Affirm
Director, Product Marketing
Join to apply for the Director, Product Marketing role at Affirm .
We are looking for a strategic and inspiring Director of Product Marketing to lead our gotomarket strategy and narrative development across affirms commerce, payments, and merchant ecosystem. This role is pivotal in shaping how affirm shows up in the market influencing enterprise customer adoption, informing company strategy through market and customer insights, and crafting stories that resonate across key audiences including merchants, partners, consumers, and investors.
Youll play a critical role in connecting product strategy to business impact , ensuring our messaging is consistent, differentiated, and grounded in customer truth. You will collaborate crossfunctionally with Product, Sales, Marketing, Communications, and Data Science, and work closely with senior leadership to translate complex product capabilities into powerful narratives that drive understanding, adoption, and growth.
Lead Product Marketing Strategy Define and execute affirms enterprise and merchant product marketing strategy across payments, commerce, and retail products. Partner with Product, Marketing, and Sales leaders to define positioning, messaging, and gotomarket strategies that differentiate affirm in the market.
Champion Product Narratives and External Storytelling Craft key product narratives for company keynotes, investor relations, executive communications, and customer advisory boards. Turn complex technical concepts into clear, compelling stories that resonate with enterprise customers, partners, and the broader market.
Drive GoToMarket Excellence Partner with crossfunctional teams to launch new products and features, ensuring clear value propositions and aligned enablement for sales, partnerships, and customer success. Create playbooks, messaging frameworks, and sales narratives that help internal teams effectively position affirms value.
Create Feedback Systems and Market Insight Loops Build and operationalize structured feedback loops between customerfacing teams (Sales, Success, Merchant Operations) and Product. Translate market, customer, and competitive insights into actionable product and business recommendations. Partner CrossFunctionally to Drive Impact Collaborate with Product and Data teams to synthesize insights from customer data, market trends, and usage analytics to inform strategic decisions. Partner with Communications, Brand, and Investor Relations to ensure consistent messaging across audiences and moments.
Represent affirm Externally Serve as a visible, credible voice of the companyparticipating in key customer meetings, industry panels, and thought leadership events. 10+ years of experience in Product Marketing, with deep expertise in enterprise, B2B, and payments or commerce ecosystems.
~ Experience building and leading feedback systems that connect customer insights to product decisions.
~ Strong understanding of merchant and partner ecosystems across retail, commerce, or fintech.
~ Demonstrated success leading gotomarket strategy for enterprise or platform products.
~ Experience shaping and presenting narratives for executive audiences, including investor relations, keynotes, and customer advisory boards.
~ A systems thinker who can connect dots between market forces, customer needs, and company strategy.
Equity Grade 13
Affirm focuses on a simple and transparent pay structure based on location, experience, and jobrelated skills. Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental, and vision for you and your dependents).
The majority of our roles are remote and you can work almost anywhere within the country of employment. Asserters in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned affirm office. Health care coverageaffirm covers all premiums for all levels of coverage for you and your dependents.
Flexible Spending Walletsgenerous stipends for spending on technology, food, various lifestyle needs, and familyforming expenses.
Time offcompetitive vacation and holiday schedules allowing you to take time off to rest and recharge.
ESPPAn employee stock purchase plan enabling you to buy shares of affirm at a discount.
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