GE HealthCare
SEM Manager
GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world‑changing realities, and join an organization where every voice makes a difference.
Overview
As the SEM Manager for USCAN, this role will be responsible for leading, coordinating and/or managing the development and execution of search marketing plans, including traditional search engines as well as AEO and GEO, and identifying and executing opportunities to drive growth.
Core Responsibilities
Innovation Mindset: Ability to harness AI advancements in search, specifically AEO and GEO, and analytics to identify opportunities, drive smarter optimizations, improve efficiency, and future‑prove SEM strategy.
Data & Revenue‑Driven Strategy: Align paid search programs with business needs along the customer journey, ensuring campaigns contribute to growth targets.
Search Ownership: Develop and own the paid search roadmap across Google and Bing, driving measurable growth in leads, opportunity pipeline, and revenue.
Analytics & Reporting: Develop clear reporting of performance and outcomes, and present results to stakeholders.
Optimization Expertise: Lead advanced keyword strategy, bidding, A/B testing, audience targeting, and landing page optimization.
Budget Stewardship: Own and forecast SEM budgets, optimizing for ROI and scalability.
Cross‑Functional Partnership: Work with marketing and product teams to integrate SEM into broader customer lifecycle programs.
Trendspotting: Stay ahead of platform changes, AI tools, and industry best practices.
Qualifications
Experience: 6–8 years in SEM/Paid Search, with at least 3 years in a strategy capacity.
Bachelor’s degree in Marketing, Business, or a related field.
Innovation: Proven ability to implement new strategies, tools, and frameworks that scale growth.
Revenue Mindset: Deep understanding of how paid search drives value across the customer journey.
Performance Track Record: Demonstrated success improving CPA, ROAS, conversion quality, and tying SEM to revenue outcomes.
Analytics Expertise: Advanced proficiency in Google Ads, GA4, Looker/Data Studio, Adobe Analytics, or similar.
Strategic Influence: Experience communicating to senior stakeholders how SEM impacts the business.
Leadership: Comfortable leading strategy, managing budgets, and coordinating across cross‑functional teams.
Benefits & Compensation
Salary range: $101,760.00 – $152,640.00 Annual. Includes competitive benefits: medical, dental, vision, paid time off, 401(k) plan, life, disability, accident insurance, and tuition reimbursement.
Equal Opportunity Employer
GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity, age, disability, protected veteran status or other characteristics protected by law.
Relocation Assistance Provided
No
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Sales
Industries
Hospitals and Health Care
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