Ivy City Co
Ivy City Influencer Marketing Manager Riverton, UT·Remote·Full time Company website Apply for Influencer Marketing Manager
We are on the hunt for an Influencer Marketing Manager.This role will run the daily machine of influencer marketing and activations - manage the ShopMy strategy end to end, expand influencer and affiliate programs, launch and measure creator collaborations, secure whitelisting rights and paid amplification, and partner with the CEO to execute high-impact creator events. Success is measured by attributable revenue (last- and multi-touch), CAC efficiency, and brand amplification that compounds (UGC, long-tail links, evergreen content). Ivy City is a fast-growing, women-founded fashion brand built on creativity, community, and purpose. We design timeless, high-quality pieces that bring joy and confidence to everyday life. Our team is passionate about creating beautiful products, delivering exceptional customer experiences, and fostering a positive, collaborative workplace where ideas and people thrive. Description
Responsibilities
Build and maintain the quarterly influencer & affiliate plan aligned to product calendar, wholesale drops, and key brand moments (Mother’s Day, holiday, collabs). Translate goals (revenue, traffic, content volume) into channel-level targets across organic, gifted, paid, affiliate, and events. Own ShopMy strategy: list management, outreach, gifting logic, offer tiers, and performance tracking. Maintain a tiered roster (Hero/Mid/Long-Tail) across Moms, Occasion, Bridal/Events, Modest, Petite/Plus, and Kids/Mini creators. Execute always-on gifting and seasonal seeding with clear briefs, deadlines, and content specs. Negotiate deliverables, rates, exclusivities, usage, and whitelisting rights; route contracts and POs. Campaign Execution
Ensure creative compliance: brand voice, product priorities, dress fit/size messaging, and FTC disclosure. Traffic UTMs, promo codes, and attribution links; QA all pre- and post-flight. Affiliate Program Growth
Expand and optimize affiliate partners via ShopMy, LTK, Impact (or equivalent). Improve EPC, AOV, and conversion via tiered commission, bundles, and limited-time boosts. Maintain a clean taxonomy of links/codes; retire duplicates and monitor code leakage. Whitelisting & Paid Amplification
Secure whitelisting and content usage rights at contracting. Partner with paid media to amplify creator posts (Meta/TikTok) and test creative in DPA/dynamic formats. Monitor paid performance (CTR, CVR, MER/ROAS) and feed learnings back to creator briefs. Events & IRL Activations
Co-own influencer events (try-ons, store happenings, pop-ups, collection launches). Build invite lists, manage RSVPs, product pulls, glam, run-of-show, capture plans, and post-event recap. Drive long-tail engagement from events (post-event content waves, reels remixes, affiliate boosts). Analytics & Reporting
Maintain weekly dashboards: spend, post volume, reach, saves, CTR, sessions, CVR, AOV, revenue, cost per acquisition, content volume, and UGC library growth. Deliver post-campaign recaps with learnings and next steps; manage cohort tests and incrementality checks. Qualifications
4–6 years in influencer/affiliate marketing at an apparel, beauty, or lifestyle brand or agency. Hands-on experience with ShopMy (must-have), plus comfort with LTK/Impact/Awin (nice-to-have). Proven track record negotiating creator deals, managing dozens of partners at once, and hitting revenue/engagement goals. Strong analytics chops: UTM hygiene, GA4, link tracking, reporting, and basic pivot/Looker/Sheets. Familiarity with whitelisting, usage rights, and content licensing. Excellent writing (briefs, DMs, emails) and project management. Nice-to-Have
Fashion background with fit/sizing fluency (women’s, mini, Mommy & Me). Meta/TikTok Ads Manager familiarity for whitelisted boosts. Experience with Shopify, Klaviyo, Asana/ClickUp, and a CRM or creator CRM (Grin/Aspire/Modash). Photo/video literacy (what makes content convert).
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We are on the hunt for an Influencer Marketing Manager.This role will run the daily machine of influencer marketing and activations - manage the ShopMy strategy end to end, expand influencer and affiliate programs, launch and measure creator collaborations, secure whitelisting rights and paid amplification, and partner with the CEO to execute high-impact creator events. Success is measured by attributable revenue (last- and multi-touch), CAC efficiency, and brand amplification that compounds (UGC, long-tail links, evergreen content). Ivy City is a fast-growing, women-founded fashion brand built on creativity, community, and purpose. We design timeless, high-quality pieces that bring joy and confidence to everyday life. Our team is passionate about creating beautiful products, delivering exceptional customer experiences, and fostering a positive, collaborative workplace where ideas and people thrive. Description
Responsibilities
Build and maintain the quarterly influencer & affiliate plan aligned to product calendar, wholesale drops, and key brand moments (Mother’s Day, holiday, collabs). Translate goals (revenue, traffic, content volume) into channel-level targets across organic, gifted, paid, affiliate, and events. Own ShopMy strategy: list management, outreach, gifting logic, offer tiers, and performance tracking. Maintain a tiered roster (Hero/Mid/Long-Tail) across Moms, Occasion, Bridal/Events, Modest, Petite/Plus, and Kids/Mini creators. Execute always-on gifting and seasonal seeding with clear briefs, deadlines, and content specs. Negotiate deliverables, rates, exclusivities, usage, and whitelisting rights; route contracts and POs. Campaign Execution
Ensure creative compliance: brand voice, product priorities, dress fit/size messaging, and FTC disclosure. Traffic UTMs, promo codes, and attribution links; QA all pre- and post-flight. Affiliate Program Growth
Expand and optimize affiliate partners via ShopMy, LTK, Impact (or equivalent). Improve EPC, AOV, and conversion via tiered commission, bundles, and limited-time boosts. Maintain a clean taxonomy of links/codes; retire duplicates and monitor code leakage. Whitelisting & Paid Amplification
Secure whitelisting and content usage rights at contracting. Partner with paid media to amplify creator posts (Meta/TikTok) and test creative in DPA/dynamic formats. Monitor paid performance (CTR, CVR, MER/ROAS) and feed learnings back to creator briefs. Events & IRL Activations
Co-own influencer events (try-ons, store happenings, pop-ups, collection launches). Build invite lists, manage RSVPs, product pulls, glam, run-of-show, capture plans, and post-event recap. Drive long-tail engagement from events (post-event content waves, reels remixes, affiliate boosts). Analytics & Reporting
Maintain weekly dashboards: spend, post volume, reach, saves, CTR, sessions, CVR, AOV, revenue, cost per acquisition, content volume, and UGC library growth. Deliver post-campaign recaps with learnings and next steps; manage cohort tests and incrementality checks. Qualifications
4–6 years in influencer/affiliate marketing at an apparel, beauty, or lifestyle brand or agency. Hands-on experience with ShopMy (must-have), plus comfort with LTK/Impact/Awin (nice-to-have). Proven track record negotiating creator deals, managing dozens of partners at once, and hitting revenue/engagement goals. Strong analytics chops: UTM hygiene, GA4, link tracking, reporting, and basic pivot/Looker/Sheets. Familiarity with whitelisting, usage rights, and content licensing. Excellent writing (briefs, DMs, emails) and project management. Nice-to-Have
Fashion background with fit/sizing fluency (women’s, mini, Mommy & Me). Meta/TikTok Ads Manager familiarity for whitelisted boosts. Experience with Shopify, Klaviyo, Asana/ClickUp, and a CRM or creator CRM (Grin/Aspire/Modash). Photo/video literacy (what makes content convert).
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