NAFSA: Association of International Educators
Associate Director, Public Policy & Media Relations
NAFSA: Association of International Educators, Washington, District of Columbia, us, 20022
POSITION SUMMARY
The Associate Director, Public Policy and Media Relations serves a dual function of supporting both the public policy and media relations/advocacy teams. Under the guidance of the Senior Director for Advocacy and Strategic Communications, this position will support the legislative work of the department and assist with constituent advocacy strategies, as well as implement NAFSA’s media relations plan.
ESSENTIAL FUNCTIONS Implement NAFSA’s media relations function in collaboration with the Senior Director of Advocacy and Strategic Communications (25%)
Screen, refer, schedule, or respond to media inquiries as appropriate
Master and manage the media monitoring system analytics and reporting tools to recommend media strategy to position association’s agenda
Track media impact and responses, sharing periodic reports with department
Compile daily press clippings and optimize the process for time-efficiency
Review and develop processes as necessary to ensure the media relations operation is organized with efficient processing and tracking media inquiries and impact
Conduct background media research on public policy issues; undertake reporter and media outlet research as needed
Manage logistics and administrative details for both media-related and advocacy events, including in-district visits, and tech event production of virtual trainings and webinars
Write, edit, and proofread materials, including pitches, press releases, blog posts, announcements, profiles, backgrounders, fact sheets, talking points, biographies and other media-related items
Manage distribution of official NAFSA statements to the press
Collaborate with the Sr. Director, Public Policy & Legislative Strategy to support legislative and advocacy work of the department (25%)
Draft and finalize Hill and grassroots advocacy campaigns and communications
Master and manage the department’s use of workflow and contact management system to maintain and organize key contacts and grassroots advocates and event planning tasks for activities related to NAFSA’s public policy agenda
Track advocate engagement in advocacy campaigns and congressional office responses by maintaining dashboards and sharing periodic reports
Analyze federal legislative tracking and advocate engagement data to recommend congressional champions and inform targeted outreach strategies
Monitor policy updates for the department and flag key issues
Ensure consistency and high-quality presentation of the association’s outreach with policymakers by serving as quality control on materials prepared by the department
Conduct public policy research, as needed
Ongoing support of constituent advocacy team deliverables (25%)
Plan and execute the tech production of virtual components of Advocacy Day and other events, committing to mastery of Zoom tech tools and online meeting best practices.
Make recommendations to optimize performance of Hill outreach, grassroots advocacy campaigns, and newsletter design based on data insights.
Identify top-performing advocates and suggest advanced engagement strategies (segmentation by issue, segmentation by key state, etc.)
Backstop the Senior Director for Advocacy and Strategic Communications in implementing constituent advocacy during high volume, time-sensitive campaigns
Support and manage operational processes that ensure a high-quality, functioning department (20%)
Assume primary responsibility for website updates for the department, including newsletter updates, policy priorities, and Policy Digest
Prepare and monitor the public policy budget, under the direction of the Deputy Executive Director
Develop and provide oversight of budget line items that include operational expenses for the department such as dues, subscriptions, graphic design, printing, etc.
Manage public policy and media relations digital files and filing system.
Field department inquiries and determine required actions; initiate responses when appropriate or refer to other staff and follow-up on progress
Engage media monitoring and advocacy/legislative tracking vendors to evaluate opportunities to upgrade existing systems.
Performs other duties and special projects as assigned (5%)
Performs other duties and special projects as assigned
Requirements REQUIRED QUALIFICATIONS Education
Bachelor’s degree in a relevant field
Experience
At least three years of related experience
Strong interest in public policy, U.S. government, media, and advocacy
Comfortable working with databases and website technology
Excellent written and oral communication and organizational skills
Ability to effectively communicate and convey information across multiple formats and channels, ensuring understanding and engagement
Ability to work collaboratively in a team environment, under pressure, and juggle multiple-priorities while meeting deadlines.
PREFERRED QUALIFICATIONS Experience
Capitol Hill, federal agency, non-profit, or media outreach and communications experience preferred;
International education/exchange or international affairs experience preferred
Experience planning, organizing and managing projects; ensuring deliverables are achieved on time and within scope
Proficiency in using Excel spreadsheets preferred
Ability to take initiative, set priorities, and exercise sound judgment;
Commitment to the association’s mission.
Work Environment The standard workday is generally 9:00 a.m. to 5:00 p.m. EST. During the week after Memorial Day to Labor Day, it is 8:30 a.m. to 5:30 p.m. Monday through Thursday and 9:00 a.m. to 12:00 p.m. on Friday. NAFSA employees are eligible to apply for regular teleworking two days a week (on Mondays and Fridays). Travel is required occasionally related to job responsibilities, especially for the annual conference or other leadership meetings. Participation in the NAFSA annual conference the week of Memorial Day, including the holiday itself, is a job requirement. The annual conference is held in varying cities. Tasks are performed in a typical office environment, involving sitting for extended periods of time. Sitting, standing, bending, and lifting 10lbs or less will occur intermittently throughout the workday. Position involves constant use of computer keyboard and monitor, with intermittent use of headset and microphone.
