 Year: Drive consistent monthly inbound leads with50%+ reduction in costperlead. Launch B2C pilot (Spring2026). Scale the content library with systems producing results independently. Build a community of advocates generating regular referrals

Musthave Qualifications

  • 5 - 8+ years driving marketing growth for B2B and B2C services or digital products, ideally in social impact
  • AI Expert: Daily user of AI tools (ChatGPT/Claude, Midjourney, Zapier/Make, etc.) with proven5 efficiency workflows; able to share tools and strategies with the team
  • Digital Marketing Expert: Deep expertise in LinkedIn, SEO, email marketing, marketing automation, and analytics platforms
  • Builder Mindset: Youve built marketing functions or brands from scratch with measurable results; you experiment constantly and optimize based on whats working
  • Exceptional Writer: You create compelling content that drives engagement and conversions
  • SelfDirected HighPerformer: You work independently, anticipate needs, and consistently exceed goals with minimal oversight
  • Social Impact Knowledge: You understand nonprofit operations, fundraising, and/or philanthropy

BONUS

  • Experience selling to nonprofits or funders
  • Video production and editing skills
  • Experience with paid acquisition channels
  • Community building or event marketing background

Who Thrives Here

You love autonomy and accountability. You get energized by data that shows whats working. You see AI as a superpower that lets you punch above your weight. You want to build something meaningful that drives social impact while proving marketings business value with every campaign.

Youll be part of a collaborative team including the Director of Strategy & Operations (your manager), Programs/Partnerships Manager, Strategic Initiatives Manager, and a thought partnership with the CEO. While youll work independently, youll have a support system to accelerate your impact.

WORKING STYLE

This role starts parttime (2025hours/week) with potential to grow to fulltime in February2026 based on performance and business growth. Youll work remotely with inoffice presence23x/week in Glen Park, SF. We value output over activitywhat matters is measurable results, not hours logged or tasks completed.

THIS ROLE MAY NOT BE RIGHT FOR YOU IF

  • You need a large team or a substantial budget to be effective
  • You measure success by activities (posts published, hours worked) rather than outcomes (leads generated, pipeline created)
  • Youre uncomfortable with AI tools or see them as replacing creativity rather than amplifying it
  • You require detailed direction or frequent handholding
  • You cant demonstrate clear ROI from your past marketing work
  • You prefer brand awareness campaigns over directresponse, performance marketing

RAISE FOR GOOD VALUES

  • People First
    • The human element connects us all
    • We are not transactional
    • Our voice matters
  • Partnership
    • We are bridge builders
    • We communicate courageously
    • We are adaptive and nimble
  • Tenacity
    • We embrace our entrepreneurial spirit
    • We are dogged in our pursuit of the solution
    • We are intensely curious about what is and what could be
  • Ownership
    • We own our growth areas
    • We stick to our word
    • We trust our instincts

YOUR GROWTH PATHWAY

  • PartTime (2025hours/week): Establish marketing foundations, content creation, and prove impact through metrics
  • Transition to FullTime (estimated end of February2026): Expand scope to marketing leadership and strategic business partnership after 30/60/90 evaluation
  • Future Leadership: Manager/ Senior Manager/ Director, with potential to build and lead a marketing team or develop specialized expertise areas

YOUR FUTURE LEGACY

You built Raise for Goods marketing infrastructure from the ground up, creating scalable systems that drive significant growth. You activated our extensive network to strengthen our marketplace position. You accelerated growth through a strong, consistent voice that positions us as industry leaders. Youre helping women and leaders of color lead sustainable organizations through powerful storytelling and strategic marketing.

Compensation & Benefits

  • Contractor Phase (PartTime through January/February2026):
    • Manager: Director of ]]>