Career Opportunities: Manager, Performance Marketing (6745)
At the San Francisco 49ers, our mission is simple but powerful: to create meaningful moments that inspire and connect. Whether it’s on the field, in the community, or behind the scenes, we’re united by the belief that the work we do has the power to bring people together and leave a lasting impact.
Success here takes more than passion; it’s about bringing your best to every challenge. We thrive by balancing priorities with precision, making thoughtful decisions in fast-paced environments, and always looking ahead to what’s next. Our team is built on core competencies that shape how we work: adaptability, integrity, collaboration, strong communication, and a relentless focus on continuous improvement. Together, these qualities fuel our ability to deliver world-class experiences for our fans, partners, and community.
If you’re excited about being part of a supportive team where you can develop your skills, share your ideas, and help make a difference, we’d love to have you join us.
The Performance Marketing Manager will be responsible for developing and executing strategic fan engagement initiatives focused on driving revenue through fan engagement analysis, digital marketing tactics, and innovative marketing techniques.
This role will collaborate with the broader revenue, marketing, and business analytics teams by serving as the centralized thought leader responsible for activating strategic marketing tactics to achieve revenue goals. The successful candidate will have a deep knowledge of all digital marketing tactics, platform intricacies, trends, and algorithms, as well as be able to help construct the technical infrastructures necessary to execute a conversion journey with accurate attributable income and activity.
In addition to serving the revenue goals for the organization, this person will collaborate with the broader marketing team to ensure our fan engagement initiatives are uniquely tailored for maximum engagement.
Responsibilities and Duties:
- Lead the build of a technically sound digital advertising infrastructure that is compliant with NFL and global PII guidelines.
- Create, manage, and oversee the implementation and execution of end-to-end digital advertising strategies.
- Serve organizational revenue and fan engagement goals through analytically driven fan engagement efforts.
- Analyze, optimize, and communicate fan engagement insights in order to educate and inform internal stakeholders about performance.
- Ability to read, react, communicate, and optimize against reporting from various performance-marketing platforms.
- Outline and provide direct attribution roadmap in partnership with Business Insights Tea.
- Align initiatives with broader marketing and revenue targets to ensure seamless integration across the organization.
- Serve as the expert on cross-functional digital advertising, including, but not limited to, the following platforms: Google, Meta, CTV, Programmatic, Search, TikTok, Snapchat, Marketo and internal database maximization.
- In addition to serving the revenue goals for the organization, this person will collaborate with the broader marketing team to ensure our fan engagement initiatives are uniquely tailored for maximum engagement.
- Track and analyze engagement metrics to monitor performance, adjust strategies, and report findings to senior leadership. Use data insights to optimize future programs.
- Other duties as assigned.
Required Abilities and Skills:
- Ability to collaborate across departments and manage multiple initiatives, goals and targets while delivering impactful fan engagement programs.
- Strong data analysis skills to track performance and inform decisions, combined with logical problem-solving and creative innovation.
- Excellent verbal and written communication skills, capable of fostering trust and building strong relationships across all levels of the organization.
- Proven ability to manage multiple priorities, meet deadlines, and maintain efficiency in a fast-paced environment.
- Exceptional organizational skills with a focus on accuracy, consistency, and quality in all deliverables.
Education and Experience:
- Bachelor’s degree or equivalent degree and at least 5-7 years’ relevant work experience; or an equivalent combination of education and experience.
- 5+ years in performance or growth marketing, ideally within a role that required DTC conversion.
- Proven experience in planning, executing, and activating revenue‑generating, digital marketing campaigns that enhance fan engagement and brand awareness.
- Experience with Google PMax, Meta, CTV, Programmtic, SEO, SEM, App, SMS, Marketo.
- Extensive knowledge and proven track record of driving revenue via multiple marketing platforms and optimizing analytics including cost per activity and ROAS.
- Experience leveraging a variety of platforms simultaneously to drive full‑funnel customer activity and conversion rates.
- Experience with Microsoft Suite including Excel, Outlook, PowerPoint and Word.
- Experience with Photoshop, Adobe Creative Suite, Formstack, Zoom/Zoom webinar, and Squarespace.
Physical Demands and Work Environment:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
The employee will be in a typical indoor/outdoor facility the majority of the time and may be exposed to outdoor weather conditions.
The employee is frequently required to sit, use hands or fingers, handle or feel objects, tools, or controls and reach with hands and arms. The employee is regularly required to talk or hear. The employee is occasionally required to stand, walk and lift and/or move more than 100 pounds. Specific vision abilities required by this position include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
This position requires the ability to work extended hours and/or weekends.
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