Be among the first 25 applicants. Get AIpowered advice on this job and more exclusive features. This range is provided by Mongoose. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.
Base pay range
$144,000.00/yr - $172,000.00/yr
At Mongoose, we believe every conversation matters. Were on a mission to change lives by making conversation intelligence accessible to all in higher education. Our purpose? To move people forward. Whether its helping a student navigate their first semester, connecting alumni with meaningful opportunities, or ensuring parents feel informed and supportedour AIenabled platform drives compliant, empathetic, and impactful conversations that build trust and foster success campuswide.
We know that conversations arent just a featuretheyre the foundation of connection. Thats why we focus on delivering insights, relevance, empathy, scale, and trust in everything we do. At Mongoose, were transforming communication in higher ed because we believe reputation is a mutual responsibility, and the right insights fuel measurable outcomes.
Join us and be part of a team thats making a real difference in educationone conversation at a time.
As the Director of Product Marketing, youll lead the strategy and storytelling that connect our product vision to customer outcomes. Youll drive the positioning, messaging, and gotomarket strategy that fuels awareness, drives adoption, and accelerates revenue across the student lifecycle. In this role, youll play a critical part in improving win rates and driving revenue generation from both existing and new customers, ensuring our solutions clearly articulate the value Mongoose delivers.
This role sits at the intersection of Product, Sales, and Customer Success, serving as the connective tissue that ensures every launch lands with impact, every solution is understood, and every customer sees the value Mongoose brings to their institution. Over time, youll scale the function into a strategic growth enginedeepening our market insights, sharpening our narrative, and elevating how we influence buying decisions across higher ed.
What Youll Do:
- Lead Product Positioning & Narrative: Develop clear, compelling, insightdriven positioning and messaging that articulate who we are, the problems we solve, and the value we deliver across the student lifecycle.
- Drive GoToMarket Strategy & Execution: Build and run endtoend GTM motions for new products, features, and enhancementspartnering closely with Product, Sales, and Customer Success to ensure every launch is coordinated, impactful, and aligned with business priorities.
- Lead Lifecycle & Segment Strategy: Design and optimize fullfunnel programs that support awareness, adoption, expansion, and retention.
- Build HighImpact Sales Enablement: Create messaging frameworks, competitive positioning, objection handling, pitch decks, battlecards, and training programs that empower Sales to tell a strong, consistent, valuedriven story.
- Fuel Customer Adoption & Expansion: Partner with Customer Success to deepen product understanding, drive adoption, strengthen health, and create compelling crosssell and upsell motions.
- Turn Insights Into Strategy: Bring structured insights on customer needs, competitive shifts, buying behavior, and market trends to inform product strategy and GTM prioritization.
- Elevate Mongooses Category Leadership: Shape our point of view on the future of student engagement and lead initiatives that strengthen our authority in the market.
- Collaborate Across the Company: Work handinhand with Product, Sales, CS, Marketing, and Leadership to ensure alignment across roadmap, messaging, campaigns, and field enablement.
What Youll Bring To The Table:
- A Strategic Product Marketer: Move seamlessly between bigpicture narrative and handson execution, influencing buying decisions across the entire customer lifecycle.
- Customer Marketing Mindset: Craft stories, programs, and enablement that attract new institutions and deepen engagement, expansion, and advocacy.
- Product Marketing Expertise with Range: Lead positioning, messaging, and GTM strategy in a B2B SaaS environment.
- Strategic Storytelling & Narrative Craft: Translate insights, data, and product vision into stories that land and drive commercial outcomes.
- GTM Leadership & CrossFunctional Partnership: Align teams around launches, build readiness plans, and equip the field to win.
- Customer Marketing that Drives Adoption, Expansion & Advocacy: Build strategies that deepen engagement and surface success stories.
- Sales Enablement that Moves Deals: Build battlecards, pitch decks, competitive briefs, and messaging guides that boost win rates and deal velocity.
- InsightsDriven Decision Making: Gather and synthesize insights across the market, competitors, customers, and usage patterns.
- Builders Mindset & Operational Rigor: Build scalable systems that elevate product marketing across the organization.
- Leadership Through Influence: Communicate trust, navigate nuance, and foster alignment across teams.
- Curiosity & Commitment to Growth: Ask thoughtful questions, connect dots, and elevate your impact and the function as a whole.
Why Youll Love It Here:
- Every conversation matters. Join a team passionate about making meaningful connections in higher education and changing lives through smarter communication.
- Over 4,000 teams across more than 950 higher education institutions partner with Mongoose to Make Every Message Count.
- Our values define us, and we celebrate diversity in all its forms. If you dont meet 100% of the qualifications listed but believe you can make an impact, we encourage you to apply.
Benefits:
- Comprehensive medical, dental, and vision coverage
- 401(k) with company match: 100% of the first 3% and 50% of the next 2%
- Flexible PTO & Competitive Leave Policies
- 13 paid holidays, plus a week off between Christmas and New Years
- Eligible for up to a 10% annual bonus based on company and individual performance
Seniority level: Not Applicable
Employment type: Fulltime
Job function: Marketing and Sales
Industries: Higher Education
At Mongoose, we believe that diversity drives innovation, and inclusion builds stronger teams. We are proud to be an equal opportunity employer and are committed to creating a workplace where everyone feels valued and empowered. We welcome applicants of all backgrounds, experiences, and perspectives, and we do not discriminate based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, veteran status or any other protected characteristic. If you need accommodations during the application process, please let us knowwere here to help.
#J-18808-Ljbffr