Head of Marketing (San Francisco) Job at Succinct in San Francisco

What We're Building

Zero-knowledge proofs (ZKPs) are critical to the future of blockchain scaling, interoperability, and privacy, but are too complex for most developers today. Succincts mission is to make ZKPs simple and accessible for all builders.

Our core product is SP1, a breakthrough zkVM (zero-knowledge virtual machine) that enables developers to generate ZK proofs from normal code (like Rust) with state-of-the-art performance.

To support SP1, weve built the Succinct Prover Network a protocol on Ethereum that coordinates a decentralized network of provers for universal ZK proof generation. This lets developers outsource proving to a global, competitive marketplace of provers.

Our infrastructure is already in production with many of the best teams in crypto:

• Polygon is using SP1 to build AggLayer and Katana
• Celestia and Avail use our network to secure Ethereum bridges
• Mantle ($2B TVL) is using it to become the worlds largest ZK Layer 2
• And many more, including Celo, Interchain (IBC V2), Hibachi, Lido, Galxe, Taiko, Sovereign, and others

zkVMs are now a key part of Ethereums scaling roadmap, and Succinct is at the forefront delivering real-world impact, meaningful revenue, and some of the most technically ambitious work in ZK.

Weve raised $55M across Seed and Series A from Paradigm, and we're a small, high-performing team focused on building deeply technical products with real-world adoption.

The Role

Were looking for a Head of Marketing to guide Succinct into our next chapter by scaling our presence, sharpening our story, and building a worldclass marketing function. Reporting into our Chief Growth Officer, the role is especially critical as we expand our ecosystem strategy. Youll play a pivotal role in bringing zeroknowledge proofs to the world shaping how developers, users, and institutions experience Succinct as we scale globally.

This is a highimpact leadership role for someone who thrives at the intersection of product, marketing, and gotomarket with the ability to both set strategy and drive execution.

In this role, you will:

• Lead Succincts marketing strategy endtoend from launch to longterm adoption driving measurable growth in users, liquidity, and ecosystem engagement
• Own and execute the overall marketing roadmap, spanning product launches, ecosystem activations, and community growth initiatives
• Shape and amplify Succincts narrative, translating deep technical product work into compelling stories for developers, users, and the broader crypto community
• Develop channels outside Web3, building a bestinclass social media strategy and performance marketing plan for developer acquisition
• Drive conversion growth through optimized user journeys, A/B testing, and automated marketing flows across forms, CTAs, and content.
• Build and scale a highperforming marketing function, collaborating crossfunctionally with founders and teams to align marketing with company priorities and define how the world sees Succinct
• Lead operations by managing vendors, freelancers, and internal teams across SEO, content production, events, marketing analytics, and related functions, as needed.

Qualifications

• Seasoned marketing leader with 8+ years of experience, including 3+ years in senior leadership roles
• Track record of owning and driving endtoend marketing strategy and operations, including roadmap development and KPI management
• Familiarity with the dynamics of token ecosystems, including community growth, network participation, and strategic communications
• Ability to translate complex technical products into clear, compelling narratives for diverse audiences
• Experience leading and scaling a marketing function, including managing agencies, vendors, or distributed teams
• Strong crossfunctional collaborator; comfortable working closely with founders, engineering, and BD teams
• Excellent communicator and externalfacing representative; confident in media, conferences, and ecosystem engagements
• Highly organized and datadriven; adept at using analytics to refine strategy and measure effectiveness

Nice to Haves

• Experience scaling a marketing team and building a function from 01
• Strong network across the crypto ecosystem and familiarity with international markets (especially APAC)
• Working knowledge of institutional (capital markets, finance) and/or enterprise infrastructure and software (cloud, SaaS)

Location

This role is remotefriendly with a preference for timezones with some overlap with PST (San Francisco). Our team is primarily based in San Francisco and works together inan office. However, this particular role and team is remotefriendly and offers flexibility on location.

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