Logo
County of Summit, OH

MARKETING SPECIALIST DFA

County of Summit, OH, Akron, Ohio, United States, 44329

Save Job

Promotes economic development initiatives and operations to achieve goals and objectives by formulating and implementing marketing strategies.

Contribute to the implementation of marketing strategies for DFA

Works with management team to create marketing and outreach materials, including brochures, and reports.

Develop accurate, accessible, and up to date information on DFA, DFWR, WRCF, and ESID accomplishments, projects, and program data.

Conduct outreach, write, and research client stories for DFA and managed entities.

Create content for websites, blogs, newsletters, and social media platforms.

Maintain consistent branding across all communication channels.

Coordinate marketing of various educational resources presented by WRCF.

Manage and grow the organization’s digital presence through social media platforms, email, and marketing campaigns.

Track and analyze website traffic, engagement metrics, and campaign performance using tools like Google Analytics and social media insights.

Prepare and present regular reports on marketing campaign performance and community impact.

Develop success stories and case studies to highlight the organization’s impact on the community.

Provide updates to senior leadership, boards, or stakeholders regarding marketing initiatives and outcomes.

Participate in planning, coordination and facilitation of trainings and workshops.

Interact with clients for preliminary loan information. Respond to online and social media questions.

Presents self in a professional, ethical, and culturally sensitive manner to coworkers, partners, and the public.

Demonstrates regular and predictable attendance.

Performs other duties as requested, directed, and/or assigned.

Qualifications or Equivalent Combinations for Training and/or Experience

Completion of bachelor’s degree in business administration, marketing, or closely related discipline and/or

Three to five years’ experience in nonprofit fundraising, communications, education, and/or external affairs

Experience that would provide the required knowledge and abilities to perform the duties of the position.

Knowledge, Skills, and Abilities

Strong interpersonal and communication skills

Desire to implement fresh marketing strategies.

Knowledge and understanding of small business challenges/opportunities.

Basic understanding of lending and credit.

Knowledge of digital and traditional marketing tools and techniques

Excellent written and verbal communication skills

Strong organizational skills to manage multiple campaigns and meet deadlines.

Ability to set priorities for a challenging workload and take initiative.

Able to determine opportunities through analysis of current and future trends.

Experience working independently and collaboratively with co-workers and stakeholders from the nonprofit, corporate, philanthropic, and public sectors.

Other Requirements

Possession of a valid driver’s license or state ID

Must maintain all required licenses, training, and certification, plus any security clearances.

Working Conditions

Job is physically comfortable, requires sitting, walking, standing, bending, keying, talking, hearing, seeing, and repetitive motions.

Work is performed in an office setting and employee will be exposed to normal hazards associated with an office environment.

Employee may be required to travel and access various assigned work sites, other offices, and agencies

Must regularly lift up to 10 pounds and occasionally lift and/or move up to 25 pounds

Work schedule - Monday - Friday 8:30 - 5pm Work Location: Cascade Plaza, Suite 1700, Akron, OH 44308 - No hybrid work schedule permitted Pre-employment testing requirements: Pre-employment drug and alcohol testing required

#J-18808-Ljbffr