Senior Product Marketing Manager (San Francisco) Job at Roofstock in San Francis

As the leading end-to-end investment platform for single-family rental homes (SFR), our mission is to reinvent the rental housing ecosystem for the benefit of all. We successfully merge our passion for helping investors build wealth through real estate with cutting edge technology that transforms the way they do it. Our growth includes recent acquisitions of Stessa (financial and asset management software), RentPrep (tenant screening and placement service for landlords), and Mynd (property management platform for both Retail and Institutional investors). In 2025, Roofstock took an ownership stake in Casago (short-term rental management services), expanding our platform to support both long-term and short-term rental investment services. As a Senior Product Marketing Manager for the Retail business, you will be responsible for defining and executing the go-to-market strategy for our Stessa, Mynd, and RentPrep products. You will be the voice of the customer and the market expert, translating complex features into compelling stories that drive adoption and revenue growth. This is a strategic, hands-on role where you will deeply understand the needs of our retail investors and landlords, conduct competitive analysis, and develop product positioning and messaging that resonates. You'll partner closely with the product management, marketing, sales, and operations teams to ensure our product launches are successful and our value proposition is consistently communicated across all channels. Develop and execute the go-to-market strategy for Stessa, Mynd, and RentPrep, aligning with overall retail business objectives. Conduct in-depth market research and competitive analysis to identify market trends, customer needs, and differentiation opportunities. Define clear and compelling product positioning, messaging, and value propositions that resonate with our target retail audience. Serve as the subject matter expert on our retail products and target customers, informing product strategy and marketing campaigns. Product Marketing & Execution Lead the creation of high-impact marketing materials, including website content, sales collateral, case studies, product videos, and presentations. Manage the product launch process, collaborating with cross-functional teams to ensure successful, synchronized launches. Develop and implement sales enablement programs, providing the sales and support teams with the tools, training, and resources they need to effectively sell our products. Partner with the content marketing team to develop content strategies that educate and engage our audience at every stage of the funnel. Conduct customer interviews and gather feedback to inform product development and messaging. Partner with the Product Management team to influence the product roadmap and ensure market-driven features are prioritized. Collaborate with the Marketing & Growth team to create and execute campaigns that drive demand and adoption. Work closely with the Sales team to understand their needs, refine messaging, and provide essential enablement materials. Engage with our Operations and Customer Success teams to gain insights into customer pain points and product usage, which will inform messaging and positioning. 7+ years of product marketing experience, with a proven track record of successfully launching and scaling B2C SaaS products. ~ Experience in real estate, proptech, or a related field is a plus. ~ Experience in creating compelling marketing content and sales enablement materials. ~ Demonstrated ability to lead cross-functional projects and influence stakeholders without direct authority. Deep understanding of modern product marketing methodologies. Strong analytical skills with the ability to use market data and customer insights to drive strategic decisions. A strategic thinker with a knack for translating technical features into customer benefits. Familiarity with content marketing, lead generation, and product analytics. Bachelor's degree in Marketing, Business, or equivalent experience. Experience with the real estate investment lifecycle, property management, or landlord services. This position is classified as HYBRID within the Greater Oakland Area, with an expectation to be in-office on Tuesdays, Thursdays. Travel Required Generous PTO Policy ~12 Paid Holidays ~ Wellness and home office/cell phone subsidies ~ Robust health, dental, vision insurance, and more The company provides equal opportunity in all of our employment practices to all qualified employees and applicants without regard to race, color, religion, sex, gender, gender expression, gender identity, national origin, ancestry, citizenship, age, physical or mental disability, marital status, sexual orientation, military or veteran status, genetic information or any other category protected by federal, state and local laws. This policy applies to all aspects of the employment relationship, including recruitment, hiring, compensation, promotion, transfer, disciplinary action, layoff, return from layoff, training and social, and recreational programs.