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Monks Associates Inc

Monks Associates Inc is hiring: Group Director, Programmatic & Media (San Franci

Monks Associates Inc, San Francisco, CA, US

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Group Director, Programmatic & Media San Francisco United States

As a Group Director of Programmatic & Media, youll play an integral leadership role leading the Programmatic media team (P&M). The P&M team develops and executes media plans spanning both programmatic and direct media partnerships. Within this team, P&M channel leads facilitate buying across various mediums, including CTV, display, native, and video. As department lead, you will own staffing allocation, internal processes related to finance and revenue documentation, coordination across internal teams (AdOps, Analytics, Tech), and will drive the strategic vision for growth and innovation for the unit.

You will work with team leads to provide continuous training and education on positioning of programmatic buys, changes to the ecosystem, and best practices for our clients. You will join new business and sales opportunities as well as review content for quarterly business reviews to ensure alignment with best practices and best-in-class programmatic strategy.

Responsibilities:

  • Set the overall Programmatic & Direct media strategy to drive client business outcomes, leading to client retention, cross-sell revenue growth, and securing net new business opportunities.
  • Act as a sponsor and point of escalation for key accounts running programmatic media
  • Implement internal processes to improve workflow and efficiency across the P&M team and other internal groups
  • Manage team bandwidth, resource planning, and account allocations
  • Provide subject matter expertise on executing programmatic and direct media campaigns across different platforms and publishers
  • Participate in thought leadership and act as a Subject Matter Expert for internal and external opportunities (i.e., speaking engagements)
  • Drive the overall vision for the team and support any shifts in go-to-market strategy as the industry evolves

About You

The essentials:

  • 10+ years of experience in media planning and programmatic display, native, video, CTV, and audio
  • 5+ years of direct people management experience, managing a team of at least 10 people
  • Experience working with at least two of the following: DV360, The Trade Desk, Amazon DSP, StackAdapt and opinions on when to use one over the other
  • Experience presenting programmatic and/or direct media performance and strategy in a client-facing situation to senior leadership
  • Very high attention to detail and ability to synthesize large amounts of data into actionable information
  • A general understanding of Search and Social digital media tactics and how they interact with programmatic media
  • Solid grasp of the leading DSPs in the market and a clear recommendation for when to implement PMP and PG in media plans
  • Understanding of analytic platforms such as Google Analytics and advanced measurement such as MTA and MMM

Not a must, but a plus:

  • Hands on experience in Google Tag Manager & DoubleClick Campaign Manager
  • Experience leading cross channel performance marketing efforts, or specifically leading accounts running Search & Social efforts alongside Programmatic & Media
  • Familiarity with advanced measurement tools such as Measured, LiftLab, Haus

What We Offer

  • Excellent, full coverage medical, dental, and vision insurance
  • Generous PTO and 15 company-wide holidays
  • 401k with company contribution
  • Paid parental leave
  • Work-life balance with an emphasis on personal well-being
  • Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
  • A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
  • Authentic commitment to DEI efforts and sustainable growth

Monks is an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects.

Interested?

Apply for this job. We are committed to protecting your personal information in our recruitment process and will handle your data in accordance with our privacy practices. Please review our candidate privacy notice to understand how your data will be managed during your application process.

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