Director, Marketing & Lifecycle Operations (San Francisco) Job at BuildOps in Sa

Director, Marketing & Lifecycle Operations

3 days ago Be among the first 25 applicants

At BuildOps, were building a groundbreaking software solution designed to empower todays commercial contractors. From service management to project execution, were reimagining how our customers operate. Our team thrives on ambition, innovation, and collaborationqualities we look for in every new hire.

What Youll Do:

• HubSpot ownership for Marketing: governance, objects/fields, workflows, forms, UTMs, list hygiene, and compliance.
• Build and QA campaigns, emails, landing pages, and reusable templates.
• Lifecycle & segmentation: ICP/segment lists, personas, geo/vertical cohorts; manage consent and list health.
• Enable and orchestrate (with digital marketing) multi-touch nurtures across the customer lifecycle (prospect close onboard expand renew).
• Automation workflows: triggered journeys, recycling programs, alerting guardrails; A/B and holdout experimentation with strict QA and rollback plans.
• Website operations & web analytics: day-to-day CMS backlog (publishing, redirects, tagging) with engineering/agency support; GA4 + GTM event tracking and conversion goals.
• Advertising & channel integrations: maintain integrations for Google/LinkedIn/Meta, webinar platforms, chat, content syndication, direct mail/ABM surfaces.
• Enablement & campaign ops: intake and SLAs with Demand Gen/PMM; calendars; creative/spec hand-offs; post-mortems; selfserve dashboards for marketers (channel, cohort, creative, lifecycle).
• AI & Agentic lifecycle automation: Orchestrate multistep, multichannel journeys (email, chat, SMS/WhatsApp, web) with humanintheloop fallbacks; autopause/resume based on engagement or risk signals.

What success looks like (612 months):

• Marketing Automation infrastructure in place: lead lifecycle stages defined and adopted, audience segmentation operationalized, integrations in place with core business systems and thirdparty technology.
• Operational excellence: campaigns, nurtures, and web releases ship on time with consistent QA and minimal defects.
• Stronger lifecycle performance: nurtures and segmentation demonstrably improve engagement and conversion from current baselines.
• Clean, trusted measurement: channel, web, and lifecycle reporting is accurate, accessible, and adopted by stakeholders.
• Faster execution: shorter cycle times from intake to launch; standardized templates and playbooks reduce rework; AI workflows integrated and automated checks.
• Stable integrations: ad, webinar, chat, and ABM connections run reliably with clear monitoring and quick incident resolution.
• Governance in place: UTMs, naming, and list/cadence hygiene are documented and consistently followed.
• Handson with HubSpot AI features and adjacent tools (Workato/Zapier, 6sense/Demandbase, Grammarly/Writer, QA linters).
• Comfort designing humanintheloop processes and measuring AI impact (speed, quality, conversion lift).
• Partner closely with RevOps counterparts on marketing attribution model, lead scoring & routing logic, lead lifecycle management, and overall tech stack optimizations.

What We Look For:

• 610+ years in Marketing Operations/Lifecycle for B2B SaaS.
• Deep HubSpot Marketing Hub and GA4/GTM experience; basic HTML/CSS a plus.
• Proven record building nurtures, segmentation strategies, and scalable automation.
• Comfortable with spreadsheets/BI; Looker/PowerBI a plus; familiarity with ABM tools (e.g. 6sense/Demandbase) and modern CMS.
• Processminded, documentationdriven, and strong crossfunctional communicator.

Tooling Youll Use:

• HubSpot Marketing Hub, GA4, Google Tag Manager, LinkedIn/Google Ads, CMS (e.g., Webflow/WordPress/HubSpot CMS), webinar & chat platforms, ABM/direct mail, BI (Looker/PowerBI), automation (Workato/Zapier).

Compensation:

• $150,000 - $225,000 + bonus and equity.

What we offer:

• Generous equity grant, become an owner in our company!
• Macbook computer provided
• A comprehensive benefits package
• Flexible PTO and hybrid work schedules
• Work from home stipend
• Hubs in Los Angeles, Toronto, and Raleigh with hybrid work schedules and lunch provided for inoffice days
• Company events like BBQs and teambuilding activities, both inperson and virtual
• Fastpaced, collaborative, and dynamic work environment
• Opportunities for growth and career advancement
• Chance to work with cuttingedge technology and innovative solutions
• The chance to get in on the ground floor and build something truly groundbreaking for ourselves and our amazing customers

About BuildOps

Join BuildOps, the largest commercial trade platform in the country, as we transform the multibillion dollar commercial contracting industry! Youll be a key player in a company thats truly making a difference for the backbone of our economy.

Location: SanFrancisco,CA

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