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Aspire.io is the world's first word-of-mouth commerce platform that leverages your brand's ambassadors, influencers, affiliates, customers, user-generated content, and social ads to accelerate marketing results across paid, owned, and earned channels. Since 2014, Aspire's industry-leading software platform, combined with our award-winning Agency Services team, has served household names such as M&Ms, Keurig, Samsung, HelloFresh, Dyson, and many other high-growth ecommerce companies while paying out $100M to creators around the world.
The Role
We're looking for a strategic, collaborative, and growth-oriented Vice President of Marketing to lead our marketing organization. This role will focus on strengthening our market position, driving predictable pipeline growth, and building a high-performing team that partners cross-functionally to achieve company goals. As a key member of the leadership team, you'll shape the company's marketing strategy and elevate how we communicate our value to the market. You'll lead efforts to enhance operational rigor, evolve team structure to scale efficiently, and refine go-to-market strategy in close partnership with Sales, Customer Success, and Product.
What You'll Be Working On
Redefine Market Positioning & Drive Brand Leadership
- Define and communicate a differentiated value proposition in the creator marketing and influencer space, positioning the company as the leading platform that turns creator content into measurable business outcomes.
- Develop messaging frameworks and a clear narrative that align Sales, Product, and Marketing around a unified story.
- Build thought leadership through content, events, partnerships, and community engagement to establish the company as an industry authority.
- Partner with People Operations to enhance employer brand visibility and attract top talent.
Influence Product Direction & Create Cross-Functional Alignment
- Coordinate launches, positioning, and adoption strategies that connect customer needs to innovation.
- Close the loop with Product by gathering customer feedback both directly and in partnership with Customer Success and contextualizing it.
- Leverage analytics, customer insights, industry knowledge, and intuition to develop both product and go-to-market strategies. Define the ideal customer profile (ICP). Define pricing and packaging.
- Create a cohesive story and go-to-market framework for our Agency Services offering.
Drive Predictable Pipeline Growth and Performance Tracking
- Build processes that enable marketing to scale efficiently and deliver measurable impact.
- Build and maintain strong data foundations through effective marketing operations, attribution, and performance visibility establishing and tracking key metrics such as leadtoopportunity conversion rates, campaign ROI, and marketingattributed revenue.
- Align closely with Sales on measurable pipeline targets, lead quality, messaging, and enablement programs.
- Optimize demand generation and lifecycle marketing programs to support midmarket and enterprise growth, using datadriven insights to refine and improve performance over time.
Lead and Develop the Marketing Team
- Design a team structure to support scale and clarity across Brand, Product Marketing, and Growth functions.
- Coach and mentor team members to build expertise, accountability, and career development.
- Create a performancedriven culture grounded in shared goals, collaboration, and datainformed decisionmaking.
- Foster curiosity, creativity, and excellence in execution across all marketing initiatives.
What We're Looking For
MustHaves
- 8+ years in B2B SaaS marketing, with at least 4 years leading and developing highperforming teams.
- Proven track record of driving pipeline growth and measurable marketing impact on revenue.
- Strength in both brand and performance marketing able to craft compelling narratives and optimize conversion efficiency.
- Exceptional collaboration skills comfortable leading crossfunctional initiatives with Sales, Customer Success, and Product.
- Operational discipline builds scalable systems and clear measurement frameworks that support growth.
- Strategic agility able to balance longterm brand vision with shortterm execution priorities.
- Empathetic leader who develops talent and creates accountabilitydriven, hightrust teams.
NicetoHaves
- Experience in martech, creator economy, influencer marketing, or adjacent industries.
- Background in midmarket and enterprise gotomarket motions.
- Familiarity with productled growth (PLG) strategies and metrics.
- Experience developing retentionfocused marketing programs.
- Experience with product and/or distribution partnerships.
- Experience working with the creator and influencer ecosystem.
- Prior experience scaling marketing teams during highgrowth stages ($10-50M ARR).
Benefits & Perks
- Comprehensive Benefits Full health, dental, and vision insurance.
- Remote Work Flexibility Thrive from home with support for internet and home office setup.
- 401(k) Plan Save for your future with our competitive 401(k) retirement savings plan.
- Flexible PTO Recharge and take time off whenever you need.
- Paid Parental Leave Four months of fully paid leave for new moms and dads.
- Ongoing Training & Development Customized training, coaching, and career acceleration opportunities; annual education stipend.
- EndofYear Break Typically close between Christmas and New Year; availability may vary by team and workload.
The base salary for this role is between $180,000-240,000 and will be eligible for bonus.
Please note: The final offer amount will depend on factors like experience, expertise, and location, and may differ from the range above. This range also excludes additional benefits such as equity, 401(k), and medical, dental, or vision insurance.
We use a marketbased approach to compensation. Final offer amounts are determined by geographic location and candidate experience and expertise, and may vary from the amounts listed above. We have competitive pay bands for all other countries based on market standards.
Equal Opportunity
Aspire is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating a welcoming and inclusive environment for all. Please apply to this role if you feel you are a good fit, regardless of your race, color, religion, gender identity, sex, sexual preference, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other perceived limiting factor. We welcome applicants from all walks of life.
Seniority level
- Executive
Employment type
- Fulltime
Job function
- Marketing and Sales
- Technology, Information and Media
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