Senior Product Marketing Manager (Boston) Job at Scribd, Inc. in Boston

Join to apply for the Senior Product Marketing Manager role at Scribd, Inc. and where every employee is empowered to take action as we prioritize the customer. We believe in balancing individual flexibility and community connections. Through Scribd Flex, employees can choose the daily workstyle that best suits their individual needs, while intentional inperson moments build collaboration, culture, and connection. About Growth, Brand, Partnerships, Design, Research, and Engineering Product Marketing at Scribd sits at the intersection of Growth, Brand, Partnerships, Design, Research, and Engineering. This role will help lead Scribds evolution from a research repository to an applied knowledge platform for learners, teachers, and professionals who seek trusted understanding they can use. Working closely with Product, Design, Research, Brand, and Lifecycle Marketing, you will champion the voice of the customer and drive gotomarket strategy for Scribds core experience. Youll develop positioning and messaging, identify target audiences, and partner with Product to inform the roadmap and bring new experiences to market. 57 years of experience in product marketing, ideally in consumer or prosumer platforms involving knowledge, usergenerated content, or learning. ~ Proven ability to build narratives that reposition a brand or product category. ~ Experience marketing AIpowered tools, UGC ecosystems, or contentdriven products. ~ Distill strategy into simple, persuasive language. ~ Comfortable working in a scrappy and agile environment. ~ Interpret data to inform thinking. ~ Capable of designing campaigns or programs that incentivize content contributors, strengthen retention, and build trust in community platforms. Define and evolve Scribds market positioning as we expand from a reading platform to an applied knowledge product. Partner with Product, Design, Research, and Brand to shape the roadmap and ensure new experiences reinforce Scribds value as a place to learn and act with confidence. Lead gotomarket planning for new features and product updates, from concept through launch and adoption. Create and execute product marketing campaigns that drive comprehension, trust, and retention, not just acquisition. Build playbooks and tools that ensure consistent positioning across touchpoints, from lifecycle campaigns to brand storytelling. Conduct ongoing competitive and category analysis to identify whitespace and sharpen Scribds differentiation. Champion the voice of the customer in product and marketing decisions, ensuring experiences stay aligned with real user needs. 57 years of experience in product marketing or consumer marketing. At least 2+ years as a PMM on a consumer subscription product or learning platform. ~ Canada: $129,500 CAD $172,000 CAD. Eligible for competitive equity ownership and a comprehensive benefits package. Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid. ~Shortterm/longterm disability plans. ~Onboarding stipend for home office peripherals and accessories. ~ Referral bonuses. ~ Vacation & personal days. ~ Paid holidays (including winter break). ~ Flexible sick time. ~ Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. Fulltime Marketing and Sales #