Amazon
Shopbop is seeking a Site Marketing Associate to join the Site Marketing team. This role will support site forecasting, performance reporting, A/B testing, and assist in executing segmentation strategies across Shopbop's digital experience. As Shopbop continues to evolve its digital landscape, this individual will help drive data‑informed decisions and improve reporting workflows for our homepage and site experience. The right candidate will be analytically minded, detail‑oriented, and able to translate data into clear insights. This role will work closely with CRM, Web Content Development, Tech, Planning, and Buying teams to support personalized experiences. The ideal candidate will have strong analytical capabilities and an interest in using data to enhance customer experience.
Key job responsibilities
Execute weekly, monthly, quarterly, and annual reporting for the Site Marketing channel
Support the site forecasting process and provide inputs to inform content planning
Implement A/B tests and analyze results to support personalization initiatives
Help develop customer segmentation analyses to inform targeted experiences
Maintain performance dashboards tracking key KPIs including CVR, RPC, CTR
Analyze data to provide recommendations for homepage updates and optimization
Support cross‑functional partners in measuring new personalization features
Basic Qualifications
3-4 years of experience in eCommerce analytics, digital marketing strategy, or site optimization
Bachelor's degree in a related field
Strong proficiency in Tableau, Adobe Analytics (or similar tools)
Experience with A/B testing platforms
Strong analytical and problem‑solving skills
Clear communication skills and ability to work with cross‑functional partners
Experience supporting performance reporting or forecasting functions
Detail‑oriented with strong organizational skills
Ability to manage multiple priorities and meet deadlines
Proficient in Microsoft Office suite
Preferred Qualifications
Experience working in online retail, preferably fashion or lifestyle
Understanding of basic personalization concepts and customer segmentation
Interest in customer experience and ecommerce optimization
Experience supporting program execution and results analysis
Familiarity with e‑commerce best practices
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $54,400/year in our lowest geographic market up to $116,300/year in our highest geographic market. Pay is based on the number of factors including market location and may vary depending on job‑related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign‑on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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Key job responsibilities
Execute weekly, monthly, quarterly, and annual reporting for the Site Marketing channel
Support the site forecasting process and provide inputs to inform content planning
Implement A/B tests and analyze results to support personalization initiatives
Help develop customer segmentation analyses to inform targeted experiences
Maintain performance dashboards tracking key KPIs including CVR, RPC, CTR
Analyze data to provide recommendations for homepage updates and optimization
Support cross‑functional partners in measuring new personalization features
Basic Qualifications
3-4 years of experience in eCommerce analytics, digital marketing strategy, or site optimization
Bachelor's degree in a related field
Strong proficiency in Tableau, Adobe Analytics (or similar tools)
Experience with A/B testing platforms
Strong analytical and problem‑solving skills
Clear communication skills and ability to work with cross‑functional partners
Experience supporting performance reporting or forecasting functions
Detail‑oriented with strong organizational skills
Ability to manage multiple priorities and meet deadlines
Proficient in Microsoft Office suite
Preferred Qualifications
Experience working in online retail, preferably fashion or lifestyle
Understanding of basic personalization concepts and customer segmentation
Interest in customer experience and ecommerce optimization
Experience supporting program execution and results analysis
Familiarity with e‑commerce best practices
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $54,400/year in our lowest geographic market up to $116,300/year in our highest geographic market. Pay is based on the number of factors including market location and may vary depending on job‑related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign‑on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
#J-18808-Ljbffr