ZAG Zyklotron AG
THE OPPORTUNITY:
This existing vacancy is open to candidates that reside in the United States.
The
Marketing Director, Campaigns
is responsible for driving pipeline creation and acceleration through integrated campaigns that span TOFU, MOFU and BOFU programs. This person will lead our campaign strategy and execution across key buyer segments (e.g., "Mid-Market, Enterprise") and prioritized multi-product strategies in close partnership with Sales, Product Marketing, Demand COE, Content and Marketing Ops.
This role bridges strategy with execution—designing scalable campaign frameworks while rolling up sleeves to ensure we deliver predictable, high-quality pipeline growth. The ideal candidate thrives in a scaling environment and brings a proven ability to lead cross functional collaboration, campaign design, and team development.
Primary Duties and Responsibilities
Own funnel metrics and quarterly marketing sourced pipeline targets across sales segments and products
Develop full-funnel integrated campaign strategies that connect thought leadership programs with how each segment buys, from awareness through opportunity acceleration.
Translate GTM priorities into marketing campaigns aligned to segment needs, sales programs (with rev ops/sales partner), and product narratives.
Integrated Program Development
Build segment-specific plans combining digital, content, events, and partner marketing motions to reach and convert target accounts.
Lead campaign calendars to manage timing, prioritization, and executional capacity across programs.
Champion the creation and adoption of campaign briefs, campaign playbooks, and post-campaign analysis templates.
Identify and test new use cases for AI in campaign planning and execution—stay on top of trends for demand and campaign marketers
Act as the key marketing partner for Sales leaders across Mid-Market and Enterprise segments.
Facilitate ongoing campaign reviews, feedback loops with Demand Engagement and Sales to align on goals, refine plays, and course-correct in real time.
Cross Functional Partnership
Work closely with Product Marketing to map messaging and sales plays to campaign structures.
Build connective tissue between the Campaigns function and Demand COE, Product Marketing and Content
Partner with the Demand COE to align campaign mechanics with channel strategy (email, webinar, content syndication, paid media).
Coordinate with Marketing Operations to establish clear measurement, campaign attribution, and performance tracking.
Minimum Skills and Qualifications
8+ years of B2B marketing experience, including related experience in Software as a Service (SaaS)
4+ years in integrated campaign management
2-3+ years of people management
Proven success in building and executing multi-channel, full-funnel campaigns
Experience partnering with Sales and Product Marketing to translate GTM needs into actionable marketing programs
Ownership of funnel metrics and pipeline targets
Strong project management and ability to manage campaign calendars and cross-functional prioritization
Experience with campaign reporting tools like PowerBI, Salesforce, Marketo
Ability to design scalable campaign frameworks, including use of Lucidchart or similar tools for flows
Track record of using campaign briefs, playbooks, and post-campaign analysis templates
Preferred Skills and Qualifications
Experience leading team buildout or standing up a campaign function
Familiarity with ABM platforms like 6sense or Demandbase
Working knowledge of AI tools or experimentation with GenAI in marketing ops or campaign planning
Campaign budget ownership and performance-based reallocation experience
VelocityEHS is committed to competitive, fair, and equitable compensation practices by offering market-based salary ranges. The expected salary range for this position is between
$144,350
and
$195,150 USD (United States) . We aim to hire between the minimum and midpoint of the salary range and offers at the maximum of the range are uncommon. The final offered salary will be based on candidate’s proficiency in skill set, prior relevant experience, internal equity, market considerations, and other factors. This role is eligible for our comprehensive benefits package.
We welcome and encourage diversity in the workplace. VelocityEHS is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, marital status, family status, veteran status, Indigenous/Native American status, or disability. Applicants with disabilities can request accessible formats, communication supports, or other accessibility assistance by contactinghrpolicy@ehs.com
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The
Marketing Director, Campaigns
is responsible for driving pipeline creation and acceleration through integrated campaigns that span TOFU, MOFU and BOFU programs. This person will lead our campaign strategy and execution across key buyer segments (e.g., "Mid-Market, Enterprise") and prioritized multi-product strategies in close partnership with Sales, Product Marketing, Demand COE, Content and Marketing Ops.
This role bridges strategy with execution—designing scalable campaign frameworks while rolling up sleeves to ensure we deliver predictable, high-quality pipeline growth. The ideal candidate thrives in a scaling environment and brings a proven ability to lead cross functional collaboration, campaign design, and team development.
Primary Duties and Responsibilities
Own funnel metrics and quarterly marketing sourced pipeline targets across sales segments and products
Develop full-funnel integrated campaign strategies that connect thought leadership programs with how each segment buys, from awareness through opportunity acceleration.
Translate GTM priorities into marketing campaigns aligned to segment needs, sales programs (with rev ops/sales partner), and product narratives.
Integrated Program Development
Build segment-specific plans combining digital, content, events, and partner marketing motions to reach and convert target accounts.
Lead campaign calendars to manage timing, prioritization, and executional capacity across programs.
Champion the creation and adoption of campaign briefs, campaign playbooks, and post-campaign analysis templates.
Identify and test new use cases for AI in campaign planning and execution—stay on top of trends for demand and campaign marketers
Act as the key marketing partner for Sales leaders across Mid-Market and Enterprise segments.
Facilitate ongoing campaign reviews, feedback loops with Demand Engagement and Sales to align on goals, refine plays, and course-correct in real time.
Cross Functional Partnership
Work closely with Product Marketing to map messaging and sales plays to campaign structures.
Build connective tissue between the Campaigns function and Demand COE, Product Marketing and Content
Partner with the Demand COE to align campaign mechanics with channel strategy (email, webinar, content syndication, paid media).
Coordinate with Marketing Operations to establish clear measurement, campaign attribution, and performance tracking.
Minimum Skills and Qualifications
8+ years of B2B marketing experience, including related experience in Software as a Service (SaaS)
4+ years in integrated campaign management
2-3+ years of people management
Proven success in building and executing multi-channel, full-funnel campaigns
Experience partnering with Sales and Product Marketing to translate GTM needs into actionable marketing programs
Ownership of funnel metrics and pipeline targets
Strong project management and ability to manage campaign calendars and cross-functional prioritization
Experience with campaign reporting tools like PowerBI, Salesforce, Marketo
Ability to design scalable campaign frameworks, including use of Lucidchart or similar tools for flows
Track record of using campaign briefs, playbooks, and post-campaign analysis templates
Preferred Skills and Qualifications
Experience leading team buildout or standing up a campaign function
Familiarity with ABM platforms like 6sense or Demandbase
Working knowledge of AI tools or experimentation with GenAI in marketing ops or campaign planning
Campaign budget ownership and performance-based reallocation experience
VelocityEHS is committed to competitive, fair, and equitable compensation practices by offering market-based salary ranges. The expected salary range for this position is between
$144,350
and
$195,150 USD (United States) . We aim to hire between the minimum and midpoint of the salary range and offers at the maximum of the range are uncommon. The final offered salary will be based on candidate’s proficiency in skill set, prior relevant experience, internal equity, market considerations, and other factors. This role is eligible for our comprehensive benefits package.
We welcome and encourage diversity in the workplace. VelocityEHS is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, marital status, family status, veteran status, Indigenous/Native American status, or disability. Applicants with disabilities can request accessible formats, communication supports, or other accessibility assistance by contactinghrpolicy@ehs.com
#J-18808-Ljbffr