Role Summary
We’re looking for a strategic, data-driven Performance Marketing Manager who’s excited to lead our to lead paid media efforts on Meta and experiment with Google, YouTube, TikTok, and Reddit. turning digital ads into a efficient, scalable growth engine. This role is perfect for someone who thrives on testing, creative iteration, and smart decision-making — someone who loves building structure out of chaos and driving measurable results. You’ll design and run experiments, manage budgets, partner cross-functionally to improve attribution and tracking, and continuously refine how Topline Pro connects with its audience. If you enjoy both the art and science of performance marketing and want to make a big impact fast, you’ll feel right at home here.
⚡ What you'll do
- Own the end-to-end management of paid marketing campaigns on Meta Ads Manager, with expansion into Google Ads Manager, TikTok Ads Manager, YouTube Ads, and Reddit.
- Build and execute full-funnel media strategies designed to drive customer acquisition and retention.
- Manage day-to-day campaign execution, including audience targeting, bid strategies, budgeting, and pacing.
- Lead A/B and multivariate testing roadmaps across platforms, identifying opportunities to improve CTR, CAC, and ROAS.
- Explore and scope new channel opportunities as performance stabilizes across core platforms.
- Create briefs for new ad creatives and work with internal or external resources to bring them to life.
- Build simple, repeatable systems for campaign launches, reporting, and learnings.
- Develop and manage SEO and GEO / AEO strategies, including keyword research, content optimization, technical audits, and backlink development.
- Partner with Data, Ops, and Engineering to ensure data accuracy and end-to-end attribution.
- Collaborate with Sales to gather qualitative feedback on lead quality and optimize accordingly.
What we’re looking for
- 3+ years of experience managing paid social campaigns for a high-growth B2B or SaaS product.
- Proven track record running and optimizing paid campaigns on Meta, with experience in Google Ads Manager, YouTube Ads, TikTok Ads Manager, or Reddit Ads considered a strong plus.
- Proficiency in GA4, and Excel/Google Sheets.
- Hands-on experience designing and analyzing A/B or creative tests.
- Strong analytical mindset — fluent in campaign metrics, CAC, and data storytelling.
- Excellent copywriting instincts and ability to identify what resonates with small business owners.
- Experience managing budgets, pacing spend, and reporting on performance.
- Excellent communication and collaboration skills; ability to partner cross-functionally with creative, brand, and digital teams.
- Comfortable driving complex projects independently while staying highly organized.
- Entrepreneurial mindset with a track record of innovation, adaptability, and results-driven decision making.