Senior Director, US Provider Access Strategy & Marketing
The Sr Director , Head of US Access Strategy & Marketing reports to the Head of US Market Access and is responsible for shaping Kite's national Access strategy in partnership with the US Market Access Leadership Team. This person leads the US Access Strategy and Marketing Team with a focus on both in-line and launch products. The team is responsible for the development of all access strategies, tactics, and resources, including payer strategy and engagement, ATC expansion, onboarding, community enablement, and related work. The person in this role chairs the ATC Network Optimization, Expansion and Onboarding Committee in partnership with the EDs of Customer Engagement, US Medical Affairs, US Quality, US Strategic Account Management, and GACO and oversees the team that develops all strategies, tactics, and resources to support related initiatives. This role leads the development of scalable, future-focused initiatives that enhance provider and payer readiness, optimize CAR-T service line economics, and support long‑term sustainability of Kite's cell therapy portfolio across payers, organized health systems, IDNs, GPOs, and other relevant providers.
The individual in this role is a key member of the US Market Access Leadership Team and collaborates closely with internal and external stakeholders to drive innovation in provider engagement. This position is based in our Santa Monica, CA headquarters.
Key Responsibilities
Strategic Leadership
- Partner with US Market Access Leadership Team and other cross‑functional colleagues to develop the US Market Access strategy and tactical plan
- Oversee development of strategies, tactics, and resources to enable the expansion of Kite's ATC network into the community oncology setting in line with national and local strategies and needs
- Oversee development of strategies, tactics, and resources to enable and optimize ATC onboarding and success, partnering closely with the sales organization to ensure smooth handoffs and overall customer experience
- Develop and chair Kite's US ATC Network Optimization, Expansion and Onboarding Committee in partnership with the EDs of Customer Engagement, US Medical Affairs, US Quality, and GACO
- Lead the development and execution of payer strategy, including engagement with national and regional payers to support access to Kite's cell therapy portfolio
- Oversee payer marketing initiatives to ensure alignment with overall market access strategy and to effectively communicate value propositions to payer audiences
- Drive value marketing efforts, including the creation and dissemination of compelling value stories tailored to payer needs and priorities
- Develop and maintain payer‑facing tools and resources that support reimbursement, coverage decisions, and economic evaluations
- Collaborate cross‑functionally to ensure payer strategy and value messaging are integrated into launch readiness and ongoing commercial activities
Provider Access Marketing
- Oversee development of all provider‑facing market access resources, including training material, onboarding content, etc.
- Oversee development of all provider‑facing ATC expansion tools, initiatives, and resources, including PRC submission and pull‑through
Launch Readiness & Strategic Partnerships
- Partner closely with Arcellx and the Kite MM launch team to prepare the marketplace for the launch of anito‑cel; direct and oversee all provider‑ and payer‑facing access strategy, contracting strategy, and relevant discussions with assigned accounts and customers
- Provide a provider and payer POV for all relevant US Business Development discussions as needed/required
- Work closely with peers in US Government Affairs and Global CAR‑T Vision (FACT, etc.) to ensure strategic consistency across Kite; support all key coalitions and industry partners in provider‑ and payer‑facing efforts
Insights & Analytics
- Responsible for aggregate provider learnings, insights, relevant patient journey work, and associated intelligence to inform business strategy; provide support and direction to the US Market Access CIAO partner team
- Oversee cost of care resources and data, and relevant analytical exercises to support provider negotiations and education
External Engagement & Thought Leadership
- Serve as a thought leader and internal consultant on provider and payer trends, health system transformation, and care delivery innovation
- Represent Kite in industry coalitions, provider forums, and policy‑shaping initiatives related to CAR‑T access and provider economics
- Leverage relationships with stakeholders across national provider settings and within the broader ecosystem to educate and advocate for CAR‑T
Compliance & Budget Oversight
- Understand complex CAR‑T reimbursement and treatment landscape, ensuring all activities comply with legal & policy standards & coordinate provider educational discussions
- Oversee and maintain accountability for all US Access Strategy & Marketing budgets and ensure budget neutrality
Leadership & Representation
- Be a key member of the US Market Access Leadership Team and represent the team with dignity, class, and outstanding partnership in all settings both inside and outside of Kite
Basic Qualifications
- Advanced scientific degree (i.e., MD, PharmD, PhD) and 10+ years of experience OR
- Master's Degree and 12+ years of experience OR
- Bachelor's Degree and 14+ years of experience OR
- This role can be based out of Santa Monica, CA or Foster City, CA
Preferred Qualifications
- 10+ years of pharmaceutical or biotech experience in market access, pricing, policy, and/or relevant commercial roles
- Demonstrated ability to collaborate cross‑functionally and influence decision making, strategy, and execution across partners and functions
- Demonstrated high levels of emotional intelligence, situational awareness, ability to build and influence positive culture across teams
- Deep strategic experience leading change‑based initiatives, home office functional teams, and/or marketing & strategy projects
- Deep understanding of the reimbursement landscape for CAR‑T and the unique aspects of single case agreements, network requirements, etc.
- Experience developing processes that accommodate the operational differences between hospital systems and community centers
- Strong leadership skills, proven ability to execute on additional roles beyond core responsibilities.
- Strong understanding of US cell therapy coverage and reimbursement and demonstrated ability to successfully address customer questions
- Understand of healthcare regulations, pricing protections, and legal compliance
- Robust project management skills, ability to multi‑task and prioritize clear deliverables across multiple customers in tight timelines
- Excellent verbal and written communication skills