iCreative Technologies
Digital Marketing Executive (2 to 4 Years)
2 Years
Full-Time
Education : BCA-MCA, BE-ME, Computer Science Engineer, Bcom-MBA, similar....
Experience : 2 to 4 Years
Position Overview We are seeking an experienced and technically proficient Digital Marketing Executive to join our team. The ideal candidate will have a strong background in managing eCommerce clients, with a particular focus on European markets. This role requires expertise in digital marketing strategies, as well as technical know-how in using tools like Google Tag Manager, Magento, and Shopify.
Key Responsibilities
Develop, implement, and manage comprehensive digital marketing strategies tailored to eCommerce clients.
Optimize campaigns for maximum ROI, leveraging data-driven insights.
Client Management
Serve as the primary point of contact for eCommerce clients, ensuring their marketing needs are met and exceeded.
Build and maintain strong relationships with clients, understanding their business goals and translating them into effective marketing strategies.
Paid Advertisement
Launch optimized paid advertising through Google Ads, Meta Ads, and TikTok Ads to increase company and brand awareness.
Analyze and report on campaign performance metrics to optimize ROI.
Work alongside the creative team to craft engaging ad graphics and text.
Monitor ad budgets, ensuring optimal allocation and efficient spending.
Research and implement the latest industry trends and best practices in paid media advertising.
Conduct A/B testing to determine the effectiveness of ad creatives, landing pages, and campaigns.
Report regularly on campaign metrics, providing insights and actionable recommendations.
Collaborate with other marketing team members to align paid media strategies with overall marketing goals.
Technical Implementation
Set up and manage Google Tag Manager for tracking all eCommerce events, ensuring accurate data collection and reporting.
Oversee the integration and maintenance of eCommerce platforms like Magento and Shopify, ensuring seamless functionality and performance.
Collaborate with web developers and designers to implement and troubleshoot technical solutions.
Analytics and Reporting
Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics.
Provide actionable insights and recommendations based on data analysis to improve campaign performance.
EU Market Focus
Tailor marketing strategies to align with the preferences and regulations of the European market.
Stay updated on the latest trends and changes in the EU digital marketing landscape.
Work closely with cross-functional teams, including SEO specialists, content creators, and designers, to ensure cohesive and effective marketing efforts.
Mentor and guide junior team members, sharing expertise and best practices.
Qualifications Experience
Minimum of 2 years of experience in digital marketing, with a focus on eCommerce clients.
Proven track record of managing and optimizing digital marketing campaigns for European clients is a plus.
Technical Skills
Proficient in Google Tag Manager, with the ability to set up and manage all eCommerce events accurately.
Strong knowledge of Magento and Shopify platforms, including their integration and management.
Familiarity with web analytics tools such as Google Analytics.
Marketing Skills
Expertise in SEO, PPC, social media marketing, email marketing, and content marketing.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Soft Skills
Excellent communication and interpersonal skills.
Strong organizational and project management abilities.
Ability to work independently and as part of a team in a fast-paced environment.
Preferred Qualifications
Experience with additional marketing automation tools and CRM systems.
Certification in Google Analytics, Google Ads, or similar.
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Full-Time
Education : BCA-MCA, BE-ME, Computer Science Engineer, Bcom-MBA, similar....
Experience : 2 to 4 Years
Position Overview We are seeking an experienced and technically proficient Digital Marketing Executive to join our team. The ideal candidate will have a strong background in managing eCommerce clients, with a particular focus on European markets. This role requires expertise in digital marketing strategies, as well as technical know-how in using tools like Google Tag Manager, Magento, and Shopify.
Key Responsibilities
Develop, implement, and manage comprehensive digital marketing strategies tailored to eCommerce clients.
Optimize campaigns for maximum ROI, leveraging data-driven insights.
Client Management
Serve as the primary point of contact for eCommerce clients, ensuring their marketing needs are met and exceeded.
Build and maintain strong relationships with clients, understanding their business goals and translating them into effective marketing strategies.
Paid Advertisement
Launch optimized paid advertising through Google Ads, Meta Ads, and TikTok Ads to increase company and brand awareness.
Analyze and report on campaign performance metrics to optimize ROI.
Work alongside the creative team to craft engaging ad graphics and text.
Monitor ad budgets, ensuring optimal allocation and efficient spending.
Research and implement the latest industry trends and best practices in paid media advertising.
Conduct A/B testing to determine the effectiveness of ad creatives, landing pages, and campaigns.
Report regularly on campaign metrics, providing insights and actionable recommendations.
Collaborate with other marketing team members to align paid media strategies with overall marketing goals.
Technical Implementation
Set up and manage Google Tag Manager for tracking all eCommerce events, ensuring accurate data collection and reporting.
Oversee the integration and maintenance of eCommerce platforms like Magento and Shopify, ensuring seamless functionality and performance.
Collaborate with web developers and designers to implement and troubleshoot technical solutions.
Analytics and Reporting
Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics.
Provide actionable insights and recommendations based on data analysis to improve campaign performance.
EU Market Focus
Tailor marketing strategies to align with the preferences and regulations of the European market.
Stay updated on the latest trends and changes in the EU digital marketing landscape.
Work closely with cross-functional teams, including SEO specialists, content creators, and designers, to ensure cohesive and effective marketing efforts.
Mentor and guide junior team members, sharing expertise and best practices.
Qualifications Experience
Minimum of 2 years of experience in digital marketing, with a focus on eCommerce clients.
Proven track record of managing and optimizing digital marketing campaigns for European clients is a plus.
Technical Skills
Proficient in Google Tag Manager, with the ability to set up and manage all eCommerce events accurately.
Strong knowledge of Magento and Shopify platforms, including their integration and management.
Familiarity with web analytics tools such as Google Analytics.
Marketing Skills
Expertise in SEO, PPC, social media marketing, email marketing, and content marketing.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Soft Skills
Excellent communication and interpersonal skills.
Strong organizational and project management abilities.
Ability to work independently and as part of a team in a fast-paced environment.
Preferred Qualifications
Experience with additional marketing automation tools and CRM systems.
Certification in Google Analytics, Google Ads, or similar.
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