BuildOps
Own the execution of our Tier 3 conferences, in-territory events, and chapter/association sponsorships. You’ll help define and scale a field marketing motion that’s grounded in experimentation, anchored in data, and focused relentlessly on generating pipeline and helping reps close deals. Expect to get your hands dirty—this is a full-stack role across strategy, logistics, on-site execution, and post-event excellence.
What you’ll do Run and refine regional events that drive pipeline:
Own execution of Tier 3 conferences, roadshow-style events, association and chapter activations, partner events, and localized experiences (dinners, roundtables, panels, VIP activities).
Build, test, and optimize a field playbook—standardizing timelines, pre/post workflows, outreach sequences, lead capture, follow-up SLAs, and field enablement.
Develop a city rotation strategy rooted in pipeline, intent, and customer density—ensuring every event is staged with a revenue outcome in mind.
Deliver flawless execution:
Manage end-to-end logistics: venue/vendor sourcing, budgeting, attendee comms, on‑site setup, and staffing.
Partner with Sales to ensure territory reps are bought in, prepared, and supported with the right assets.
Maintain brand consistency across events—from signage and swag to tone and vibe.
Support cross‑functional campaigns with field activations tied to product launches, partner pushes, and customer communities.
Track, measure, and improve:
In collaboration with the Senior Events Manager and Director of Demand Generation, define goals for every event and build reporting dashboards that track attendance, spend, lead quality, follow‑up activity, and revenue influence.
Share post‑mortems and recommendations to inform event prioritization and forecast quarterly field performance.
Test new formats, vendors, and tactics—learning what works for each segment and region.
What success looks like (6–12 months)
Built a consistent field cadence in core territories with strong alignment between Marketing and Sales.
Documented, repeatable playbook for Tier 3 and down‑market events.
Events influence measurable pipeline and sales cycle acceleration.
Reliable cost‑per‑lead and ROI benchmarks for each event type.
A cycle of experimentation that informs broader event strategy.
What you bring
5+ years of field or event marketing experience, ideally in B2B SaaS or FinTech.
Proven ability to plan and execute events that generate pipeline and elevate brand credibility.
Comfortable rolling up your sleeves—you’re as excited to build strategy as you are to haul gear or set up a booth.
Strong project management skills—you can juggle logistics, vendors, timelines, and internal stakeholders without breaking a sweat.
Obsessed with outcomes—you care less about event checklists and more about impact on sales performance.
Data‑driven and results‑oriented—you know your numbers, track them closely, and iterate fast.
Excellent communicator, collaborator, and brand steward.
Tools you may use here
Event logistics & ops:
Splash, Bizzabo, ZoomInfo Events, Asana
Marketing & CRM:
HubSpot, Salesforce
Sales alignment & follow‑up:
Outreach, Qualified, LinkedIn Sales Navigator
Reporting & analytics:
Salesforce dashboards, Looker/Tableau
(Event tool stack is evolving—flexibility and willingness to experiment is key.)
This is a hybrid position for candidates currently located in Raleigh, North Carolina, United States.
#J-18808-Ljbffr
What you’ll do Run and refine regional events that drive pipeline:
Own execution of Tier 3 conferences, roadshow-style events, association and chapter activations, partner events, and localized experiences (dinners, roundtables, panels, VIP activities).
Build, test, and optimize a field playbook—standardizing timelines, pre/post workflows, outreach sequences, lead capture, follow-up SLAs, and field enablement.
Develop a city rotation strategy rooted in pipeline, intent, and customer density—ensuring every event is staged with a revenue outcome in mind.
Deliver flawless execution:
Manage end-to-end logistics: venue/vendor sourcing, budgeting, attendee comms, on‑site setup, and staffing.
Partner with Sales to ensure territory reps are bought in, prepared, and supported with the right assets.
Maintain brand consistency across events—from signage and swag to tone and vibe.
Support cross‑functional campaigns with field activations tied to product launches, partner pushes, and customer communities.
Track, measure, and improve:
In collaboration with the Senior Events Manager and Director of Demand Generation, define goals for every event and build reporting dashboards that track attendance, spend, lead quality, follow‑up activity, and revenue influence.
Share post‑mortems and recommendations to inform event prioritization and forecast quarterly field performance.
Test new formats, vendors, and tactics—learning what works for each segment and region.
What success looks like (6–12 months)
Built a consistent field cadence in core territories with strong alignment between Marketing and Sales.
Documented, repeatable playbook for Tier 3 and down‑market events.
Events influence measurable pipeline and sales cycle acceleration.
Reliable cost‑per‑lead and ROI benchmarks for each event type.
A cycle of experimentation that informs broader event strategy.
What you bring
5+ years of field or event marketing experience, ideally in B2B SaaS or FinTech.
Proven ability to plan and execute events that generate pipeline and elevate brand credibility.
Comfortable rolling up your sleeves—you’re as excited to build strategy as you are to haul gear or set up a booth.
Strong project management skills—you can juggle logistics, vendors, timelines, and internal stakeholders without breaking a sweat.
Obsessed with outcomes—you care less about event checklists and more about impact on sales performance.
Data‑driven and results‑oriented—you know your numbers, track them closely, and iterate fast.
Excellent communicator, collaborator, and brand steward.
Tools you may use here
Event logistics & ops:
Splash, Bizzabo, ZoomInfo Events, Asana
Marketing & CRM:
HubSpot, Salesforce
Sales alignment & follow‑up:
Outreach, Qualified, LinkedIn Sales Navigator
Reporting & analytics:
Salesforce dashboards, Looker/Tableau
(Event tool stack is evolving—flexibility and willingness to experiment is key.)
This is a hybrid position for candidates currently located in Raleigh, North Carolina, United States.
#J-18808-Ljbffr