Principal, Partner Marketing (San Francisco) Job at Intercom in San Francisco

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences.

Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver alwayson, impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AI enhanced support for the more complex or high touch queries that require a human agent.

Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers.

What's the opportunity?

As the Principal, Partner Marketing, youll build the longterm vision and operational engine that will scale Intercoms global partner marketing ecosystem. Your work will directly impact Intercoms mission to transform customer service, not just incrementally improve it, by building partner marketing programs that drive pipeline, revenue, and category leadership in the rapidly evolving AI agent market. This is a highimpact, highvisibility role where your contributions will help Intercom win in a space where the best AI agent will define the category.

Youll join Intercoms GTM organization, reporting into the Demand Generation team and partnering closely with Strategic Partnerships. We are a fastpaced, highagency group obsessed with delivering worldclass, AIpowered customer experiences at scale. Our teams mission is to accelerate Intercoms growth by building innovative, datadriven programs that fuel our AIfirst strategy. As Principal, Partner Marketing, youll be the connective tissue between global partnerships, marketing, sales, and customer success, helping to ensure our partner ecosystem is a true growth engine for the business. Youll thrive in an environment that values ownership, speed, and a relentless focus on customer needs.

What will I be doing?

• Define and own the endtoend partner marketing strategy and operational engine that drives marketing attributed pipeline and accelerates revenue with and through our partner ecosystem.
• Build differentiated, repeatable gotomarket partner marketing playbooks tailored by solution, industry, and region, balancing global scale with local customization.
• Design and execute scalable comarketing programs (campaigns, launches, joint solutions, marketplace motions) that generate partnersourced and partnerinfluenced marketing attributed pipeline.
• Collaborate with the ABM team to launch accountbased partner marketing plays for strategic accounts.
• Develop partner messaging frameworks and value propositions, collaborating with stakeholders to ensure lockin to GTM and campaign messaging.
• Create and manage a partner portal/content hub, ensuring selfserve resources and brand guidelines are readily available to accelerate partner success.
• Lead the design and governance of partner marketing program benefits and requirements, including MDF/coop investment and ROI reporting.
• Orchestrate partner marketing communications, executive briefings, joint business planning, and flagship partner events.
• Refine partner marketing KPI frameworks to optimize funnel health and drive datadriven decision making.
• As needed, partner with RevOps/IT to optimize CRM/PRM/marketing automation and performance dashboards.

What skills do I need?

• 10+ years in B2B tech marketing with deep experience in partner marketing. Proven success building and scaling partner marketing programs to drive revenue with ISVs, GSIs/SIs, MSPs, distributors, cloud marketplaces, and alliances.
• Demonstrated ability to set a global partner marketing strategy and operationalize programs at scale across segments, industries, and geographies.
• Track record of crossfunctional leadership across global, highly matrixed teams. Exceptional stakeholder management and executivelevel communication skills.
• Strong command of B2B pipeline metrics, marketing attribution, ROI, and executivelevel performance reporting. Comfortable using data to prioritize and make tradeoffs.
• Mastery of joint value partner propositions, solution positioning, narrative, and enablement for both technical and business buyers.
• Deep understanding of cloud/SaaS gotomarket partner motions (sellwith hyperscalers, marketplace listings and monetization, integrations/solutions, coinnovation).
• Adept at using Salesforce and Tableau performance dashboards; skilled at workflow process design and change management.
• Bachelors degree in marketing, business, or related field required.
• MBA or equivalent experience.
• Prior experience in B2B SaaS/technology product marketing or a similar role is a plus.
• Curiosity, resilience, and a growth mindset. The ability to thrive in ambiguity and change.
• A genuine interest in how AI is transforming customer service and a drive to be part of that transformation.

We are a welltreated bunch, with awesome benefits! If theres something important to you thats not on this list, talk to us!

• Competitive salary and meaningful equity
• Comprehensive medical, dental, and vision coverage
• Regular compensation reviewsgreat work is rewarded!
• Flexible paid time off policy
• Paid Parental Leave Program
• Inoffice bicycle storage
• Fun events for Intercomrades, friends, and family!

The base salary range for candidates within the San Francisco Bay Area is $180,000 - $215,000. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

#LIHybrid

Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on nonwork related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.

Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

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