Futurmaster
Location: Austin, Texas (USA)
The Role You will be the
first U.S.-based marketing hire , owning regional demand generation, localization of messaging, and GTM alignment with Sales. You'll play a critical role in building brand awareness from the ground up, helping us position our newly rebranded offering in a competitive and unfamiliar market.
Responsibilities
GTM Strategy Execution:
Implement and localize the U.S. go-to-market plan in alignment with Sales and Product Marketing.
Brand Launch:
Translate the rebranded messaging into impactful U.S.-focused campaigns, driving awareness in target verticals.
Demand Generation:
Develop and execute integrated campaigns across digital, events, content, and ABM to generate qualified pipeline.
Content & Messaging:
Localize European brand and product messaging for the U.S. buyer mindset; oversee content creation with relevance to the U.S. market.
Channel & Partner Marketing:
Support local channel partnerships and co-marketing initiatives to amplify reach.
Event Strategy:
Identify and manage U.S.-based events, trade shows, and field marketing opportunities to build brand presence.
Cross-functional Collaboration:
Work closely with Sales, Product Marketing, and European HQ to ensure GTM alignment and share market feedback.
Performance Tracking:
Own regional marketing KPIs and ROI, adjusting tactics based on insights and data.
Qualifications
5–8+ years of B2B SaaS marketing experience, ideally with GTM ownership in a new market launch context.
Proven success in demand generation, digital marketing, and event execution in North America.
Strong understanding of U.S. buyer behavior, enterprise/B2B sales cycles, and regional market dynamics.
Experience working with cross-cultural, international teams and adapting messaging across geographies.
A builder mentality: excited to operate in a startup-like environment with autonomy and initiative.
Excellent communication, project management, and stakeholder alignment skills.
Nice to Have
Experience working for a European company expanding into the U.S.
Prior involvement in a brand launch.
#J-18808-Ljbffr
The Role You will be the
first U.S.-based marketing hire , owning regional demand generation, localization of messaging, and GTM alignment with Sales. You'll play a critical role in building brand awareness from the ground up, helping us position our newly rebranded offering in a competitive and unfamiliar market.
Responsibilities
GTM Strategy Execution:
Implement and localize the U.S. go-to-market plan in alignment with Sales and Product Marketing.
Brand Launch:
Translate the rebranded messaging into impactful U.S.-focused campaigns, driving awareness in target verticals.
Demand Generation:
Develop and execute integrated campaigns across digital, events, content, and ABM to generate qualified pipeline.
Content & Messaging:
Localize European brand and product messaging for the U.S. buyer mindset; oversee content creation with relevance to the U.S. market.
Channel & Partner Marketing:
Support local channel partnerships and co-marketing initiatives to amplify reach.
Event Strategy:
Identify and manage U.S.-based events, trade shows, and field marketing opportunities to build brand presence.
Cross-functional Collaboration:
Work closely with Sales, Product Marketing, and European HQ to ensure GTM alignment and share market feedback.
Performance Tracking:
Own regional marketing KPIs and ROI, adjusting tactics based on insights and data.
Qualifications
5–8+ years of B2B SaaS marketing experience, ideally with GTM ownership in a new market launch context.
Proven success in demand generation, digital marketing, and event execution in North America.
Strong understanding of U.S. buyer behavior, enterprise/B2B sales cycles, and regional market dynamics.
Experience working with cross-cultural, international teams and adapting messaging across geographies.
A builder mentality: excited to operate in a startup-like environment with autonomy and initiative.
Excellent communication, project management, and stakeholder alignment skills.
Nice to Have
Experience working for a European company expanding into the U.S.
Prior involvement in a brand launch.
#J-18808-Ljbffr