Senior Product Marketing Manager, Work Profiles & Business User Authentication (

Senior Product Marketing Manager, Work Profiles & Business User Authentication

Mountain View, California, United States

Company Overview

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600 consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.mes technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST800633 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to No Identity Left Behind to enable all people to have a secure digital identity.

Role Overview

Location: Mountain View, CA (Full-time in-office)

ID.me is seeking a Senior Product Marketing Manager, Work Profile+Business User Authentication (BUA) to define and drive how our enterprise authentication products deliver value to business customers. This twosided product set helps businesses prove eligibility of people for loyalty and community programs, and to authorize business transactions. The role connects our authentication and verification solutions to the organizations that rely on them to securely manage external business user accessvendors, partners, and contractorswith regulatory compliance, low friction, and high trust. Youll own gotomarket strategy, positioning, and sales enablement for our Work Profile+Business User Authentication products, ensuring customers understand how ID.me helps them validate legitimate organizations, link verified employees to their employers, and prevent fraud before it starts.

Responsibilities

• Define the product marketing strategy for ID.mes Business User Authentication products, aligning to enterprise segments and regulatorydriven industries.


• Develop differentiated messaging that highlights how BUA helps organizations prevent fraud, improve customer satisfaction, and meet compliance standards.


• Translate insights from market trendsincluding rising identity fraud, data decay, and job mobilityinto clear value propositions that underscore why organizations need a better way to manage external user trust.


• Partner with Product to ensure our roadmap reflects the needs of security, compliance, and IT buyers.


• Lead endtoend GTM planning for new BUA capabilities, integrations, and launches.


• Partner with Demand Gen, Content, Growth, Sales, and Enablement to launch products and build and activate multichannel campaigns that drive awareness and adoption.


• Develop storytelling frameworks that elevate ID.mes differentiatorssuch as our phishingresistant AAL2 authentication and 75M+ verified IAL2 identities.


• Develop topoffunnel through sales enablement marketing assets and experiences, including demos, competitive comparisons, and more.


• Ensure consistent and compliant messaging across marketing materials, product pages, field assets, and other channels.


• Conduct market and competitive analysis to understand how business identity and workforce lifecycle management are evolving.


• Leverage insights from customer conversations, RFPs, and proofofconcept feedback to sharpen positioning.


• Represent the voice of the enterprise customer and the member within Product, advocating for frictionless yet secure solutions that address the limitations of legacy identity proofing and unverified registration processes.


• Create enablement materials (decks, product briefs, case studies) that equip Sales to articulate the business impact of BUAfrom reducing fraud losses to enabling secure digital collaboration.


• Partner with Customer Success to develop adoption playbooks and industryspecific value stories.


• Support key customer engagements and analyst relations with clear, trusted narratives about ID.mes business verification leadership.

Market & Member Insight

• Conduct competitive and category analysis to understand how digital identity, authentication, and privacy are evolving.


• Leverage insights from member behavior, feedback, and experimentation to inform positioning, messaging, and roadmap priorities.


• Champion the voice of both members and customers within ID.mes product development process.

Key Performance Indicators

• Market Adoption: Growth in enterprise deployments and business user verifications.


• Pipeline Health: Productattributed opportunities, win rates, and influenced revenue.


• Sales Enablement Impact: Utilization and effectiveness of enablement materials.


• Retention & Expansion: Renewals and upsell success within key verticals.


• Market Awareness: Share of voice and thought leadership in trust and authentication categories.

Qualifications

• 812 years of experience in B2B, B2B2C, or SaaS product marketing, preferably in cybersecurity, identity, or enterprise software.


• Passion for complex technical software.


• Proven success developing positioning, messaging, and GTM strategies for enterprise or developer products.


• Experience working closely with Sales, Product, and Legal to bring compliant and highimpact products to market.


• Excellent written and verbal communication skills, with the ability to translate technical concepts into business value.


• Datadriven mindset with experience setting and measuring marketing KPIs.


• Demonstrated ability to influence crossfunctional teams and executive stakeholders.


• Curiosity about how trust, compliance, and authentication technologies create business value.


• Comfort working in a fastpaced, missiondriven, highgrowth environment.

Compensation & Benefits

Annual base salary: $200,000$243,000USD. Bonus, equity and benefits will be determined based on experience, skills, education, relevant training, geographical location and role.

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts, basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, unlimited paid time off subject to the policy, short and longterm disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

EEO Statement

ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.mes policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

#J-18808-Ljbffr