VP of Marketing

you will play a significant role in accelerating Fisher & Paykel Appliances (F&P) market position by leading the local marketing strategy and implementation and ensuring alignment to the global marketing playbook and brand identity. This role will be key in balancing total marketing investment to achieve short- and long-term commercial objectives, in partnership with the local and global marketing group, including digital and brand teams.The role requires you to work collaboratively with our centrally located internal Brand & Content team to ensure effective and consistent communications that support the brand strategy. As the US Marketing Lead, you will collaborate with the Global Marketing and Digital teams to ensure the seamless local execution of the global strategy ensuring alignment to marketing playbook and effective activity across all customer touchpoints.While the title reflects alignment with our leadership team and the influence you will hold both locally and globally, this is a hands-on role focused on partnering with leaders to shape and deliver impactful marketing strategies to drive business success.You’ll be an energized, focused leader with broad experience across marketing roles; you will understand luxury and design led brands and will have experience specifically working in-house for companies specializing in the manufacturing and marketing of durable goods. You will be able to perform at a senior level both strategically and operationally, with a passion for driving strategy, putting structured plans in place to achieve our strategic imperatives and have a strong financial understanding and analytical skills.You will have expertise in the media landscape and familiarity with D2C (Direct-to-Consumer) channel strategies. You will have the ability to adapt and thrive in a dynamic, fast-paced environment, be decisive and able to advise and guide a team in the right direction.**What we offer** This is a unique opportunity to move into a senior leadership role within a market team that is part of a broader global organization, Fisher & Paykel Appliances and our global parent company, Haier. In addition to gaining broad exposure and a diverse set of opportunities that come from a growing challenger brand, you will have the ability to participate in a variety of formal and informal leadership development opportunities to grow your personal leadership ability. In addition to the Leadership & Career Development programs, including organized mentorship opportunities, we offer the following competitive benefits: 401K with company match Parental Leave: Becoming a new parent is a full-time job. Our new policy offers all primary caregivers 26 weeks' paid leave for the primary caregiver, a flexible return to work with reduced hours at full pay, as well as four weeks of paid leave for partners to spend time with their growing families.Role-specific Company Bonus The total target compensation (base salary + variable incentive) range for this position is $170,000 - $220,000. This range is a guideline only and may not reflect your exact offer. Factors considered when extending an offer include (but are not limited to) education, experience, relevant skills, internal equity, and alignment with market data. FPA works in a hybrid/flex working environment, however, this role is based in our US Headquarters in Costa Mesa, California #J-18808-Ljbffr