Total Compensation, Benefits The target salary for this full-time, 35-hour per week Associate Director, Public Policy & Media Relations position is $67,000. Total compensation for employment at NAFSA entails a competitive employee benefits package including:
Competitively priced medical and dental insurance plans with CareFirst
403(b) retirement plan with eligibility for a 7% employer contribution
Generous paid vacation, sick, personal, parental, and compassionate leave plans
Seventeen paid days on and around federal holidays
Fully paid group life and disability insurance coverage
Health and dependent care flexible spending account plans
Pre-tax parking and transportation plans
Free onsite fitness center and secure bicycle parking
Salary Description Salary range minimum/target: $67,000
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ESSENTIAL FUNCTIONS Implement NAFSA’s media relations function in collaboration with the Senior Director of Advocacy and Strategic Communications (25%)
Screen, refer, schedule, or respond to media inquiries as appropriate
Master and manage the media monitoring system analytics and reporting tools to recommend media strategy to position association’s agenda
Track media impact and responses, sharing periodic reports with department
Compile daily press clippings and optimize the process for time-efficiency
Review and develop processes as necessary to ensure the media relations operation is organized with efficient processing and tracking media inquiries and impact
Conduct background media research on public policy issues; undertake reporter and media outlet research as needed
Manage logistics and administrative details for both media-related and advocacy events, including in-district visits, and tech event production of virtual trainings and webinars
Write, edit, and proofread materials, including pitches, press releases, blog posts, announcements, profiles, backgrounders, fact sheets, talking points, biographies and other media-related items
Manage distribution of official NAFSA statements to the press
Collaborate with the Sr. Director, Public Policy & Legislative Strategy to support legislative and advocacy work of the department (25%)
Draft and finalize Hill and grassroots advocacy campaigns and communications
Master and manage the department’s use of workflow and contact management system to maintain and organize key contacts and grassroots advocates and event planning tasks for activities related to NAFSA’s public policy agenda
Track advocate engagement in advocacy campaigns and congressional office responses by maintaining dashboards and sharing periodic reports
Analyze federal legislative tracking and advocate engagement data to recommend congressional champions and inform targeted outreach strategies
Monitor policy updates for the department and flag key issues
Ensure consistency and high-quality presentation of the association’s outreach with policymakers by serving as quality control on materials prepared by the department
Conduct public policy research, as needed
Ongoing support of constituent advocacy team deliverables (25%)
Plan and execute the tech production of virtual components of Advocacy Day and other events, committing to mastery of Zoom tech tools and online meeting best practices.
Make recommendations to optimize performance of Hill outreach, grassroots advocacy campaigns, and newsletter design based on data insights.
Identify top-performing advocates and suggest advanced engagement strategies (segmentation by issue, segmentation by key state, etc.)
Backstop the Senior Director for Advocacy and Strategic Communications in implementing constituent advocacy during high volume, time-sensitive campaigns
Support and manage operational processes that ensure a high-quality, functioning department (20%)
Assume primary responsibility for website updates for the department, including newsletter updates, policy priorities, and Policy Digest
Prepare and monitor the public policy budget, under the direction of the Deputy Executive Director
Develop and provide oversight of budget line items that include operational expenses for the department such as dues, subscriptions, graphic design, printing, etc.
Manage public policy and media relations digital files and filing system.
Field department inquiries and determine required actions; initiate responses when appropriate or refer to other staff and follow-up on progress
Engage media monitoring and advocacy/legislative tracking vendors to evaluate opportunities to upgrade existing systems.
Performs other duties and special projects as assigned (5%)
Performs other duties and special projects as assigned
Requirements REQUIRED QUALIFICATIONS Education
Bachelor’s degree in a relevant field
Experience
At least three years of related experience
Strong interest in public policy, U.S. government, media, and advocacy
Comfortable working with databases and website technology
Excellent written and oral communication and organizational skills
Ability to effectively communicate and convey information across multiple formats and channels, ensuring understanding and engagement
Ability to work collaboratively in a team environment, under pressure, and juggle multiple-priorities while meeting deadlines.
PREFERRED QUALIFICATIONS Experience
Capitol Hill, federal agency, non-profit, or media outreach and communications experience preferred;
International education/exchange or international affairs experience preferred
Experience planning, organizing and managing projects; ensuring deliverables are achieved on time and within scope
Proficiency in using Excel spreadsheets preferred
Ability to take initiative, set priorities, and exercise sound judgment;
Commitment to the association’s mission.
Work Environment The standard workday is generally 9:00 a.m. to 5:00 p.m. EST. During the week after Memorial Day to Labor Day, it is 8:30 a.m. to 5:30 p.m. Monday through Thursday and 9:00 a.m. to 12:00 p.m. on Friday. NAFSA employees are eligible to apply for regular teleworking two days a week (on Mondays and Fridays). Travel is required occasionally related to job responsibilities, especially for the annual conference or other leadership meetings. Participation in the NAFSA annual conference the week of Memorial Day, including the holiday itself, is a job requirement. The annual conference is held in varying cities. Tasks are performed in a typical office environment, involving sitting for extended periods of time. Sitting, standing, bending, and lifting 10lbs or less will occur intermittently throughout the workday. Position involves constant use of computer keyboard and monitor, with intermittent use of headset and microphone.
Total Compensation, Benefits The target salary for this full-time, 35-hour per week Associate Director, Public Policy & Media Relations position is $67,000. Total compensation for employment at NAFSA entails a competitive employee benefits package including:
Competitively priced medical and dental insurance plans with CareFirst
403(b) retirement plan with eligibility for a 7% employer contribution
Generous paid vacation, sick, personal, parental, and compassionate leave plans
Seventeen paid days on and around federal holidays
Fully paid group life and disability insurance coverage
Health and dependent care flexible spending account plans
Pre-tax parking and transportation plans
Free onsite fitness center and secure bicycle parking
Salary Description Salary range minimum/target: $67,000
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