Navan Inc
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We’re looking for a data-driven, results-obsessed lifecycle marketing leader to own and scale our lifecycle marketing strategy across the full customer journey for Navan’s products. This role is pivotal in driving remarketing, and cross-sell programs that maximize customer engagement, retention, and lifetime value.
As the Director of Lifecycle Marketing, you will be responsible for our owned marketing channels—including Email, Push, SMS, In-Product, and In-App messaging. You’ll define the vision, set the roadmap, and oversee execution of lifecycle initiatives that directly influence revenue.
You’ll work closely with Product, Data, Brand, and Marketing Operations and Account Management teams to drive cross-functional alignment and impact.
What You'll Do:
Lifecycle Strategy & Vision: Architect and lead the end-to-end lifecycle marketing strategy to support engagement, retention, and cross-sell. Build and prioritize a roadmap that drives revenue, improves usage rates, customer retention, and LTV Advocate: Champion the resourcing, tooling, and prioritization required to unlock the role’s full growth potential Collaborate: Work cross-functionally with Account Management , Product Marketing, Revenue Operations, Sales, Engineering and Data team to embed lifecycle logic across the customer experience Design, execute & Optimize: Oversee the development and launch of automated and manual campaigns across email, and in-app channels. Ensure campaigns are timely, personalized, and aligned with product and business priorities Segmentation & Personalization: Build sophisticated targeting strategies using behavioral, demographic, and transactional data. Partner with Data Engineering and Marketing Analytics to unlock new personalization capabilities Testing & Experimentation: Own a robust testing agenda across creative, messaging, and audience strategies. Leverage AI tools and predictive modeling to continuously improve campaign performance Performance Analysis & Reporting: Define and track KPIs across lifecycle programs. Deliver actionable insights to senior leadership and continuously refine strategy based on performance data Compliance & Best Practices: Ensure all campaigns adhere to regulatory standards and industry best practices, with a strong focus on customer privacy and data protection Build guidelines and best practices to minimize bot activities and maximize impact What we’re looking for:
You hold a Bachelor’s degree in Marketing, Business, Communications, or another relevant field; an MBA or advanced degree is a plus. You bring 12+ years of relevant experience in lifecycle marketing, database marketing, PLG, demand generation, ideally within B2B SaaS, travel or technology sectors. You are skilled in translating data into strategy. Comfortable owning KPIs and presenting insights to executive stakeholders. Fluent Hands-on experience with Marketo or similar platforms (Braze, Iterable, Pocus, etc.), CDP, etc. Collaborative Leader: Strong communicator and cross-functional partner. Able to influence across Product, Data, Brand, and Growth teams Testing Mindset: Data driven and passionate about working at the intersection of product, marketing and engineering to drive experimentation and optimization. Experienced in A/B testing, multivariate testing, and scaling winning strategies. You excel in a fast-paced environment, combining strategic thinking with exceptional project management, communication, and leadership skills. Pay Range
$138,750 — $270,000 USD Navan is the leading all-in-one business travel and expense management solution that makes travel easy for frequent travelers. From finding flights and hotels, to automating expense reconciliation, with 24/7 support along the way, Navan delivers an intuitive experience travelers love and finance teams rely on. See how Navan customers benefit and learn more at navan.com . Navan provides a comprehensive benefits package tailored to support your well-being and financial security. Our offerings include generous medical plans, dental, and vision benefits with premiums covered by Navan, as well as various insurance options designed to cover each family's needs. We also prioritize your holistic wellness with perks like paid parental and bereavement leave, subsidized commuter benefits, mental health support, connectivity stipends, and even pet insurance. Workplace Policy
Navan believes in the value of in-person connections, whether that is sitting down to have lunch with one another, taking a walking 1:1, or collaborating in a room together. The connections forged through face-to-face interactions improve company culture and drive business results. Navan invests in global office spaces — in the U.S., Europe, and Asia, among others — that feel welcoming. Perks such as lunches and happy hours create a strong team environment to help you do your best work. We prioritize in-person connections and operate on a four-day-in-office work model. Please expect this policy for all roles that are tied to an office. Navan is an equal opportunity employer. We make all employment decisions based solely on merit. We provide equal employment opportunity to all applicants and employees without discrimination on the bases of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We prohibit any such discrimination or harassment. This policy applies to all terms and conditions of employment, including hiring. Accommodations
Navan complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law. Navan will reasonably accommodate qualified individuals with a disability in connection with applications for employment as required by law. Please review Navan's Candidate Privacy Notice here . Job Search Best Practices
We have been made aware of recruitment scams involving fraudulent amount to lure job seekers into sending money or personal information in returnfor fake job offers or coerce them into purchasing equipment by electronicfunds transfer (Zelle, Venmo, etc.) Legitimate Navan recruiters will neverask for money in any recruitment or onboarding activities. All available job openings at Navan will be posted on Navan’s website and all Navan recruiters will be reachable through an email address ending in “@navan.com” or “@navan.tech” or "@talent.navan.com".
