Musckids
Marketing and Communications Analytics Manager
Musckids, Charleston, South Carolina, United States, 29408
* Conduct segmentation, targeting and behavioral analysis to support personalized patient and student journeys and targeted outreach.* Analyze multi-channel campaign performance across digital, email, paid media, and outreach programs.* Partner with external agencies and vendors to evaluate campaign effectiveness and translate performance data into insights that inform strategy and improve ROI.* Develop and maintain dashboards and reports to monitor KPIs such as patient and student acquisition cost, conversion rates, engagement metrics, and lifetime value.* Collaborate with internal teams (brand, digital, CRM, communications, clinical and university) to align analytics with strategic goals and regulatory requirements.* Implement and refine attribution models to understand the impact of various touchpoints across the healthcare funnel.* Own list management supporting campaigns related to consumers/patients, providers and students.* Present insights and recommendations to senior leadership, driving data-informed decision-making across the organization.* Bachelor’s or Master’s degree in Marketing, Data Science, Public Health, Business Analytics, or related field.* Minimum 7 years of experience in marketing analytics, preferably within healthcare, higher education, or regulated industries.* Proficiency in tools such as Google Analytics, Tableau, Power BI, SQL, Excel, and marketing automation platforms (e.g., Salesforce Health Cloud, Marketo).* Understanding of HIPAA-compliant data practices and healthcare consumer behavior.* Experience with A/B testing, funnel analysis, and campaign optimization.* Excellent communication skills with the ability to translate data into strategic insights for both technical and non-technical audiences.* Experience working with external agencies and managing vendor relationships.* Experience with Python or R for advanced analytics.* Familiarity with healthcare-specific platforms and EMR/CRM integrations.* Knowledge of privacy regulations (e.g., HIPAA, GDPR) and data governances.- **Lifting & Force Requirements**
* Lift/carry 50 lbs. unassisted: Infrequent
* Lift/lower 50 lbs. from floor to 36”: Infrequent
* Lift up to 25 lbs. overhead: Infrequent
* Exert up to 50 lbs. of force: Frequent
+ *Examples:*
- Transfer 100 lb. non-ambulatory patient = 50 lbs. force
- Push 400 lb. patient in wheelchair on carpet = 20 lbs. force
- Push patient stretcher one-handed = 25 lbs. forceThank you for wanting to be part of the Medical University of South Carolina team. Whether you want to teach the next generation of health care leaders, innovate new business models, discover the next breakthrough or provide patient care, there's a role for you that fuels your passion and takes advantage of your skills.There are career opportunities available in academics, research, hospital medicine, physician practices and support services, from patient billing to IT. As an applicant, you can search jobs for all MUSC entities as well as search by category and location.MUSC attracts more than $250 million annually in research funding, making it the biggest magnet for biomedical, extramural research dollars of all institutions of higher learning in South Carolina. The Clinical and Translational Science Award (CTSA) Program aims to advance
to increase the speed at which new treatments become available to patients.MUSC Health, the clinical enterprise, operates a 750 bed medical center, which includes a nationally recognized Children’s Hospital, the Ashley River Tower (cardiovascular, digestive disease, and surgical oncology), Hollings Cancer Center (one of fewer than 70 elite National Cancer Institute designated centers), a Level I Trauma Center and the Institute of Psychiatry. In addition, there are more than 100 outreach clinics, hospital/health system affiliations, and telehealth sites.
U.S. News & World Report placed us among the , with 11 specialties in the top 50. The MUSC Medical Center is also
in South Carolina. #J-18808-Ljbffr
* Lift/carry 50 lbs. unassisted: Infrequent
* Lift/lower 50 lbs. from floor to 36”: Infrequent
* Lift up to 25 lbs. overhead: Infrequent
* Exert up to 50 lbs. of force: Frequent
+ *Examples:*
- Transfer 100 lb. non-ambulatory patient = 50 lbs. force
- Push 400 lb. patient in wheelchair on carpet = 20 lbs. force
- Push patient stretcher one-handed = 25 lbs. forceThank you for wanting to be part of the Medical University of South Carolina team. Whether you want to teach the next generation of health care leaders, innovate new business models, discover the next breakthrough or provide patient care, there's a role for you that fuels your passion and takes advantage of your skills.There are career opportunities available in academics, research, hospital medicine, physician practices and support services, from patient billing to IT. As an applicant, you can search jobs for all MUSC entities as well as search by category and location.MUSC attracts more than $250 million annually in research funding, making it the biggest magnet for biomedical, extramural research dollars of all institutions of higher learning in South Carolina. The Clinical and Translational Science Award (CTSA) Program aims to advance
to increase the speed at which new treatments become available to patients.MUSC Health, the clinical enterprise, operates a 750 bed medical center, which includes a nationally recognized Children’s Hospital, the Ashley River Tower (cardiovascular, digestive disease, and surgical oncology), Hollings Cancer Center (one of fewer than 70 elite National Cancer Institute designated centers), a Level I Trauma Center and the Institute of Psychiatry. In addition, there are more than 100 outreach clinics, hospital/health system affiliations, and telehealth sites.
U.S. News & World Report placed us among the , with 11 specialties in the top 50. The MUSC Medical Center is also
in South Carolina. #J-18808-Ljbffr