KAYE/BASSMAN
Job ID:
2961 Job Title:
Senior Marketing Manager Location:
Los Angeles, LA Sr. Marketing Specialist
Responsibilities
Leads the development and production of client qualifications, proposals, and presentations with a focus on quality, creativity, and meeting client deadlines independently Manages content development and pursuits process directly with the Business Development (BD) team Crafts compelling story content about clients, projects, people, and incorporates these differentiators into deliverables that address the unique client needs Ensures all external content and client deliverables align with Company’s brand standards and messaging guidelines Participates in presell meetings and strategic brainstorms Leads the development and execution of marketing campaigns, branded content, awards and speaking submissions, and local event support to increase market visibility Leads the development of internal and external communications including newsletters, press releases, website content, social media posts, eblasts, and content for other digital channels Oversees the organization and maintenance of digital assets, ensuring efficient categorization and searchability while providing guidance and support to entry-level team members Leads data maintenance for assigned geography to ensure data integrity Conducts research for the different market sectors to understand our clients including who they are, what’s top of mind and key trends; analyzes, interprets, and communicates research with BD partners and local leadership as needed Leads close-out process of sales and marketing deliverables Develops a strong knowledge of the AEC industry and Company capabilities across each sector, locally and nationally Builds and maintains a robust operational network to facilitate storytelling and identify value adds about our projects Visits jobsites regularly to enhance operational partnerships, take photos, and interview project teams for future content opportunities; ensures content is organized and cataloged for future use Collaborates effectively with cross-functional teams to deliver high-quality external content and client deliverables, ensuring clear communication, mutual support, and a cohesive approach to problem-solving Mentors, coaches, and trains less experienced team members Leads multiple deliverables concurrently and has a strong ability to multi-task independently Participates in professional or community organizations and begins to explore opportunities for committee or other leadership opportunities Stays abreast of new marcom trends and tools Supports a positive and inclusive work environment Qualifications
EXPERIENCE/EDUCATION
Bachelor’s degree in Business, Marketing, or a related field 5-7 years relevant experience in the marketing and/or AEC industry Or equivalent combination of education and experience KNOWLEDGE, SKILLS & ABILITIES
Advanced knowledge and skills in Adobe Creative Suite (primarily InDesign), Power Point, Unanet (or other CRM database), and Photography Excellent time management, organization, and communication skills Ability to work independently and collaboratively in a team Advanced writing and critical thinking skills Strong knowledge and skills in process management Strong knowledge of Gilbane services and advanced knowledge of construction management and industry awareness as a whole
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2961 Job Title:
Senior Marketing Manager Location:
Los Angeles, LA Sr. Marketing Specialist
Responsibilities
Leads the development and production of client qualifications, proposals, and presentations with a focus on quality, creativity, and meeting client deadlines independently Manages content development and pursuits process directly with the Business Development (BD) team Crafts compelling story content about clients, projects, people, and incorporates these differentiators into deliverables that address the unique client needs Ensures all external content and client deliverables align with Company’s brand standards and messaging guidelines Participates in presell meetings and strategic brainstorms Leads the development and execution of marketing campaigns, branded content, awards and speaking submissions, and local event support to increase market visibility Leads the development of internal and external communications including newsletters, press releases, website content, social media posts, eblasts, and content for other digital channels Oversees the organization and maintenance of digital assets, ensuring efficient categorization and searchability while providing guidance and support to entry-level team members Leads data maintenance for assigned geography to ensure data integrity Conducts research for the different market sectors to understand our clients including who they are, what’s top of mind and key trends; analyzes, interprets, and communicates research with BD partners and local leadership as needed Leads close-out process of sales and marketing deliverables Develops a strong knowledge of the AEC industry and Company capabilities across each sector, locally and nationally Builds and maintains a robust operational network to facilitate storytelling and identify value adds about our projects Visits jobsites regularly to enhance operational partnerships, take photos, and interview project teams for future content opportunities; ensures content is organized and cataloged for future use Collaborates effectively with cross-functional teams to deliver high-quality external content and client deliverables, ensuring clear communication, mutual support, and a cohesive approach to problem-solving Mentors, coaches, and trains less experienced team members Leads multiple deliverables concurrently and has a strong ability to multi-task independently Participates in professional or community organizations and begins to explore opportunities for committee or other leadership opportunities Stays abreast of new marcom trends and tools Supports a positive and inclusive work environment Qualifications
EXPERIENCE/EDUCATION
Bachelor’s degree in Business, Marketing, or a related field 5-7 years relevant experience in the marketing and/or AEC industry Or equivalent combination of education and experience KNOWLEDGE, SKILLS & ABILITIES
Advanced knowledge and skills in Adobe Creative Suite (primarily InDesign), Power Point, Unanet (or other CRM database), and Photography Excellent time management, organization, and communication skills Ability to work independently and collaboratively in a team Advanced writing and critical thinking skills Strong knowledge and skills in process management Strong knowledge of Gilbane services and advanced knowledge of construction management and industry awareness as a whole
#J-18808-Ljbffr