Director, Communications - Marketing & Media Job at BAE Systems, Inc. in Falls C

Director, Communications - Marketing & Media BAE Systems, Inc. is hiring a Director of Marketing & Media to support our Platforms and Services (P&S) Sector. The Director will lead a team of Marketing and Media Relations experts to execute a comprehensive marketing strategy. The role focuses on building brand, supporting business development, and engaging global stakeholders. Responsibilities Develop and execute a comprehensive strategy to market and promote the company’s expertise in global military platforms and services in alignment with the company’s brand and the sector’s business objectives. Lead a team of experts to deliver cutting‑edge content across the marketing, creative, digital, social, media, and exhibitions disciplines. Manage the content and coordination approval process for the sector in conjunction with colleagues across the business to ensure our content strengthens the overall brand. Influence enterprise‑level decisions with expert communications knowledge of audiences, policies, strategies, and objectives. Conduct market research and analysis to identify trends, opportunities, and challenges, and mentor and guide your team to make data‑based decisions. Collaborate with cross‑functional teams, including Business Development, Government Relations, and Communications to ensure alignment and maximize marketing impact. Manage and optimize the marketing budget to achieve maximum ROI. Develop and maintain relationships with key industry partners, media, and influencers. Stay up to date with industry trends, competitor activity, and emerging marketing technologies. Measure and report on marketing performance, providing insights and recommendations for improvement. Set clear expectations and goals to achieve business results by directing others. Teach, mentor, and coach both direct and indirect reports to ensure continued development across the communications team. Required Education, Experience & Skills Bachelor’s Degree and 12 years work experience or equivalent experience. Experience in Marketing and Media Management. Experience in Marketing Metrics and Data Analysis. Proven track record of success in driving business growth through marketing initiatives. Strong understanding of marketing principles, including brand management, lead generation, and campaign execution. Strong understanding of media relations, social media, digital media, and exhibitions. Familiarity with marketing automation platforms, CRM systems, and other marketing technologies. Demonstrated performance in leading a team and providing mentorship and coaching to direct and indirect reports. Ability to work in a fast‑paced environment and adapt to changing priorities. Ability to weigh competing priorities or solutions in problem‑solving and identify and implement solutions at the enterprise level. Ability to develop and set communications processes, procedures, and/or policies for area of expertise and ensure compliance. Excellent communication, project management, and leadership skills. Strong analytical and problem‑solving skills. Strong writing and editing skills. Preferred Education, Experience & Skills Advanced Degree in Marketing, Business, or a related field. Certification in Marketing, such as a Certified Marketing Professional (CMP) or a similar designation. Demonstrated expertise in both Media Relations and Marketing. Experience with Defense industry‑specific marketing challenges and opportunities. Knowledge of government contracting and procurement processes. Exceptional writing and editing skills. Experience with team management and leadership. Pay Information Full‑Time Salary Range: $135,556 – $230,444. Employee Benefits Health, dental, vision insurance; health savings accounts; 401(k) savings plan; disability coverage; life and accident insurance; employee assistance program; legal plan; other perks including discounts on home, auto, and pet insurance. Paid time off, paid holidays, parental, military, bereavement, and federal/state sick leave. Employee recognition program and additional incentives based on position level and/or job specifics. About BAE Systems Platforms & Services BAE Systems, Inc. is the U.S. subsidiary of BAE Systems plc, an international defense, aerospace and security company delivering a full range of products and services for air, land, and naval forces, as well as advanced electronics, security, information technology solutions and customer support services. Working here means using your passion and ingenuity where it counts – defending national security with breakthrough technology, superior products, and intelligence solutions. Locations Reston, VA Washington, DC Bethesda, MD Arlington, VA McLean, VA Seniority Level Director Employment Type Full‑time Job Function Marketing, Public Relations, and Writing/Editing Industries Defense and Space Manufacturing #J-18808-Ljbffr