Softswiss
We are looking for a hands-on Senior Marketing Manager/ Brand Generalist, ready to take full ownership of our product’s marketing direction and execution.
This role combines brand strategy, content, communications, campaigns, PR, events, analytics, and offers a high degree of autonomy and impact.
Purpose of the role: You’ll build and grow the product’s brand, shape its public presence, and be the driving force behind all marketing initiatives.
About Product: A software platform to manage, track, and analyse affiliate performance. Learn More
Key responsibilities: Brand & Strategy Develop and evolve the product’s brand identity (positioning, tone of voice, visual style) Plan and execute the marketing strategy and annual promotion roadmap Build and strengthen brand awareness through strategic activities, campaigns, partnerships, thought leadership Monitor brand reputation, visibility, market perception
Content, PR & Communications Create and manage content across the website blog, social media, newsletters, product materials Lead PR activities: press releases, public announcements, media commentary Maintain media relations and secure consistent, positive coverage Engage with industry communities and forums: participate in relevant discussions, answer mentions, maintain presence List and maintain the brand on directories, review platforms, ratings, and industry listings
Campaigns & Creative Plan and execute digital and social marketing campaigns (email, social, paid/organic) Develop messaging, visuals, and creative concepts. Own and coordinate production of marketing assets: banners, landing pages, promo materials Drive initiatives that strengthen brand visibility (podcasts, interviews, thought leadership, collaborations, sponsorships, awards)
Partnerships, Events & Negotiations Manage relationships with media partners, affiliate partners, conference organizers, event vendors, stand builders Negotiate sponsorship packages and secure award nominations Plan and execute participation in conferences and industry events
Analytics & Performance Track and analyze campaign performance metrics, brand awareness and reputation metrics Research competitors, industry trends, best practices in the iGaming space
Budget & Operations Own and manage the marketing budget across activities and channels Source, brief, and coordinate freelancers and external agencies Collaborate closely with Product, Sales, and Operations teams to ensure alignment and shared objectives
Requirements: 5+ years of experience in marketing, ideally in B2B tech, SaaS or iGaming Advanced Russian and English Proven success in developing and executing marketing strategies Strong copywriting and content creation skills — you enjoy writing Strong project management and multitasking abilities Strong understanding of Digital Marketing tools A proactive, ownership-driven mindset with a focus on problem-solving
What we offer: Private insurance (depending on contract type) Free English lessons (online) +1 day off per calendar year Referral program rewards Upskilling, internal workshops, and participation in professional conferences and corporate events
About Us: SOFTSWISS is an international technology company with software development expertise in iGaming, fintech, and martech.
We employ on-site, hybrid, and remote teams across multiple offices and countries around the world. SOFTSWISS is known as a celebrated and trusted partner for clients working across diverse niches.
SOFTSWISS in numbers: Founded in 2009 4 offices worldwide 9 proprietary products 1,200+ brands using our software
Apply for position Your Email *
Your Name *
Your Last Name *
Resume/CV * Requirements: PDF, DOC, up to 5Mb
Link to profile, such as LinkedIn
By filling out this form, you agree that your data will be processed by SOFTSWISS for recruitment purposes. You can withdraw your consent to the processing at any time. For more information, please read our Privacy Policy *
Any questions? Don’t hesitate to contact
Not quite the right role? View similar vacancies:
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This role combines brand strategy, content, communications, campaigns, PR, events, analytics, and offers a high degree of autonomy and impact.
Purpose of the role: You’ll build and grow the product’s brand, shape its public presence, and be the driving force behind all marketing initiatives.
About Product: A software platform to manage, track, and analyse affiliate performance. Learn More
Key responsibilities: Brand & Strategy Develop and evolve the product’s brand identity (positioning, tone of voice, visual style) Plan and execute the marketing strategy and annual promotion roadmap Build and strengthen brand awareness through strategic activities, campaigns, partnerships, thought leadership Monitor brand reputation, visibility, market perception
Content, PR & Communications Create and manage content across the website blog, social media, newsletters, product materials Lead PR activities: press releases, public announcements, media commentary Maintain media relations and secure consistent, positive coverage Engage with industry communities and forums: participate in relevant discussions, answer mentions, maintain presence List and maintain the brand on directories, review platforms, ratings, and industry listings
Campaigns & Creative Plan and execute digital and social marketing campaigns (email, social, paid/organic) Develop messaging, visuals, and creative concepts. Own and coordinate production of marketing assets: banners, landing pages, promo materials Drive initiatives that strengthen brand visibility (podcasts, interviews, thought leadership, collaborations, sponsorships, awards)
Partnerships, Events & Negotiations Manage relationships with media partners, affiliate partners, conference organizers, event vendors, stand builders Negotiate sponsorship packages and secure award nominations Plan and execute participation in conferences and industry events
Analytics & Performance Track and analyze campaign performance metrics, brand awareness and reputation metrics Research competitors, industry trends, best practices in the iGaming space
Budget & Operations Own and manage the marketing budget across activities and channels Source, brief, and coordinate freelancers and external agencies Collaborate closely with Product, Sales, and Operations teams to ensure alignment and shared objectives
Requirements: 5+ years of experience in marketing, ideally in B2B tech, SaaS or iGaming Advanced Russian and English Proven success in developing and executing marketing strategies Strong copywriting and content creation skills — you enjoy writing Strong project management and multitasking abilities Strong understanding of Digital Marketing tools A proactive, ownership-driven mindset with a focus on problem-solving
What we offer: Private insurance (depending on contract type) Free English lessons (online) +1 day off per calendar year Referral program rewards Upskilling, internal workshops, and participation in professional conferences and corporate events
About Us: SOFTSWISS is an international technology company with software development expertise in iGaming, fintech, and martech.
We employ on-site, hybrid, and remote teams across multiple offices and countries around the world. SOFTSWISS is known as a celebrated and trusted partner for clients working across diverse niches.
SOFTSWISS in numbers: Founded in 2009 4 offices worldwide 9 proprietary products 1,200+ brands using our software
Apply for position Your Email *
Your Name *
Your Last Name *
Resume/CV * Requirements: PDF, DOC, up to 5Mb
Link to profile, such as LinkedIn
By filling out this form, you agree that your data will be processed by SOFTSWISS for recruitment purposes. You can withdraw your consent to the processing at any time. For more information, please read our Privacy Policy *
Any questions? Don’t hesitate to contact
Not quite the right role? View similar vacancies:
#J-18808-Ljbffr