Everfit.io is hiring: Senior Product Marketing Manager (San Francisco) in San Fr

Senior Product Marketing Manager Core Platform

Senior Product Marketing Manager

About Us

At the intersection of fitness, health, and AI, Everfit is disrupting the $5.1 trillion market to become the leading platform for health and fitness professionals. Weve built a business-in-a-box software for trainers and coaches to grow their business in any way they want and help them empower individuals to achieve their fitness goals. Were proud to support over 220,000 coaches and millions of clients worldwide.

The possibilities ahead are limitless. As a global, diverse team of entrepreneurs, ex-founders, and fitness enthusiasts with experience at Nike, Apple, Meta, Patreon, Future, Les Mills, and more were pushing the boundaries of whats possible in health and fitness technology.

Join us in revolutionizing fitness and wellness with cuttingedge AI. Our vision is to empower every health and fitness professional with modern tools to unlock their potential and help more people live better lives. We believe in leveraging technology and AI to revolutionize the industry while keeping the human touch at the heart of coaching.

The Opportunity

Were seeking a Senior Product Marketing Manager to own and evolve the gotomarket strategy for Everfits core B2B coaching platform. Youll be the strategic voice bridging Product, customers, and marketdefining how we position, launch, and scale our platform to help millions of coaches build their businesses. Youll lead, not just supportowning positioning, narrative, and the full customer journey from awareness to advocacy.

Responsibilities:

GotoMarket & Launches

• Own endtoend GTM execution for major feature releases, product innovations, and platform expansions
• Design and scale launch frameworks that drive adoption, engagement, and retention across our global coach base
• Build integrated campaigns across email, inapp, web, video, webinars, and community channels
• Drive crossfunctional alignment across Product, Growth, Customer Success, Sales, and Design

Growth & Adoption

• Optimize the customer journey from onboarding through advocacy, reducing friction and accelerating timetovalue
• Establish measurement frameworks to track product marketing impact on activation, retention, expansion, and NPS
• Develop highimpact content, including case studies, onepagers, demo videos, webinar series, and executivelevel presentations
• Partner with Content and Social to amplify product stories and build community engagement

What were looking for:

• 7+ years of product marketing experience in highgrowth B2B SaaS, marketplace, or platform companies
• Proven track record for GTM strategy, demandgen, lifecycle marketing, and retention strategies for B2B software startups
• Background in productled growth (PLG) or selfserve SaaS gotomarket
• Exceptional communication skills and a datadriven storyteller who balances qualitative insights with quantitative rigor
• Quick to master new technology and have the empathy to see products through the users eyes and convey the strongest value propositions.
• Experience building programs from 01 in fastpaced startup environment
• Experience in the creator economy or twosided marketplace business models.
• Experience with communityled growth or building product communities.
• Experience working at a company through a hypergrowth phase (Series B to IPO or equivalent scale).
• Understanding of fitness tech: Background in fitness, lifestyle, or technologydriven brands such as Tonal, Peloton, or Les Mills.
• Familiarity with health, wellness, fitness, or coaching industries

Who You Are:

• 60% Creative Thinking, 40% Analytical : A marketing visionary with strong creative instincts, a good eye for design, and an understanding of whats trending in social media and pop culture. You bring bold, idearich thinking balanced with analytical rigor.
• AICurious & TrendSavvy : You stay up to date with the latest trends in AI, especially how creators, designers, and marketers are leveraging AI tools to push boundaries and increase productivity. You believe in fostering an AIfirst culture and know how to implement it in creative and scalable ways.
• StartupMinded & HandsOn : Excited by fastpaced, highgrowth environments with a passion for building and scaling brands.
• Collaborative & HighEnergy : Enjoys working with crossfunctional teams and thrives in a fun, vibrant company culture.
• Global Perspective : Comfortable driving international growth strategies and brand positioning.

Why Join Everfit

• Help shape how millions of people discover and connect with fitness coaches
• Work with autonomy and ownership on highimpact projects
• Join a collaborative, global team with experience from leading tech and fitness companies
• Enjoy competitive salary, equity, and performance bonuses
• Build something meaningful that helps people live better, healthier lives
• Hubs in San Francisco and New York City offering regular inperson gatherings and coworking sessions
• Flexible PTO with U.S. holidays observed and a week shutdown in December to rest and recharge*
• A competitive health insurance plan covers 100% of the policyholder and 75% for dependents*
• 12 weeks of paid parental leave in the US*
• $500 workfromhome stipend to be used up to a year of your start date*
• $1,200 per year Health & Wellness Allowance to support your personal goals*
• The chance to collaborate with a team at the forefront of AI research
• Certain perks and benefits are limited to fulltime employees only

Everfit is an equal opportunity employer committed to building a diverse and inclusive team. We make employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected status.

Ready to redefine product marketing in the fitness intelligence space? Wed love to hear from you.

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