Media Buyer - Meta & Tiktok - 41437970537

Job Title: Paid Media Specialist, Social Job Type: Full-time / Remote Work Hours: PST Job Overview: We’re helping our client, a premium nutritional wellness company, find a Paid Media Specialist to manage and optimize paid social campaigns across Facebook, Instagram, TikTok, Pinterest, and other platforms. In this role, you’ll handle day‑to‑day campaign execution, performance monitoring, and creative testing to ensure efficiency and growth. This role reports directly to the Sr. Manager, Paid Social + Creative Strategy.

Responsibilities Campaign Execution & Management

Execute daily campaign management across Facebook, Instagram, TikTok, Pinterest, programmatic display platforms, and other social platforms

Handle creative trafficking and campaign setup based on strategic direction from Sr. Manager

Implement influencer and publisher allowlisting strategies for content amplification

Monitor campaign performance and make tactical optimizations to improve efficiency

Manage budget pacing and allocation across campaigns and ad sets

Conduct regular account audits to identify optimization opportunities

Performance Monitoring & Optimization

Perform daily performance analysis and implement optimization recommendations

Execute A/B tests for audiences, creative, landing pages, and campaign settings

Support landing page testing and optimization initiatives for social media traffic

Monitor key metrics including CPA, ROAS, CTR, and conversion rates

Identify trends and anomalies in campaign performance and recommend solutions

Implement platform best practices for campaign optimization

Reporting & Analysis

Create daily, weekly, and monthly performance reports for leadership review

Track campaign performance against established KPIs and targets

Provide insights and recommendations based on performance data analysis

Support attribution analysis and multi-touch customer journey reporting

Maintain organized documentation of campaign strategies and results

Creative & Testing Support

Collaborate with creative teams to implement and test new creative assets

Execute creative rotation strategies to prevent ad fatigue

Monitor creative performance and provide data-driven feedback

Support creative briefing process with performance insights

Maintain creative asset libraries and performance documentation

Must-Have

+4 years of experience in paid social media advertising, preferably for DTC brands

Hands‑on experience with Facebook Ads Manager, TikTok Ads Manager, Pinterest Business, and programmatic display platforms

Experience with influencer and publisher allowlisting processes and content amplification

Proven ability to manage budgets and optimize campaigns for performance metrics (CPA, ROAS, CTR, conversion rates)

Knowledge of tracking pixels, conversion events, attribution models, and iOS 14.5+ privacy changes

Familiarity with Excel/Google Sheets for reporting and analysis

Experience with YouTube Brand Connect and YouTube advertising ecosystem (preferred)

Understanding of landing page optimization and testing methodologies

Strong attention to detail with ability to manage multiple campaigns simultaneously

Analytical mindset with ability to identify trends and optimization opportunities

Excellent organizational, time management, and communication skills

Ability to work efficiently in a fast‑paced environment

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