Wonderlit Education Centre is hiring: Digital Media Marketing Manager in Orchard

Wonderlit is seeking a dynamic and creative Digital Storyteller to lead its digital marketing team. Roles & Responsibilities A. General Develop digital strategy, plan, budget and organize marketing activities in both online and offline channels including and not limited to campaigns, events, advertisements, direct marketing emails and in websites/social media. Track, measure and analyse outcomes of marketing activities against target KPIs. Maintain all marketing collaterals including prints, videos and other digital assets. Conduct customer survey (voice of customer) using print or digital solutions from time to time. Perform any ad-hoc duties or responsibilities assigned. B. Website Manage, update and maintain corporate website. Perform web analytics and Search Engine Optimisation to understand company online presence and increase traffic to site. Do research on web to understand trends and competition. C. Social Media Manage, update and maintain social media platforms including Instagram, Facebook, YouTube. Create content including text posts, video, images and other visuals for key platforms. Optimize social media channels to drive engagements and increase follower base. Create, manage and track ads campaigns on social media. Required Qualifications & Experience A Diploma or Degree in Communications, Media, Mass Communications, Marketing or related field. At least 2 years of work experience in digital marketing and with SEO, SEM, SMM and WordPress. Excellent communication and story‑telling skills, and able to translate ideas into wonderful stories. Good command of English, preferably 1 to 2 years of intense writing experience for web or print. Creative, meticulous and an eye for detail. Proactive, with a positive and can‑do attitude. Ability to work under tight timelines, able to multi‑task, and have strong organisational skills. Hands‑on experience in Photoshop, InDesign or Illustrator a must. Knowledge of copywriting, content marketing and, web analytics will be advantageous. Familiarity in motion graphic designs, photography and videography a plus. #J-18808-Ljbffr