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Lifecycle Strategy & Vision: Architect and lead the end-to-end lifecycle marketing strategy to support engagement, retention, and cross-sell. Build and prioritize a roadmap that drives revenue, improves usage rates, customer retention, and LTV Advocate: Champion the resourcing, tooling, and prioritization required to unlock the role’s full growth potential Collaborate: Work cross-functionally with Account Management , Product Marketing, Revenue Operations, Sales, Engineering and Data team to embed lifecycle logic across the customer experience Design, execute & Optimize: Oversee the development and launch of automated and manual campaigns across email, and in-app channels. Ensure campaigns are timely, personalized, and aligned with product and business priorities Segmentation & Personalization: Build sophisticated targeting strategies using behavioral, demographic, and transactional data. Partner with Data Engineering and Marketing Analytics to unlock new personalization capabilities Testing & Experimentation: Own a robust testing agenda across creative, messaging, and audience strategies. Leverage AI tools and predictive modeling to continuously improve campaign performance Performance Analysis & Reporting: Define and track KPIs across lifecycle programs. Deliver actionable insights to senior leadership and continuously refine strategy based on performance data Compliance & Best Practices: Ensure all campaigns adhere to regulatory standards and industry best practices, with a strong focus on customer privacy and data protection Build guidelines and best practices to minimize bot activities and maximize impact What we’re looking for:
You hold a Bachelor’s degree in Marketing, Business, Communications, or another relevant field; an MBA or advanced degree is a plus. You bring 12+ years of relevant experience in lifecycle marketing, database marketing, PLG, demand generation, ideally within B2B SaaS, travel or technology sectors. You are skilled in translating data into strategy. Comfortable owning KPIs and presenting insights to executive stakeholders. Fluent Hands-on experience with Marketo or similar platforms (Braze, Iterable, Pocus, etc.), CDP, etc. Collaborative Leader: Strong communicator and cross-functional partner. Able to influence across Product, Data, Brand, and Growth teams Testing Mindset: Data driven and passionate about working at the intersection of product, marketing and engineering to drive experimentation and optimization. Experienced in A/B testing, multivariate testing, and scaling winning strategies. You excel in a fast-paced environment, combining strategic thinking with exceptional project management, communication, and leadership skills. Pay Range
$138,750 — $270,000 USD Navan is the leading all-in-one business travel and expense management solution that makes travel easy for frequent travelers. From finding flights and hotels, to automating expense reconciliation, with 24/7 support along the way, Navan delivers an intuitive experience travelers love and finance teams rely on. See how Navan customers benefit and learn more at navan.com . Navan provides a comprehensive benefits package tailored to support your well-being and financial security. Our offerings include generous medical plans, dental, and vision benefits with premiums covered by Navan, as well as various insurance options designed to cover each family's needs. We also prioritize your holistic wellness with perks like paid parental and bereavement leave, subsidized commuter benefits, mental health support, connectivity stipends, and even pet insurance. Workplace Policy
Navan believes in the value of in-person connections, whether that is sitting down to have lunch with one another, taking a walking 1:1, or collaborating in a room together. The connections forged through face-to-face interactions improve company culture and drive business results. Navan invests in global office spaces — in the U.S., Europe, and Asia, among others — that feel welcoming. Perks such as lunches and happy hours create a strong team environment to help you do your best work. We prioritize in-person connections and operate on a four-day-in-office work model. Please expect this policy for all roles that are tied to an office. Navan is an equal opportunity employer. We make all employment decisions based solely on merit. We provide equal employment opportunity to all applicants and employees without discrimination on the bases of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We prohibit any such discrimination or harassment. This policy applies to all terms and conditions of employment, including hiring. Accommodations
Navan complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law. Navan will reasonably accommodate qualified individuals with a disability in connection with applications for employment as required by law. Please review Navan's Candidate Privacy Notice here . Job Search Best Practices
We have been made aware of recruitment scams involving fraudulent amount to lure job seekers into sending money or personal information in returnfor fake job offers or coerce them into purchasing equipment by electronicfunds transfer (Zelle, Venmo, etc.) Legitimate Navan recruiters will neverask for money in any recruitment or onboarding activities. All available job openings at Navan will be posted on Navan’s website and all Navan recruiters will be reachable through an email address ending in “@navan.com” or “@navan.tech” or "@talent.navan.com".
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