Madcap Coffee Company
Digital Marketing & eCommerce Specialist
Madcap Coffee Company, Grand Rapids, Michigan, us, 49528
Madcap Coffee Company, Inc. Digital Marketing & eCommerce Specialist Grand Rapids, MI·Full time Apply for Digital Marketing & eCommerce Specialist
Since 2008, the Madcap mission has been to unveil the awe-inspiring craftsmanship, exquisite beauty, and human touch that goes into crafting every single cup of coffee, transforming an ordinary daily ritual into an elevated experience.We source each coffee through traceable, direct relationships with producers around the globe. Our team samples and chooses our favorite batches for our roastery, where each coffee is prepared for your enjoyment.Wherever you experience Madcap, we hope you’ll see, sense, and taste the experience we work hard to create.
Description Essential Functions
eCommerce & Website Design/Maintenance
Digital & Email Marketing
Merchandising, User Experience, and Subscription Program Maintenance
Oversee and Execute Editorial Calendar & Analytics To Support Strategy
Specific Duties
Maintain eCommerce Operations & Website
Oversee daily operations of MadcapCoffee.com, Shopify, ShipStation, and the wholesale portal, ensuring accurate listings, pricing, merchandising, and promotional execution while driving continuous UX improvements.
Own Digital, Email & CRM Marketing
Execute all DTC/B2B email campaigns, automated flows, SEO/SEM, paid digital, affiliate channels, and CRM segmentation to grow audience engagement and drive performance.
Implement social media content aligned with marketing calendars; partner with the Brand Designer to plan and support photo, video, and creative production needs.
Perform Product Marketing & Release
Own product marketing for coffees, merchandise, and brewing equipment; maintain the product and release calendar with Roastery and Green Coffee teams; write product descriptions and campaign content.
Support Wholesale Marketing & Resource Enablement
Maintain the Wholesale Buyer’s Guide, product release assets, and resource portals while coordinating B2B communication and marketing support with Sales and Retail.
Maintain Subscriptions & Merchandising Strategy
Oversee Recharge subscription operations and optimization; analyze merchandising performance, digital buying patterns, bundling, and promotions to identify growth opportunities.
Drive Analytics, GTM Support & Cross-Functional Alignment
Analyze campaign and site performance, maintain scorecard measures, support GTM planning, and coordinate with Sales, Ops, Roastery, Retail, and agency partners to execute integrated marketing strategies.
Desired Characteristics
Consumer-obsessed, empathetic, patient, and humble.
A driven self-starter and problem-solver able to operate in a start-up-like environment, wearing multiple hats and collaborating closely across teams.
Clear, consistent communicator with strong time-management and ability to manage workload independently, remotely, or while traveling.
Close observer of trends in marketing, digital, content, and social media. Identifies opportunities for Madcap and dito.
Curious, data-driven, and iterative. Able to theorize, test, verify, and adjust quickly.
2+ years in marketing, digital marketing, eCommerce, or social media.
Proficient with Shopify, ShipStation, and website CMS tools.
Recharge/subscription experience strongly preferred.
EOS, project management tools, and specialty coffee experience are a plus.
Supervisory Responsibility This role engages with external partners and works closely with internal staff. The role may support direction, coordination, or evaluation of cross-functional contributors as needed.
Position Type/Expected Hours of Work This is a full-time, salaried position averaging 40 hours/week. Occasional evenings, weekends, and extended hours may be required based on workload and product launch cycles.
Travel Travel is primarily local during the business day, with occasional out-of-area or overnight travel as needed for events such as tradeshows, photo shoots, brand launches, & retail events.
Other Duties This job description is not designed to cover or contain a comprehensive list of activities or duties required. Responsibilities may change at any time with or without notice.
This job operates in a professional office environment at Madcap’s corporate office in Grand Rapids, MI. Remote work is flexible and open to discussion. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.
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Description Essential Functions
eCommerce & Website Design/Maintenance
Digital & Email Marketing
Merchandising, User Experience, and Subscription Program Maintenance
Oversee and Execute Editorial Calendar & Analytics To Support Strategy
Specific Duties
Maintain eCommerce Operations & Website
Oversee daily operations of MadcapCoffee.com, Shopify, ShipStation, and the wholesale portal, ensuring accurate listings, pricing, merchandising, and promotional execution while driving continuous UX improvements.
Own Digital, Email & CRM Marketing
Execute all DTC/B2B email campaigns, automated flows, SEO/SEM, paid digital, affiliate channels, and CRM segmentation to grow audience engagement and drive performance.
Implement social media content aligned with marketing calendars; partner with the Brand Designer to plan and support photo, video, and creative production needs.
Perform Product Marketing & Release
Own product marketing for coffees, merchandise, and brewing equipment; maintain the product and release calendar with Roastery and Green Coffee teams; write product descriptions and campaign content.
Support Wholesale Marketing & Resource Enablement
Maintain the Wholesale Buyer’s Guide, product release assets, and resource portals while coordinating B2B communication and marketing support with Sales and Retail.
Maintain Subscriptions & Merchandising Strategy
Oversee Recharge subscription operations and optimization; analyze merchandising performance, digital buying patterns, bundling, and promotions to identify growth opportunities.
Drive Analytics, GTM Support & Cross-Functional Alignment
Analyze campaign and site performance, maintain scorecard measures, support GTM planning, and coordinate with Sales, Ops, Roastery, Retail, and agency partners to execute integrated marketing strategies.
Desired Characteristics
Consumer-obsessed, empathetic, patient, and humble.
A driven self-starter and problem-solver able to operate in a start-up-like environment, wearing multiple hats and collaborating closely across teams.
Clear, consistent communicator with strong time-management and ability to manage workload independently, remotely, or while traveling.
Close observer of trends in marketing, digital, content, and social media. Identifies opportunities for Madcap and dito.
Curious, data-driven, and iterative. Able to theorize, test, verify, and adjust quickly.
2+ years in marketing, digital marketing, eCommerce, or social media.
Proficient with Shopify, ShipStation, and website CMS tools.
Recharge/subscription experience strongly preferred.
EOS, project management tools, and specialty coffee experience are a plus.
Supervisory Responsibility This role engages with external partners and works closely with internal staff. The role may support direction, coordination, or evaluation of cross-functional contributors as needed.
Position Type/Expected Hours of Work This is a full-time, salaried position averaging 40 hours/week. Occasional evenings, weekends, and extended hours may be required based on workload and product launch cycles.
Travel Travel is primarily local during the business day, with occasional out-of-area or overnight travel as needed for events such as tradeshows, photo shoots, brand launches, & retail events.
Other Duties This job description is not designed to cover or contain a comprehensive list of activities or duties required. Responsibilities may change at any time with or without notice.
This job operates in a professional office environment at Madcap’s corporate office in Grand Rapids, MI. Remote work is flexible and open to discussion. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.
#J-18808-Ljbffr