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shoplittlegrove

Social Media & Marketing Manager

shoplittlegrove, Andalusia, Alabama, United States, 36420

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Job Title:

Social Media & Marketing Manager Location:

Andalusia, AL / Hybrid Job Type:

Part-Time

Job Summary: We’re looking for a creative and organized Social Media & Marketing Manager to grow our online presence, engage with our customers, and tell the story of our boutique. This role will be responsible for planning and executing social media content, email marketing, and local promotions that reflect the heart of our brand.

Key Responsibilities:

Create and schedule engaging content across Instagram, Facebook, and other platforms

Plan monthly content calendars and seasonal campaign ideas (sales, holidays, events, product launches)

Capture and edit photos and short-form videos (product features, in-store moments, try-ons, etc.)

Write compelling captions, email copy, and occasional blog or website content

Respond to comments and messages to foster community and build customer relationships

Manage and grow text and email marketing list; design and send newsletters using platforms like Mailchimp or Textmagic

Coordinate giveaways, collaborations, and influencer partnerships with other local businesses and parent creators

Track engagement and campaign performance using basic analytics tools

Stay current on social media trends and suggest fresh, fun ideas to connect with customers

Qualifications:

Strong writing skills and a warm, brand-appropriate voice

Experience with Canva or similar tools for content design

Familiarity with Instagram Reels, Stories, and community engagement

Self-starter who’s organized, detail-oriented, and comfortable working independently

Passion for small business and love for children’s fashion or retail a big plus

Bonus Skills (Not Required):

Photography or videography experience

Basic knowledge of Shopify, SEO, or digital ads (Meta, Google)

Local marketing or event planning experience

Compensation & Flexibility:

Hourly or salaried, depending on experience and availability

Flexible hours

Creative autonomy and room to grow with the brand

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