Capital One
* Incorporate SEO best practices into all marketing to improve organic rankings, traffic and accounts to Capital One web properties* Review organic search research (content gap, competitive, technical, etc.) to identify relevant trends and patterns to inform on-site & off-site development* Create holistic editorial briefs, leading to compelling customer and prospect communications* Review and provide feedback on marketing channel assets, such as articles and videos; apply foundational industry, bank and Capital One product knowledge to improve these assets* Manage marketing creative review processes in workflow management systems* Tactfully negotiate compromises and common ground with stakeholders to find solutions during creative development* Monitor, manage and organize SEO intake requests from internal and external partner groups; digest information and communicate relevant points to agencies and internal partners* Flawlessly execute a well-managed governance process to ensure audit readiness for all consumer-facing marketing assets* Provide feedback and share with key stakeholders on web analytics, KPIs and SEO reports to highlight business-relevant insights; create and manage dashboards for respective KPIs* Day-to-day management of agency partners; including building and iterating on meeting agendas, compiling takeaways and action items, communicating leadership messages to partners and handling all scheduling and logistics* Seamlessly manage a budget across multiple internal partners and external agencies* Manage workload in agile environment* This role reports to Senior Manager, SEO* Content Strategy & Planning: Develop and manage a robust content calendar for our checking account products. Your strategy will be grounded in SEO insights, customer research, and business priorities, addressing topics like "how to open a checking account," "understanding overdraft options," and "benefits of mobile banking."* Content Creation & Management: Write, edit, and publish clear, empathetic, and jargon-free content that simplifies complex financial topics. You'll collaborate with freelance writers, designers, and video producers to create a rich mix of content formats.* Compliance & Brand Alignment: Work closely with our Legal and Compliance partners to ensure all content is accurate, transparent, and meets the strict standards of a regulated financial institution. You'll become an expert in our brand voice and tone.* Competitive Analysis: Keep a pulse on the competitive landscape, analyzing what other banks and fintech companies are doing in the content and SEO space to ensure Capital One remains a leader.* Innovate: find the leverage and maximize value in the ever-changing search landscape with a focus on AIO and GEO measurement, technical and content strategies implementation* Capital One is a mission-driven company that provides purpose for all Associates outside of day-to-day work* Being a part of the local community is highly encouraged and supported at Capital One; ranging from pro bono digital marketing work for non-profits to helping out in our People Centers* Ongoing learning is fostered to remain on top of current industry trends (conferences, classes, external guest speakers)* Bachelor’s degree or military experience* At least 3 years of digital marketing experience* At least 3 years of experience using G-Suite* At least 3 years of experience with Google Analytics and Google Marketing Platform products* Experience in agile marketing principles* 4+ years of SEO marketing experience* Experience working with Google Search Console, Data Studio, STAT, or SEMRushDataCapital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
#J-18808-Ljbffr