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Lintaroofing

Marketing Manager

Lintaroofing, Little River, South Carolina, United States, 29566

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Interested candidates should first watch this video

Then, submit their resume, cover letter, and portfolio of marketing work (including HubSpot experience) to jeffrey@lintaroofing.com. Please include "Marketing Manager Application" in the subject line.

About the Role

Linta Roofing is looking for a strategic, data-driven Marketing Manager who thrives on measurable growth, team leadership, and HubSpot mastery. This role is not about running isolated marketing campaigns—it is about driving trust, leads, and revenue growth through content marketing, paid media, SEO, lead nurturing, and conversion optimization.

We prioritize educating homeowners, delivering radical transparency, and creating trust-driven marketing. The Marketing Manager will be responsible for leading the marketing strategy, overseeing the marketing team, managing HubSpot as both a CRM and CMS, and ensuring all initiatives drive business growth.

This is an in-person role based in Little River, SC, though flexible scheduling is available.

Key Responsibilities Strategic Leadership & Growth

Develop and own the company’s marketing strategy in alignment with revenue and growth goals

Ensure all marketing efforts reflect inbound marketing philosophies

Lead weekly marketing planning and reporting meetings, ensuring accountability for goals and results

Track marketing KPIs, identifying areas for continuous improvement and increased ROI

Directly manage and mentor the Content Manager (written content) and Videographer (video content)

Set and track goals for content production (blogs, videos, web pages) to drive engagement and conversions

Provide coaching, strategic direction, and performance feedback to ensure team effectiveness

HubSpot Ownership & Optimization

Serve as HubSpot Marketing Hub admin and power user for lead nurturing, automation, and analytics

Build and optimize workflows, lead nurturing paths, lifecycle stages, and reporting dashboards

Analyze contact behavior, engagement trends, and campaign performance to refine strategy

Paid Media & External Advertising Management

Manage Google Ads, Facebook/Meta, LinkedIn, and other digital ad campaigns to optimize lead acquisition

Oversee TV, radio, and other media buys, ensuring efficient spending and performance tracking

Track ROI and attribution of all paid campaigns, adjusting strategies based on data insights

Website Optimization & Conversion Growth

Oversee website messaging, layout, and content optimization to improve conversion rates

Conduct A/B testing, heat mapping, and user behavior analysis to refine web pages and funnels

Ensure the marketing team drives constant growth in website sessions while maintaining a healthy session-to-contact rate

Lead Nurturing & Customer Journey Optimization

Implement and maintain post-conversion lead nurturing campaigns to move prospects through the sales funnel

Leverage HubSpot automation to optimize customer interactions and increase close rates

Work closely with the sales team to align marketing strategies with real-world sales performance

Analytics & Reporting

Own all marketing analytics across content, video, website, and paid channels

Provide clear, actionable insights to leadership, ensuring marketing efforts align with business goals

Track and optimize marketing spend and budget allocation based on performance data

Who You Are

A confident marketing strategist with a proven ability to lead a team and drive business growth

A HubSpot power user, experienced in campaign management, automation, reporting, and website optimization

An analytical thinker who uses data to guide decisions without stalling momentum

Aligned with an inbound marketing approach—content-first, trust-driven marketing

Experienced in managing paid media campaigns and tracking ad performance

Must-Have Experience

5+ years in a marketing strategy or manager-level role

Daily, hands-on use of HubSpot Marketing Hub (CRM, CMS, automation, analytics)

Experience managing a content-driven marketing team (writers, videographers, or similar)

Strong understanding of SEO, content strategy, and conversion rate optimization

Experience managing paid media strategy and tracking ROI of digital and traditional advertising

Proven success leading cross-functional marketing initiatives that drive measurable results

Bonus Points If You Have

Worked within an inbound marketing / content-first framework

HubSpot certifications (Inbound Marketing, Content Marketing, Marketing Software)

Experience with Hotjar, SEMrush, Google Analytics, or other CRO tools

Familiarity with video production workflows and collaboration with videographers

You have operated on EOS

Why Join Us?

Be the strategic lead of a growing, mission-driven marketing team

Work with in-house creative talent (writer and video) to bring content to life

Shape the brand, voice, and growth of a company committed to trust and transparency

Join a high-energy team that values autonomy, clarity, and results

Salary & Benefits

Competitive salary (Range: [$80,000–$100,000], negotiable based on history of creating results)

Health insurance after 90 days of employment

401K match after 1 year

Professional development budget and HubSpot training support

PTO and paid holidays

In-office collaboration (with potential for flexible scheduling)

Our Reviews "Very professional and knowledgeable. Guided me step by step through the entire process. It's hard to find excellent customer service in todays world but Daniel and Linta Roofing go above and beyond for their customers." "I was so impressed with their professionalism, timeliness, and high quality workmanship. My roofing project was a stress-free experience because they were honest and transparent from beginning to end!" "Linta Roofing did an amazing job from start to finish. Very pleased with everything!" - Chris Crowl

"I can't say enough good about Linta Roofing. They did an amazing job on our metal roof in a timely manner and competitive price. I highly recommend them." #J-18808-Ljbffr